NUTRITION BUSINESS JOURNAL

1401 PEARL ST. STE. 200 BOULDER, CO 80302

P: 303.998.9399 F:303.385.0046 www.nutritionbusinessjournal.com
Chart 123: NFM/NBJ Retail NF/HC Survey: Natural Products Retail S

1998 Universe of Stores (Retail: not including mass market) 1999 Universe of Stores (Retail: not including mass marke
IndependenStore Size # of Stores Sales ($mil% of Sales IndependenStore Size # of Stores Sales ($mil
Natural foo<=2000 sq. ft. Natural Fo <=2000 sq. ft.
Natural foo2001-6000 sq. ft. Natural Fo 2001-6000 sq. ft.
Natural fd >6000 sq. ft. Natural Fo >6000 sq. ft.
Health food<=1000 sq. ft. Health Foo <=1000 sq. ft.
Health food1001-2000 sq. ft. Health Foo 1001-2000 sq. ft.
Health food>2000 sq. ft. Health Foo >2000 sq. ft.
VMS store <=1000 sq. ft. VMS Store<=1000 sq. ft.
VMS store >1000 sq. ft. VMS Store>1000 sq. ft.
Independents/Small Chains Total Independents/Small Chains Total

Whole Foods & Wild Oats Whole Foods & Wild Oats
GNC GNC
Other Other
Total NHF/Specialty Total NHF/Specialty

2001 Universe of Stores (Retail: not including mass market) 2002 Universe of Stores (Retail: not including mass marke
IndependenStore Size # of Stores Nutrition S % of Sales IndependenStore Size # of Stores Nutrition S
Natural Fo <=2000 sq. ft. Natural Fo <=2000 sq. ft.
Natural Fo 2001-6000 sq. ft. Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft. Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft. Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft. Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft. Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft. VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft. VMS Store>1000 sq. ft.
Independents/Small Chains Total Independents/Small Chains Total

Whole Foods Whole Foods

Wild Oats Wild Oats
GNC GNC
Vitamin World Vitamin World
Other Other
Total NHF/Specialty Total NHF/Specialty

2004 Universe of Stores (Retail: not including mass market) 2005 Universe of Stores (Retail: not including mass marke
IndependenStore Size # of Stores Nutrition S % of Sales IndependenStore Size # of Stores Nutrition S
Natural Fo <=2000 sq. ft. Natural Fo <=2000 sq. ft.
Natural Fo 2001-6000 sq. ft. Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft. Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft. Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft. Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft. Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft. VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft. VMS Store>1000 sq. ft.
Independents/Small Chains Total Independents/Small Chains Total

Whole Foods Whole Foods

Wild Oats Wild Oats
GNC GNC
Vitamin World Vitamin World
Other Other
Total NHF/Specialty Total NHF/Specialty

2007Universe of Stores (Retail: not including mass market)

IndependenStore Size # of Stores 07 Nutriti % of Sales
Natural Fo <=2000 sq. ft.
Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft.
Total Independents

Whole Foods & Wild Oats

GNC
Vitamin World (NBTY)
Other*
Total NHF/Specialty

Source: Nutrition Business Journal (www.nutritionbusiness.com) and Natural Foods Merchandiser's (www.nfm-online.com) A
Copyright 2007 Penton Media, Inc. May not be reproduced without permission and must be attributed to Nutrition Business Jou
The 2007 Natural Foods Merchandiser Annual Market Overview represents the 26th year that Natural Foods Merchandiser has
natural products industry. The primary vehicle for collecting data for the NFM Market Overview is NFM’s annual survey of st
some of which contain several parts. The survey was sent to a focused selection of representative stores in the store categories p
The figures presented above are the result of surveys and may vary annually in ways that may not be indicative of broader retai
For a more detailed methodology of NFM Annual Market Overview visit www.nutritionbusiness.com
Other includes coops, specialty/gourmet, personal care (Body Shop, Garden Botanica, etc), gyms, herb shops, mall stands, etc.
itionbusinessjournal.com
Natural Products Retail Store Universe 1998-2007
not including mass market)
% of Sales
not including mass market)
% of Sales
not including mass market)
% of Sales
2000 Universe of Stores (Retail: not including mass market)
IndependenStore Size # of Stores
Natural Fo <=2000 sq. ft.
Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft.
Independents/Small Chains Total
Whole Foods & Wild Oats
GNC
Vitamin World
Other
Total NHF/Specialty
2003 Universe of Stores (Retail: not including mass market)
IndependenStore Size # of Stores
Natural Fo <=2000 sq. ft.
Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft.
Independents/Small Chains Total
Whole Foods
Wild Oats
GNC
Vitamin World
Other
Total NHF/Specialty
2006 Universe of Stores (Retail: not including mass market)
IndependenStore Size # of Stores
Natural Fo <=2000 sq. ft.
 Natural Fo 2001-6000 sq. ft.
Natural Fo >6000 sq. ft.
Health Foo <=1000 sq. ft.
Health Foo 1001-2000 sq. ft.
Health Foo >2000 sq. ft.
VMS Store<=1000 sq. ft.
VMS Store>1000 sq. ft.
Independents/Small Chains Total

Whole Foods
Wild Oats
GNC
Vitamin World
Other
Total NHF/Specialty

www.nfm-online.com) Annual Market Overview

to Nutrition Business Journal, (www.nutritionbusiness.com).
Foods Merchandiser has presented statistics on store operations and industry sales in the
FM’s annual survey of stores. This four-page survey includes 34 questions,
s in the store categories presented in the data tables above.
ndicative of broader retail or industry trends.

b shops, mall stands, etc. Sales include foods, supplements and other (NPC, books, household goods, etc.)