2022/10/21

TYPES OF BRAND NAMES (5.8)

STUDENT NAME | YUSHAN WANG

1- Pick a different brand which fits each category (from Asia…not Thailand)

2- Give your opinion whether you think it is a good brand name…and why.

TYPE BRAND YOUR OPINION

Founder Yamaha I was surprised when I know that the

brand is actually from Japan since the
brand is famous in manufacturing
western instruments.

Acronym HSBC (Hong Kong It’s a huge Hong Kong banking brand
and Shanghai I’ve known since I was a kid because I
Banking could see this brand’s ads on TV.
Corporation)

Descriptive Bread Talk My favorite bread brand when I was in

high school because it’s the only store
selling bread near the school.

Metaphor Alibaba Alibaba is a kind, smart business person,

and he helped the village. Alibaba is
easy to spell, and global know.

Another Giant Originated in Taiwan, the brand was

firstly named in English as “Giant” then
Language
had the Chinese name as “捷安特”
which sounds the similar as “giant”.

Incorrect MuvMi “Move me”. A start-up brand in Thailand

that provide local ride sharing service
Spelling
that brings you affordable to and from
public mass transportation like BTS/MRT. I
love the brand when I am around
campus and condominium.
TYPE BRAND YOUR OPINION

Contraction Infosys The Indian brand Infosys is derived from

the combination of two
words, Information System.

Made Up BYD An automobile brand that the founder

said he randomly made up the name
because he was not sure if his company
would survive as a start-up back then,

Combinations (2 Xiaomi (metaphor According to Lei Jun, the ‘Xiao’ part ties
and acronym) in with the Buddhist concept that “a
or more of the
single grain of rice is as great as a
above) mountain.” The second half, Lei Jun said
the “mi” is not only an acronym for
“mobile internet’, but also Mission
Impossible.

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