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Research Definition
Method
Quantitative Involve using numbers to measure data. Researchers can use
Research Method statistical analysis to find connections and meaning in the
data.
Qualitative Involve exploring information and non-numerical data. These
Research Method research methods also examine how people might connect
meaning to their experiences and emotions.
Experiments involve testing a theory in a lab environment, in a
controlled area or with willing study participants in different
Experiment environments.
You might ask participants to complete tests verbally, on paper
or on a computer.
To test cause-and-effect relationships.
To understand general characteristics of a population.
Questionnaires and Questionnaires and surveys ask the same questions to a large
Survey group of individuals.
These questions are typically used to measure quantitative
data.
Researchers have a written list of questions for their subjects
during interviews, creating a very structured research setting.
The researcher could also only have one question arranged,
Interview/focus allowing the subject to speak and expand on the topic from
group there.
You might hold interviews over the phone, via digital messaging
or in person.
To gain more in-depth understanding of a topic.
To understand how something occurs in its natural setting.
Experimenters record what they see participants doing or
Observation saying during observational studies.
These types of studies might include role-playing or watching
the participants and waiting for a certain behavior to occur.
Mixed methods can be a combination of multiple types of
research methods. The researcher might combine observations
Mixed Methods with focus groups or interviews.