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Healthy Foods: Functional Foods, Natural & Organic Foods & Lesser Evil Foods: U.S. Consumer Sales Data, 1997-2017e - Chart 21

Healthy Food Sales ($million) 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010e
Natural & Organic Foods
Functional Foods
Lesser Evil Foods
Healthy Foods Total
Market Standard
Total Foods

Healthy Foods Penetration of Total Food (%)

Healthy Foods Sales Growth (%)
Total Foods Growth (%)

Functional Foods 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010e
Functional Foods Consumer Sales ($M)
Functional Foods Penetration of Healthy Foods (%)
Functional Foods Penetration of Total Foods (%)
Functional Foods Sales Growth (%)

Natural & Organic Foods 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010e
N&O Food Consumer Sales ($M)
Natural & Organic Foods Penetration of Healthy Foods (%)
Natural & Organic Foods Penetration of Total Foods (%)
Natural & Organic Foods Sales Growth (%)

Lesser Evil Foods 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010e
Lesser Evil Foods Consumer Sales ($)
Lesser Evil Foods Penetration of Healthy Foods (%)
Lesser Evil Foods Penetration of Total Foods (%)
Lesser Evil Foods Sales Growth (%)

NBJ Chart 21
Source: Nutrition Business Journal ($mil., consumer sales) derived from a variety of sources. Totals may not add up due to rounding.
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NBJ Chart 21