Professional Documents
Culture Documents
What does it mean to say that we live in a world of persuasion? It means that we
live among competing interests. Your roommate’s need to study for an exam
may take priority over pizza. Your instructor may have good reasons not to
change your grade. And the object of your romantic interest may have other
choices.
In such a world, persuasion is the art of getting others to give fair and favorable
consideration to our points of view. When we persuade, we want to influence
how others believe and behave. We may not always prevail — other points of
view may be more persuasive, depending on the listener, the situation, and the
merit of the case. But when we practice the art of persuasion, we try to ensure
that our position receives the attention it deserves.
Some people, however, object to the very idea of persuasion. They may regard it
as an unwelcome interruption into their lives. Just the opposite, we believe that
persuasion is unavoidable — to live is to persuade. Persuasion may be ethical or
unethical, selfless or selfish, inspiring or degrading. Persuaders may enlighten
our mind or prey on our vulnerability. Ethical persuasion, however, calls on
sound reasoning and is sensitive to the feelings and needs of listeners. Such
persuasion can help us apply the wisdom of the past to the decisions we now
must make. Therefore, the most basic part of education is learning to resist one
kind of persuasion and to encourage and practice the other.
3. The passage states that some people object to persuasion because they think it
is ________.
A. a danger to society B. difficult to do well
C. unwelcome behavior D. never successful
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