INTERACTIVE

1: What is interactive advertising?

Interactive advertising is a campaign that their customers could engage with and will want
to purchase what they are selling. Interactive advertising can be online or offline. Some
Interactive advertising is used by hiring actors to promote their product or what they are
selling to the consumers.

2: Analyse at least TWO examples of an interactive advert. Use screen shots / links to
evidence this.

They say in the campaign, if you tweet the pizza emoji, you can order by messenger or
twitter.
They say #chainsawman and mention they are getting their fans to interact with their post
and to giveaway prizes to people who have entered.

3: Research your own product/brand. Does it have any interactive element? If so, what does
it do and what does it add to the campaign?
Nintendo only has hashtag on twitter where they ask questions, there is no incentive to
reply aka no prizes, giveaways or anything like that where people can get involved.
4: Think about your OWN advert - What interactive element will be used? What will it add to
your campaign? How will it work?
We will have a Twitter campaign with #RetroNintendo where people discuss what their
favourite Super Mario game is (a lot will be briefly shown in the advert). And get the chance
to win Nintendo game of your choice.