Roshan Project - Roshan Ghode

A
PROJECT REPORT ON
ON
“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY’’
submitted to
DATTA MEGHE INSTITUTE OF MEDICAL SCIENCES
DEEMD TO BE UNIVERSITY
POST GRADUATE DIPLOMA IN DIGITAL MARKETING AND

STRATEGY
SUBMITTED BY PROJECT GUIDE
ROSHAN M. GHODE DR. AMIT SAHU
CENTER FOR DISTANCE & ONLINE EDUCATION
Sawangi (Meghe ), Wardha, -442004
“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 1

INDEX
SR NO. CONTENTS
1. INTRODUCTION OF MONEY
2. RESEARCH METHODOLOGY
3. OBJECTIVES
4. HYPOTHESIS OF STUDY
5. SCOPE
6. RATIONALE OF THE PROJECT
7. BIBLIOGRAPHY
8. APPENDICES

EXECUTIVE SUMMERY
In this project report on effort has been made the study of the Customer
attitude toward the plastic analysis money. This report provide the operating
cycle of the various banking ATM credit as well as debit card transaction is
also studies which is provide information on the time taken of customer
feedback, survey of 100 people for awareness about plastic money and
financial annual report of various banking source provide RBI bulletin.
The project also studies the ATM as well as other plastic transaction for
past 2 years and effect of various factors on working transaction.

CHAPTER:1
INTRODUCTION

1.1 INTRODUCTION OF MONEY
The next phase in the evolution of currency was the invention of paper money. The
first banknotes were issued in China during the reign of Emperor HienTsung (AD806-821),
but not as a result of any great financial insight. The sole reason for their introduction was an
acute copper shortage that precluded the striking of new coins. Eventually, China got carried
away with the ease of producing this new form of cash. Too much of it was printed and this
led to inflation. In 1455, the Chinese abandoned the use of paper money and did not return to
it for several centuries.
The Chinese experience was repeated when Sweden became the first European nation to
experiment with paper money. In 1661, a banker named Johan Palmstruch began to issue
credit notes that could be exchanged at his Stockholm bank for stated numbers of silver coins.
Unfortunately for Palmstruch, who had consulted the Swedish government before launching
the scheme, he got carried away with his licence to print money. He issued more notes than
his bank had silver deposits to redeem, and in 1668 was prosecuted for fraud. He was initially
sentenced to death, but the penalty was later commuted to imprisonment.
Despite the less than glorious outcomes to these early trials of paper money, the
tide of history was firmly on the side of the new form of currency. As economic activity
increased in Europe, it became apparent that the money supply needed to be
expanded beyond the limits imposed by holdings of precious metals.
This recognition led to the establishment of the first national central banks.
People were much more likely to trust notes backed by government reserves than
those issued by private institutions. They even proved willing to accept temporary
governmental bans on the redemption of banknotes for silver, as happened in Britain during
the "Restriction Period" of 1797 to 1821.
The Gold Standard
Entrusting the issue of banknotes to one central authority effectively removed

the danger of bankruptcy, but it did raise the spectre of inflation. This would happen if a
central bank printed too much money. (To understand this, imagine you were an egg
seller and everyone suddenly had twice as much cash ; you would feel foolish, not to say
cheated, if you continued to sell your eggs at the old price.)It was the risk of inflation, among
other factors, that propelledgovernments into joining the Gold Standard, a measure
that harked back to the days when all money really was made of precious metal.

Fiat money
Since 1971, the world economy has largely run on a system of floating exchange rates, with
gold-backed currency replaced by what is called " fiat money". This is money that has no
intrinsic value and obtains its worth entirely on the basis of governmental decree. ("This
piece of paper can be used to pay debts because we say it can.") The use of fiat money
obviously places a greater responsibility on governments than they had in the days when
currency had to be backed by precious metals. Print too much of it and you end up in a right
mess.
Credit Card , Debit card and Cheques
Not so long ago, it was relatively difficult to open an account with one of the clearing banks,
and the Mainwaring and Wilsons who ran the institutions long catered principally to the
professional classes, discussing their affairs over a glass of Amontillado in the manager's
office.
Though bounders could be relied upon to write bouncing cheques, for most of the
20th century the possession of a current account denoted respectability. The manual
working classes relied on a little brown envelope of notes and coins at the end of the week,
and remained "unbanked" until well into the 1970s. If they wanted to send money
away they relied on the postal order, now al most extinct.
Then we all became more prosperous, the banks discovered marketing (black
horses running across the landscape) and students were being offered rail cards and book
tokens (another quaint form of money, happily still with us) just so that the bank
could enjoy the mixed pleasure of them running up enormous overdrafts.
E money – The future of cash
E-money comes in three forms, two of them specifically creations of the internet. First, there
is the "card not present" phenomenon, where you have sufficient faith in the online retailer
– nowadays, anyone from Tesco to Amazon and lastminute.com – that you feel happy to tap
your payment card details on to a web page. You and the "shopkeeper" never actually meet,
and you never leave your home or office.
Money thus moves from being a physical commodity – a gold coin, a paper banknote or a
plastic card – to being a purely virtual commodity (though of course banks
themselves have long held your current account in virtual form, as a series of binary
codes in a computer file).
Second, we have seen the growth of outfits specifically set up to facilitate payments
on the web. Perhaps the most high profile of these is Pay Pal, as featured, and
trusted, on eBay. Barclays Bank can chart its origins back to 1685, the Royal Bank of
Scotland to 1727 and Lloyds to 1765;Pay Pal dates back only to 2000, yet it now
operates in 103 markets, manages more than 133 million accounts and allows

customers to send, receive and hold funds in currencies from the US dollar to the Polish
zloty.
The real revolution, though, may be the abolition of cash, cheques, credit cards and debit card
sand their replacement by one single means of payment, which you just wave, possibly
nonchalantly, at the shop assistant. This is what the "contact less" card promises, so
called because you don't even have to put it into a reader to buy something.
The Barclaycard One Pulse card, for example, was launched only a month ago, with
4,000guinea-pig customers in London. It will combine the functions of an Oyster card
(Transport for London's existing "cashless" method of prepaying for bus and Tube journeys),
a Barclaycard, and a "One Touch" contact less technology card.
Alternatively, the SIM card in your mobile phone could be used to pay for the little things in
life(they're trying this out in South Korea). Either way, you will be being monitored. Money
is what money does, according to the old adage. And in the future, your money may even spy
on you.

1.2 : Plastic Money In India
Plastic Money never saw it Better in India than Now!
India has come out of self-binding shackles to look "young" again and the
enthusiasm shared bythe young work force of the country is driving the economy like never-
before. In the present dayworld, no one wants to be bothered by the presence of huge cash in
his or her wallet and theIndians are no exceptions. The unprecedented growth in the number
of credit card users hasstimulated the Indian economy by a significant extent. The arrival of
malls, multiplexes, onlineshopping stores and shopping complexes have contributed to the
growth of the use of plasticcards. It will not be wrong to say that such a scenario in context of
the Indian market is notdriven by style statement and is driven more by needs. The benefits of
plastic money haveoffered unmatched ways to create equilibrium and offer an amicable
solution when it comes to purchases and the inability to possess or carry cash. The modern
day Indian customers find iteasier to make physical payment (credit card payments) rather
than carrying too much cash. Theintroduction of credit card facilities to pay for mobile,
electricity, movie tickets and other relatedtransactions have also contributed to the growth of
plastic money in the country.
Best credit cards (India)
In context of the Indian market, the leading credit card service providers are ICICI,
HDFC,HSBC and Standard Chartered to name a few. These financial institutions have tried
their handson ensuring value-addition while offering customer-friendly credit card deals.
The Best credit cards in India are usually meant for specific user group such as women,
studentsand small business owners. These cards are offered to the prospective customers with
appealingdeals. Statistics have clearly revealed that the numbers of credit card holders in
India are close to 10284874.76 million as of March 2011-2012. It has been also revealed that
the increasing consumerism in thecountry has led to a two-fold increase in the number of
credit card transactions from FY 2011-12to 2012-13. The trends were as favourable as ever in
the financial years, FY 2011-12 and 2012-13 and the same.

The credit card system started in India
While the first card was issued in India by visa in1981 and country first gold card was also
issued from the same.
The first international credit card was issued to a restricted number of

customers by Andhra bank1987 through the visa programme, after getting through special
permission from RBI later the AZN credit cards came in 1989.
However the credit card industry in India grown exponentially in its 15 years of business in
the country it had issued 12.69 crores card till December 2012. However in just one year
2011, the figure has spurted to 4.33 crores.
RBI Guidelines on credit card operations
The reserve bank
of India has placed draft guidelines on credit card operation from the members of the public.
The guidelines, when finally issued would be applicable to all commercial banks/non-
commercial finance companies (NBFC’s) and would come to effect as soon as implemented.
It may be recalled that the Reserve bank had constituted a working Group to evolve a
regulatory mechanism for cards to ensure orderly growth of this segment of consumer credit
and protect the interest of banks / NBFC and their customers. The report of the group was
placed in public domain on April 23, 2011. The draft guidelines issued now have been
framed taking into account the feedback received from media, member of the public and
other on the report of the working Group. The draft guidelines are as each Bank /NBFC has a
well documented policy and a fair practices code for credit card and should widely
disseminate contents.

1.3 : Features of Plastic Money
As well as convenient, accessible credit, credit cards offer consumers an easy way to
track expenses, which is necessary for both monitoring personal expenditures and the
tracking of work-related expenses for taxation and reimbursement purposes. Credit cards are
accepted worldwide, and are available with a large variety of credit limits, repayment
arrangement, and other perks (such as rewards schemes in which points earned by
purchasing goods with the card can be redeemed for further goods and services or credit card
cash back )
Some countries, such as the United States, the United Kingdom, and France, limit the
amount for which a consumer can be held liabledue to fraudulent transactions as a
result of a consumer's credit card being lost or stolen.
Revenues : Offsetting costs are the following revenues

* Interchange fees
Bank card associations such as Visa and MasterCard require merchants to pay billions
of dollarsin Interchange fees to banks that issue their credit and debit cards. Card-issuing
banks obtain these interchange fees in addition to the enormous revenue they receive from
card holder interest and fees. Interchange fees are the single largest component of the various
fees that banks deduct from merchants' credit card sales. Merchants pay their banks fees of 1
to 6 percent of each sale(for large merchants these fees may be negotiated, but will vary not
only from merchant to merchant, but also from card to card, with business cards and rewards
cards generally costing the merchants more to process), which is why many merchants
prefer cash, PIN-based debit cards,or even cheques, or will add a percentage to the sale price
to cover the interchange fee. Traditionally, interchange fees have been set by the bank card
associations and their major card-issuing banks, who are the primary beneficiaries of these
fees.
That interchange fees force them to raise prices for everyone; banks contend that
interchange fees enable them to offer better cardholder rewards for their best customers.
* Hidden Cost
In the United Kingdom, merchants won the right through The Credit Cards (Price
Discrimination) Order 1990 to charge customers different prices according to the payment
method. The United Kingdom is the world's most credit-card-intensive country, with 67
million credit cards for a population of 59 million people.
In the United States, until 1984 federal law prohibited surcharges on card transactions.
Although the federal Truth in Lending Act provisions that prohibited surcharges expired that

number(year) of states have since enacted laws that continue to outlaw the practice; Californi
a,Colorado, Connecticut, Florida, Kansas, Massachusetts, Maine, New York, Oklahoma, and
Texas have laws against surcharges.
*Redlining
Credit Card redlining is a spatially discriminatory practice among credit card issuers of
providing different amounts of credit to different areas, based on their ethnic-minority
composition, rather than on economic criteria, such as the potential profitability of operating
in those areas.
*Operating cost
This is the cost of running the credit card portfolio, including everything from paying the
executives who run the company to printing the plastics, to mailing the statements, to
running the computers that keep track of every cardholder's balance, to taking the many
phone calls which cardholders place to their issuer, to protecting the customers from fraud
rings. Depending on the issuer, marketing programs are also a significant portion of expenses
*Charge off
When a consumer becomes severely delinquent on a debt (often at the point of six months
without payment), the creditor may declare the debt to be acharge-off. It will then be listed as
such on the debtor's credit bureau reports (Equifax, for instance, lists "R9" in the "status"
column to denote a charge-off.) The item will include relevant dates, and the amount of the
bad debt.
A charge-off is considered to be "written off as uncollectable." To banks, bad debts and even
fraud are simply part of the cost of doing business.
However, the debt is still legally valid, and the creditor can attempt to collect the full amount
for the time periods permitted under state law, which is usually 3 to 7 years. This includes
contactsfrom internal collections staff, or more likely, an outsidecollection agency. If the
amount is large(generally over $1500 - $2000), there is the possibility of a lawsuit
or arbitration.
Profit and Losses
In recent times, credit card portfolios have been very profitable for banks, largely due to the booming
economyof the late nineties. However, in the case of credit cards, such high
returnsgohand in hand with risk, since the business is essentially one of making unsecured(uncollatera
lized) loans, and thus dependent on borrowers not to default in large numbers.
Costs
Credit card issuers (banks) have several types of costs.

Interest Expenses
Banks generally borrow the money they then lend to their customers. As they receive very
low-interest loans from other firms, they may borrow as much as their customers require,
while lending their capital to other borrowers at higher rates. If the card issuer charges 15%
on money lent to users, and it costs 5% to borrow the money to lend, and the balance sits with
the cardholder for a year, the issuer earns 10% on the loan. This 5% difference is the "interest
expense" and the 10% is the "net interest spread".

1.4 TYPES OF PLASTIC CARD
Credit card
A credit card is plastic money that is used to pay for products and services at
over 20 million locations around the world. All you need to do is produce the card and
sign a charge slip to pay for your purchases. The institution which issues the card makes the
payment to the outlet on your behalf; you will pay this 'loan' back to the institution at a later
date.
Debit card
Debit cards are substitutes for cash or check payments, much the same way that credit cards
are. However, banks only issue them to you if you hold an account with them. When a debit
card is used to make a payment, the total amount charged is instantly reduced from your bank
balance . A debit card is only accepted at outlets with electronic swipe-machines that can
check and deduct amounts from your bank balance online.
Charge card
A charge card carries all the features of credit cards. However, after using a charge card you
will have to pay off the entire amount billed, by the due date. If you fail to do so, you are
likely to be considered a defaulter and will usually have to pay up a steep late payment
charge. When you use a credit card you are not declared a defaulter even if you miss your due
date. A 2.95 per cent late payment fees (this differs from one bank to another) is levied in
your next billing statement.
Amex Card
Amex stands for American Express and is one of the well-known charge cards. This card has
itsown merchant establishment tie-ups and does not depend on the network of MasterCard or
Visa.This card is typically meant for high-income group categories and companies and may
not be acceptable at many outlets. There are a wide variety of special privileges offered to
Amex card holders.

Master Card and Visa
MasterCard and Visa are global non-profit organizations dedicated to promote the growth of
thecard business across the world. They have built a vast network of merchant
establishments sothat customer’s world-wide may use their respective credit cards to make
various purchases.
Smart Card
A smart card contains an electronic chip which is used to store cash. This is most useful
whenyou have to pay for small purchases, for example bus fares and coffee. No
identification,signature or payment authorization is required for using this card. The exact
amount of purchaseis deducted from the smart card during payment and is collected by smart
card reading machines. No change is given. Currently this product is available only in very
developed countries like theUnited States and is being used only sporadically in India.
Diners Club Card
Diners Club is a branded charge card. There are a wide variety of special privileges offered to
the Diners Club cardholder. For instance, as a cardholder you can set your own spending
limit. Besides, the card has its own merchant establishment tie-ups and does not depend on
the network of MasterCard or Visa. However, since this card is typically meant for high-
income group categories, it may not be acceptable at many outlets. It would be a good idea to
check whether a member establishment does accept the card or not in advance.
Photo Card
If your photograph is imprinted on a card, then you have what is known as a

photo card. Doing this helps identify the user of the credit card and is therefore considered
safer. Besides, in many cases, your photo card can function as your identity card as well.
Global card
Global cards allow you the flexibility and convenience of using a credit card rather than cash
or travellers checks while travelling abroad for either business or personal reasons.
Co-branded card
Co-branded cards are credit cards issued by card companies that have tied up with a
popular brand for the purpose of offering certain exclusive benefits to the consumer. For
example, the Citi-Times card gives you all the benefits of a Citibank credit card along with a
special discounton Times Music cassettes, free entry to Times Music events, etc.
Affinity Card
The card issuer ties up with popular organizations/ institutions which are often non-profit
organizations (City-WWF card or the Stan chart-Cricket cards) to offer an affinity card.

When the card is used, a certain percentage is contributed to the organization /institution by
the card issuer.
Add On-card
An add-on card allows you to apply for an additional credit card within the overall credit
limit. You can apply for this card in the name of family members like your father/ mother/
spouse/ brother/ sister/ all children above 18 years of age. Your billing statement would
reflect the details of purchases made using the add-on card. You are liable to make good all
the payments for the purchases made using the add-on card(s).
Secured Credit Card
A secured credit card is a type of credit card secured by a deposit account owned by the card
holder. Typically, the cardholder must deposit between 100% and 200% of the total amount
of credit desired. Thus if the cardholder puts down $1000, they will be given credit in the
range of $500–$1000. In some cases, credit card issuers will offer incentives even on their
secured card portfolios. In these cases, the deposit required may be significantly less than the
required credit limit, and can be as low as 10% of the desired credit limit. This deposit is held
in a special savings account. Credit card issuers offer this because they have noticed that
delinquencies were notably reduced when the customer perceives something to lose if the
balance is not repaid
The cardholder of a secured credit card is still expected to make regular payments, as with a
regular credit card, but should they default on a payment, the card issuer has the option
of recovering the cost of the purchases paid to the merchants out of the deposit. The
advantage of the secured card for an individual with negative or no credit history is that most
companies report regularly to the major credit bureaus. This allows for building of positive
credit history.
Most of these conditions are usually described in a cardholder agreement which the
cardholder signs when their account is opened.
Sometimes a credit card will be secured by home. This is called a home equity line of
credit (HELOC).
Prepaid "credit" cards
prepaid credit cardis not a credit card, since no credit is offered by the card issuer: the card-
holder spends money which has been "stored" via a prior deposit by the card-holder or some
one else, such as a parent or employer. However, it carries a credit-card brand (Visa, Master
Card, American Express or Discover) and can be used in similar ways just as though it were a
regular credit card.
After purchasing the card, the cardholder loads it with any amount of money, up to
the predetermined card limit and then uses the card to make purchases the same way as a

typical credit card. Prepaid cards can be issued to minors (above 13) since there is no credit
line involved.
The main advantage over secured credit cards (see above section) is that you are not
required to come up with $500 or more to open an account. With prepaid credit cards you are
not charged any interest but you are often charged a purchasing fee plus monthly fees after an
arbitrary time period. Many other fees also.
Collectible credit cards
A growing field of numismatics(study of money), or more specifically economic(study of

money-like objects), credit card collectors seek to collect various embodiments of credit from
the now familiar plastic cards to older paper merchant cards, and even metal tokens that were
accepted as merchant credit cards. Early credit cards were made of celluloid, then metal and
fiber , then paper and are now mostly plastic

1.5 The Rise of Plastic Money Study
Indian consumers have never had it so good. The soiled notes are definitely out. Plastic
money in! Carrying cash is no more `a pain in the neck' as consumers are relying more on the
`plastic card’, which gives them money on credit.
Credit Cards have finally arrived in India. The card industry which is growing at the rate of
20% per annum is flooded with cards ranging from gold, silver, global, smart to secure….the
list is endless. From just two players in early 80s, the industry now houses over 10 major
players having for a major chunk of the card pie.
SBI, one of the late entrants in the card market, has managed to grab over 8 per cent of the
market share from the bigwigs like Citibank and Standard Chartered Bank. The bank's credit
card business has grown by 8 per cent over the last two years. According to bank officials,
SBI's card issue so far is to the tune of 5594922 million which is expected to cross the 1
million mark by the fiscal 2012. The bank is also planning to launch debit card, global card,
gold card and corporate card shortly.

1.6 PLASTIC CARDS & ITSUSES:-
Card Types & Their uses
This section of the Intercard web site is designed to help you understand the various
types of plastic card available and their respective uses.
Access Control Card
Access control card is a plastic card used to gain/control access to premises or enter
restrictedareas. Usually associated with magnetic or chip cards and proximity cards with or
without photoe.g. ID badges.
Affinity Card
Affinity card is a form of loyalty card where the co-branding partner is a charity or
organisationthat benefits financially from card use.
Bar Code Card
Barcode card is a card with printed codes made from vertical lines of different thickness used
for fast error free data entry printed somewhere on the face or reverse. There is an array of
machine-readable rectangular bars and spaces arranged in a specific way defined in
international standardsto represent letters, numbers, and other human-readable symbols.
Cards are either the usually 30micron credit card type cards or alternatively can be ‘pop out’
cards.
Blanks Cards
Blank card it is totally blank card & cards with no printing usually used in imaging machines.
CR80 Card
CR80 Card it state about card size & information it is the description for a standard credit
cardsize (3 3/8" x 2 1/8" x .030)

Charge Card
Charge card is a payment card that provides automatic credit within a given invoice date
(usuallymonthly).
Cheque Guarantee Card
Cheque guarantee card is a card issued by a bank or building society for the purpose
of guaranteeing settlement of cheques to third parties or supporting the encashment of
cheques atfinancial institutions up to a specified value. Most debit and some credit cards may
also functionas cheque guarantee cards (multifunction cards).
Chip Card
Chip card is another name for a smart card; refers to a plastic card with an embedded
integratedcircuit, which offers memory and micro processing capabilities.
City Card
City card is a multi-application prepayment card for use within a specific urban area – also
known as town card.
Combo Card
Combo card is a smart card with both "contact" and "contact less" technology on one card. It
is as mart card that transmits and receives data using radio frequencies (RF) technology to
communicate with compatible terminal. Eliminates physical contact or insertion into
reader terminal while retaining intelligence. Often used in walk-by or gate access applications
for mass trans it. Any card where information is transferred to a reader via a series of contact
points located on the card is knows as contact car
Company Card
Company card is a card issued to or by a company for use by an employee for

business-related transactions (e.g., purchases, logical access, and physical access).
Contactless Smart Card
Contactless smart card is a smart card that transmits and receives data using radio
frequencies(RF) technology to communicate with compatible terminal. Eliminates physical
contact or insertion into reader terminal while retaining intelligence. Often used in walk-by or
gate accessapplications for mass transit.
Contact Smart Card
Contact smart card is a smart card that requires physical contact with a card reading device
toexchange data. Any card where information is transferred to a reader via a series of
contact points located on the card.

Credit Card
Credit card is a term used for a card allowing its owner to spend money with no immediate
ere imbursement. It is basically use for any credit purpose in terms of money.
Debit Card
Debit card is a card similar to a credit card, but differs by immediately withdrawing money
from an account and transferring it to another account. It replaces cheques (with no delay to
give the issuer time to cover it) and does not have a credit line associated.
Digital Optical Leser Card
Digital optical laser card is a portable card that passively stores information in the form of
high-density marks or bars.
Electronic purse (e-purse)
Electronic card is a smart card that contains electronic money. It is sometimes called the
electronic wallet or the stored value card (SVC).
E- wallet
E-wallet cards it is similarly to electronic purse (e-purse) it is a small portable device

thatcontains electronic money. E-wallets are generally used for low-cost transactions.

1.7 SCOPE OF THE STUDY
This research provides me with an opportunity to explore in the field of “Plastic Money”
This research also provides the feedback of people involved in the using this services.
In today’s life plastic money playing a very important role, it will shows that plastic money
is easily carrying than hard cash. it is a risk free and transaction’s are done easily and very
quickly.
Consumers’ opinions about credit cards also vary depending on their use of and experience
with cards. Less enthusiastic viewpoints are somewhat more common among those who use
credit cards as credit devices rather than primarily as substitutes for cash. Despite expressed
concerns about some practices and experiences, consumers appear to be satisfied.
The growth and popularity of plastic money in India has been phenomenal in the last few
years. The Indian economy is booming with a refreshing youthfulness in its march to success.

CHAPTER: 2
RESEARCH METHODOLOGY

2.1 OBJECTIVES OF THE STUDY
Plastic Money is a must need of our busy life. Today it is very easy to carry money without
having a lot of cash or gold. Keep Credit or Debit cards and forget the cash money. This is a
new idea of present life-style which has made money transition so easy that anybody can
carry it with him or her in a pocket. Today plastic money is the best alternative of the cash.
1.To understands the concept of plastic money and its benefits.
2.Tostudy about the different types of Plastic Money.
3. To analysis the awareness of plastic money among various types customers .
4.To analysis the problems which are faced while using plastic money.
5.To analysis the satisfaction level of customer towards plastic money.
6. To study the technical evaluation in the banking industry.
7.To study about other ready to use services expected by the customer from banking sector.

2.2 HYPOTHESIS OF THE STUDY
H0. The use of Plastic money does not raise the satisfaction level of customer.
H1.A use of Plastic money raise the satisfaction level of customer.

2.3 RESEARCH METODOLOGY
Research is a careful inquiry or examination to discover new information or relationships and
to expand and verify existing knowledge.
The various sources of information can be broadly classified in two categories namely primary
and secondary.
1) DATACOLLECTION :
Primary Data:
In these research with a sample size of nearly 100 customer data will be available in form of
questions influencing the use of Plastic money. Plastic money is consider as dependent on
awareness among customers which will be studied with help of different independent
variables. only the people of the categories of bankers,students,government
employers,farmers,lecturers/professors ,businessman and educational institutions are taken as
samples for study.
Secondary Data:
The collection of information taken from RBI booklet which is used as every financial bank
annual resources of the data.
2) ANALYSIS OF DATA:
Analysis of the data will be done on the basis of various statistical techniques. The interpretation
will be based on the( analysis. Tables, graphs, figures and other statistical data will be included at
the time of presentation.
Methodology:
Tabulation:
The data collected from primary & secondary sources shall be processed systematically & shall be
presented in tabular form according to the stated objectives of the studytheir are two ways of data
collection as like,
1.Line chart
2.Trend line
3. Cone chart
4.Graphs

Analysis:
It is necessary to analyze the data collected by applying statistical methods for arriving at certain
conclusions-; Therefore the analysis will be made as per the stated objectives of the study.
2.4 LIMITATIONS OF THE STUDY:
The following will be the limitation of study.
1) Specified sample size will be selected from five top most bank profile summaries study as
ICICI Bank , HDFC Bank , SBI , HSBC , UTI ,IDBI, BOB Others.
2) The geographical area i.e. India few state..
3) The study is restricted to only about the future and options.
By seeking the work the said project will be completed in the academic year

CHAPTER: 3
BANK PROFILE

3.1 ICICI BANK
About ICICI
ICICI Bank is India's second-largest bank with total assets of Rs. 4,736.47 billion (US$ 93
billion) at March 31, 2012 and profit after tax Rs. 64.65 billion (US$ 1,271 million) for the
year ended March 31, 2012. The Bank has a network of 2,907 branches and 10,088 ATMs in
India, and has a presence in 19 countries, including India.
ICICI Bank offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its specialized
subsidiaries in the areas of investment banking, life and non-life insurance, venture capital
and asset management.
The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International
Finance Centre and representative offices in United Arab Emirates, China.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National
Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on
the New York Stock Exchange (NYSE).
ICICI Bank has the following channels through which it offers its products and services to its
customers.
 Branches
 ATMs
 Internet Banking
 Mobile Banking
 Phone Banking
Cards
ICICI Bank is India's largest issuer of credit cards. It also offers other types of cards. The
various cards offered by ICICI bank are as below:
 Consumer Cards
 Credit Cards
 Travel Cards
 Debit Cards
 Commercial Cards
 Corporate Cards
 Prepaid Cards
 Purchase Cards
 Business Cards
 Merchant Services
ICICI BANK Timings

Monday to Friday : 9.00 AM to 6.00 PM
Saturday : 9.00 AM to 2.00 PM

Some select branches function 8.00AM to 8.00 PM from Monday to Friday.
CHAPTER: 4
REVIEW OF LITERATURE

4.1 CREDIT CARD AND DEBIT CARD STUDY
Credit Card
Credit cards in India are gaining ground. A number of banksin India are encouraging people
to use credit card. The concept of credit card was used in 1950 with the launch of charge
cards in USA by Diners Club and American Express. Credit card however became
more popular with use of magnetic strip in 1970.
Credit card in India became popular with the introduction of foreign banks in the
country. Credit cards are financial instruments, which can be used more than once to borrow
money or buy products and services on credit. Basically banks, retail stores and other
businesses issue these.
Working of Credit Card
An example of the front of a typical credit card:
1.Issuing bank logo
2.EMV chip
3.Hologram
4.Credit card number
5.Card brand logo
6.Expiry Date
7.Cardholder's name
An example of the reverse side of a typical credit card:
1. Magnetic Stripe
2. Signature Strip
3. Card Security Code
Debit Card
The difference between a credit card and a debit card is that in the case of the latter,
the payment is made against the balance in your bank account. So a debit card relieves you of
having to withdraw lump sums of money from your bank account or of carrying your cheque
book around every time you go shopping or decide to eat out.
A debit card differs from a credit card in that a debit card is tied directly to your
checking account and the amount of money you can spend with it is limited to the amount of
money you have in the bank.

Working of Debit Card
When you use a debit card, the transaction debits (withdraws) the amount of the
transaction from your checking account, usually on the same day. You can use a debit card to
get cash from ATM machines or have it swiped like a credit card at shops or restaurants or
swipe it through a pay phone to make a call.
Making a Travel Budget with a Debit Card
If you lose your debit card
If your card is lost or stolen, call your bank before someone else spends your money. Write
down your bank's number before you leave home and keep it in a couple of places - your
journal, your guidebook. Set up an international snail mail address before you leave home so
your bank cansend you a new card if it does get lost or stolen.
When to use you debit card
Debit cards are handy when making a long distance room reservation or any internet
reservation, including plane tickets. You can't use a debit card just like a credit card when
renting a car – the companies require a major credit card, which offer a certain amount of
insurance in case you have a fender bender.
About Debit Card Fees and Overseas Transaction Fees
International ATM machines will charge a fee when you use your debit card; the
amount is determined by the ATM owner. Most fees are under $5 -- a notice on the ATM
machine will tell you what the fee is. More than $2 is too much -- look for another ATM
machine.
History of Credit Card
Our society was once upon a time functioning without money; it is again likely to become
money less. While ancient society was confronted with the problems of adjusting mutually
satisfactory rates and basis of exchange, future society, with the help of computers,
electronics and telecommunications, credit cards, telephone and other modern means of
communications, would settle financial transactions instantly. Money as a medium of
exchange will serve its function.
Credit cards in India
Credit cards have finally arrived in India. The card industry, which is growing at the rate of
20 per cent per annum is flooded with cards ranging from gold, silver, global, smart to
secure…the list is endless. From just two payments in the early ‘80s, the industry now houses
over 10 major players vying for a major chunk of the card pie.
Currently, four major bishops are ruling the card empire - Citibank, Standard Chartered
Bank, HSBC and State Bank of India (SBI). The industry, which is catering to over 20

approx. million card users, is expected to double by the fiscal 2012.According to a study
conducted by State Bank of India, Citibank is the dominant player, having issued 4.2 million
cards so far. Standard Chartered Bank follows way behind with 0.67 million, while Hong
Kong Bank has 0.3 million credit card customers. Among the nationalised banks, SBI tops
the list with 0.28 million cards, followed by Bank of Baroda at 0.22 million.
The credit card market in India, which started out in 1981, is on the verge of an
unprecedented boom. Between 1987 and 2000, the market has virtually grown to over 3.8
million cards with almost 25-30 per cent growth in new card-holders.
Annually and has now more than 30 banks chasing customers with their cards. Still, credit
cards in India have made business sense only to a few.
Credit Card Fraud
In a recent case of credit card frauds busted by the Chennai Police, it was found that the
credit card particulars had been stolen from many hotels in several foreign cities such as
Singapore. These were used in preparing duplicate credit cards through which purchases were
made from shops in Chennai.
In the initial days of e-commerce, there were incidents where “pseudo sites” were created to
gather credit card information in exchange for some service. Many of the e-commerce sites
used to save the credit card details on the web server which were hacked into and information
stolen.
Some of the e-commerce sites today take a precaution to ensure that the billing address on the
card and the destination of goods purchased are same to ensure that there is no third party
who is benefiting from the purchase. This sometimes creates an embarrassment when a
person is trying to send a gift to another person. One of the precautions that Indian e-
commerce site owners are adopting in such cases is to verify from the destination address the
genuineness of the transaction and the relationship between the credit card holder and
beneficiary.
The problemsthat arise to the credit card users are many. There is harassment from the
clutches of bankers also. Some banks issued credit cards to people without verifying their
creditworthiness. This led the card-holders into a debt. Considering all these things, the
Chennai chapter of the Credit Card Users Association was launched on April 25, 2007. It is
organizing credit card surrender campaign for such card-holders. So the repaid growth of
credit holders will be going up.
J. Sheebarani
The growth and popularity of plastic money in India has been phenomenal in the last few
years. The Indian economy is booming with a refreshing youthfulness in its march to success.

4.2. SAFETY MEASURES & PRECAUTIONS PLASTIC
CARDS
SAFETY MEASURE
Credit card security relies on the physical security of the plastic card as well as the privacy of
the Some merchants will accept a credit card number for in-store purchases, whereupon
access to the number allows easy fraud, but many require the card itself to be present, and
require a signature. Thus, a stolen card can be cancelled, and if this is done quickly, no fraud
can take place in this way. For internet purchases, there is sometimes the same level of
security as for mail order (number only) hence requiring only that the fraudster take care
about collecting the goods, but often there are additional measures. The main one is to require
a security PIN with the card, which requires that the thief have access to the card, as well as
the PIN.
An additional feature to secure the credit card transaction and prohibit the use of a lost credit
card is the Mobi Clear solution. Each transaction is authenticated through a call to the user
mobile phone. The transaction is released once the transaction has been confirmed by the
cardholder pushing his/her pin code during the call…
The PCI DSS is the security standard issued by The PCI SSC (Payment Card Industry
Security Standards Council). This data security standard is used by acquiring banks to impose
cardholder data security measures upon their merchants.
Interest on outstanding balances.
Interest charges vary widely from card issuer to card issuer. Often, there are "teaser" rates in
effect for initial periods of time (as low as zero percent for, say, six months), whereas
regular rates can be as high as 40 percent. In the U.S. there is no federal limit on the interest
or late fees credit card issuers can charge; the interest rates are set by the states, with some
states such as South Dakota, having no ceiling on interest rates and fees, inviting some banks
to establish their credit card operations there. Other states, for example Delaware, have very
weak usury laws. The teaser rate no longer applies if the customer doesn't pay his bills on
time, and is replaced by a penalty interest rate (for example, 24.99%) that applies
retroactively. So customers should be wary of these offers that usually contain some traps.
Fees charged to customers the major fees are for:-
•Late payments or overdue payments

•Charges that result in exceeding the credit limit on the card (whether done deliberately
or by mistake), called over limit fees
•Returned cheque fees or payment processing fees (e.g. phone payment fee)
•Cash advances and convenience cheques (often 3% of the amount).

•Transactions in a foreign currency (as much as 3% of the amount). A few financial
institutions do not charge a fee for this.
•Membership fees (annual or monthly), sometimes a percentage of the credit limit.
Exchange Rate Loading Fees (May not even appear on your statement!).
Precautions :
To avoid
•Bending the Card.
•Exposure to electronic devices and gadgets.
•Direct exposure to sunlight.
•Be cautious about disclosing your account number over the phone unless you know you're
dealing
with a reputable company.
• Never put your account number on the outside of an envelope or on a postcard.
•Draw a line through blank spaces on charge or debit slips above the total so the amount
cannot be
changed.
•Don't sign a blank charge or debit slip.
•Tear up carbons and save your receipts to check against your monthly statements.
•Cut up old cards - cutting through the account number - before disposing of them.
•Open monthly statements promptly and compare them with your receipts. Report mistakes
or discrepancies as soon as possible to the special address listed on your statement for
inquiries. Under the FCBA (credit cards) and the EFTA (ATM or debit cards), the card issuer
must investigate errors reported to them within 60 days of the date your statement was mailed
to you.
•Keep a record - in a safe place separate from your cards - of your account numbers,
expiration dates, and the telephone numbers of each card issuer so you can report a loss
quickly.
•Carry only those cards that you anticipate you'll need.

To Do
•Please sign on the signature panel on the reverse of the Card immediately with a non-
erasable ball-point pen (preferably in black ink). This will ensure that the benefits
of membership are yours and yours alone.
•Keep the Card in a prominent place in your wallet. You will notice if it is missing.

4.3PARTIES INVOLVED IN TRANSACTION STUDY
Cardholder:
The holder of the card used to make a purchase; the consumer.
Card-issuing bank: -
The financial institution or other organization that issued the credit card to the cardholder.
This bank bills the consumer for repayment and bears the risk that the card is used
fraudulently. American Express and Discover were previously the only card-issuing banks for
their respective brands, but as of 2012, this is no longer the case.
Merchant: -
The individual or business accepting credit card payments for products or services sold to the
cardholder.
Acquiring Bank
The financial institution accepting payment for the products or services on behalf of the
merchant.
Independence Sales Organization
Resellers (to merchants) of the services of the acquiring bank.
Merchant Account
This could refer to the acquiring bank or the independent sales organization, but in general is
the organization that the merchant deals with.
Credit Card Association
An association of card-issuing banks such as Visa, MasterCard, Discover, American

Express, etc. that set transaction terms for merchants, card-issuing banks, and acquiring
banks.
Transaction Network
The system that implements the mechanics of the electronic transactions. May be operated by
an independent company, and one company may operate multiple networks. Transaction
processing networks include: Card net, Nabanco, Omaha,Paymentech, NDC Atlanta, Nova,
Vital, Concord EFSnet, and Visa Net.
Affinity partner:-

Some institutions lend their names to an issuer to attract customers that have a strong
relationship with that institution, and get paid a fee or a percentage of the balance for each
card issued using their name. Examples of typical affinity partners are sports teams,
universities and charities.

CHAPTER: 5
ANALYSIS AND
INTERPRETATION

5.1 Customer attitude towards plastic money case
1. Thought of carrying a plastic money is far more faster than carrying a

hard cash.
30
25
Ratio Analysis
20
15
10
0
er an r s t s es ed s
rm m so en ye ut nk
Fa ss es ud o tit Ba
ne r o f
St pl ns
si /P m Ii
Bu rs v t .E n
r e
Go tio
ct
u
u ca
Le Ed
Table no.1.1
2.The plastic money make your life easier
30
25
Ratio Anaysis
20
15
10
5
0
er an rs nt
s
ee
s
te
d
nk
s
r m sm sso e y tu a
Fa es fe ud lo ti B
sin ro St p
Iin
s
u /P t.Em n
B rs v tio
r e Go ca
ctu u
Le Ed
Table no.1.2

3.Do you know about the different types of Plastic Money available in the market today
30
25
20
15
Ratio Analysis
10
0
er an or
s ts ee
s ed nk
s
rm sm ss den oy tut Ba
Fa es f e u l sti
sin ro St p
Iin
u /P t.Em n
B rs v o
r e Go cati
ctu u
Le Ed
Table no.1.3
4.Though a credit card or debit card you can purchase anything from anywhere without spend
money on cash transaction, it more?
30
25
Ratio Analsis
20
15
10
0
... nt
s
ee
s
te
d
nk
s
f es e y tu a
ro ud lo
sti B
/P St p
Iin
ers t Em n
r v tio
ctu Go ca
Le u
Ed
Table no.1.4

5. Are you aware of plastic money?
Ratio Anaysis 30
25
20
15
10
0
er an ... ts ee
s ... nk
s
r m sm f es den y stit a
Fa s ro o Iin B
e /P St
u pl
usin rs Em on
B r e vt ati
ctu Go d uc
Le E
Table no.1.5
6.Are you interested to using(handled)the plastic money?
30
25
Ratio Analysis
20
15
10
0
er an r s t s es d s
rm so en ye te nk
Fa ss
m es ud o tit
u Ba
ne r of St pl ns
si /P m Ii
Bu rs v tE on
e
u r Go ati
ct u c
Le Ed
Table no.1.6

7.Which type of plastic money do you have
30
25
Ratio Anysis
20
15
10
0
er an rs ts s d s
m so en yee te nk
r sm s d o tu Ba
Fa es fe St
u pl sti
sin P ro Em Iin
Bu s/ vt on
r er Go ati
c
ctu u
Le Ed
Table no.1.7
8.What are the different areas where you usually use plastic money?
35
Ratio Analsis
30
25
20
15
10
0
er an rs nt
s
ee
s
te
d
nk
s
r m sm sso e y tu a
Fa es fe ud pl
o ti B
sin ro St m Iin
s
u /P vt
E
on
B rs
r e Go cati
ctu u
Le Ed
Table no.1.8

9.What problems are faced while using plastic money?
35
Ratio Analysis 30
25
20
15
10
5
0
er an or
s ts ee
s ed nk
s
rm sm ss den oy tut Ba
a s e u l sti
F e of St p
usin /Pr Em Iin
B rs vt tio
n
re Go a
tc u uc
Le Ed
Table no.1.9
10. What other services are you expecting from banking sector-
30
25
Ratio Analysis
20
15
10
0
er an s ts s ed s
rm or en ee ut nk
a ssm ess d loy t Ba
F e
ro
f St
u p sti
usin /P Em Iin
B rs vt tio
n
r e Go a
ctu uc
Le Ed
Table no.1.10

5.2Customer view of Plastic money
CUSTOMERS 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012

Government Employees 20 22 24 25 27
Farmers 7 10 15 19 20
Business Owners 23 25 27 20 21
Women 32 33 20 18 16
Student 18 10 14 17 16
35
30
25
20
Government Employees
15 Farmers
Business Owners
10 Women
5 Student
0
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Table no.2.1

5.3Economical status of Credit and Debit card study
No. of ATM Amount of ATM No. of Amount of

Sr. No. Bank Name Transactions transactions (Rs Transactions transactions
(Actuals) Million) (Actuals) (Rs Million)
1 Bank of Baroda 11076 39.09 87058804 343142.20

2 State Bank of India 361503 1475.63 2030211000 5594922.00
3 IDBI Ltd. 0 0 76253003 290144.51
4 HDFC Bank Ltd. 866976 5585.71 325764061 1382838.4
5 ICICI Bank Ltd. 99930 517.80 314162128 1375606.89
6 HSBC 37952 241.33 5369971 24626.89
7 Axis Bank Ltd. 91410 275.88 405845918 1273593.87
DEBIT CARD TRANSACTION
Total No Of Transaction Million
1000000
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
Bank of State IDBI Ltd. HDFC ICICI Bank HSBC Axis Bank
Baroda Bank of Bank Ltd. Ltd. Ltd.
India
1 2 3 4 5 6 7
Table no.3.1

CREDIT CARD TRANSACTION
2500000000.00
Total No Of Transaction Million
2000000000.00
1500000000.00
1000000000.00
500000000.00
0.00
Bank of State Bank IDBI Ltd. HDFC Bank ICICI Bank HSBC Axis Bank
Baroda of India Ltd. Ltd. Ltd.
Table no.3.2
Interpretation-The summarisation of the plastic money interpretation should be total

transaction mention as around the 225 million mark. This number was on 31st Jan 2013 stood
at around 10284874.76 million while Credit cards were at more than 8135.44 debit cards
million.

5.4Analysis study of customer survey
Attitudes Strongly Agree Disagree Strongly
Agree some Some Disagree
what what
Specific Practices Of Card Issuer
1.The interest rate charged on credit card are 45 27 14 14
responsible
2.Credit card companies show enough concern for 35 19 13 33
processing costumer privacy
3.Credit card billing statements are accurate 57 21 10 11
Specific Practices Of Card Issuer

160
140 45
120
1.The interest rate charged on credit
100 card are responsible
57
3.Credit card billing statements are
80 accurate
27 2.Credit card companies show enough
60 14 concern for processing costumer pri-
vacy
11
40 21 14
35 33
20 10
19
13
0
Strongly Agree Agree some what Disagree Some Strongly
what Disagree
Table no.4.1

Attitudes Strongl Agree Disagre Strongly
y Agree some e Some Disagree
what what
Card Issuers And Customer In General
1. Credit Card companies make too much credit 45 35 7 3

available to most people.
2. Sending solicitations that offers low rates but only 67 7 8 18
for a short time probability misleads a lot of people
3. Credit card companies make it hard for people to 55 15 18 12
get out of debt.
4. Credit card companies should not be allowed to 33 29 17 21
issue credit card to college students
5. Overspending is fault of consumers not the credit 41 13 18 28
card companies.
Card Issuers And Customer In General
120
67 55 33 41
1. Credit Card companies make too
100 45 much credit available to most people.
2. Sending solicitations that offers low
80 rates but only for a short time probabil-
29 ity misleads a lot of people
13
3. Credit card companies make it hard
60 for people to get out of debt.
15
4. Credit card companies should not be
35 7 18 allowed to issue credit card to college
40 students
17
18 5. Overspending is fault of consumers
8 28 not the credit card companies.
20 7
21
18 12
0 3
Strongly Agree Agree some Disagree Some Strongly
what what Disagree
Table no.4.2

what what
Card Issuers And Me
1. I am generally satisfied in my dealings with my

credit card companies 22 33 16 29
2. My credit card companies treat me fairly.
30 24 31 12
3. It is easy to get a credit card from another
company if I will not treated well 13 18 41 28
4. I treat that my credit card companies will keep
my personal spending information confidential 16 29 22 33
Card Issuers And Me

120
16
100 33 29 1. I am generally satisfied in my dealings
31 with my credit card companies
80 22 2. My credit card companies treat me
24 12 fairly.
60 41 28 3. It is easy to get a credit card from an-
30 other company if I will not treated well
18 4. I treat that my credit card companies
40
33 will keep my personal spending in-
13 29 formation confidential
20 22
16
0
Strongly Agree Agree some Disagree Some Strongly
what what Disagree
Table no.4.3

what what
General Satisfaction Or Dissatisfaction
1.Credit card companies provide a useful services to

consumers. 15 13 17 55
2. Most people are satisfied in their dealings with credit card

companies. 27 13 15 45
3. Consumers would be better of if there were no credit

cards 30 12 28 30
General Satisfaction Or Dissatisfaction

140
55
120
100 1.Credit card companies provide a use-

ful services to consumers.
80 2. Most people are satisfied in their deal-
15 45
ings with credit card companies.
60 17 3. Consumers would be better of if there
27 were no credit cards
40 15
13
30 28 30
13
20
12
0
Strongly Agree Agree some what Disagree Some Strongly
what Disagree
Table no.4.4

what what
Information Availability
16. Information on the statements about how long it would

take to pay off the balance it I make only the minimum 38 22 19 21
payments would be very helpful to me.
17. Mailings other ads that offer a low rate at first followed by
a higher rate are confusing to me. 39 43 5 13
18. Memo- General satisfaction or dissatisfaction will closed-

end creditors and lends in 2011-2012. 29 17 26 28
19. Most people are satisfied in their dealing with them

32 16 28 24
20. It would be good thing for consumers if they were not

around. 39 27 21 13
Information Availability
120
20. It would be good thing for consumers if
1 they were not around.
100 21 0
13 0
28 0
24 0
13
5 21 19. Most people are satisfied in their dealing
80 19 43 with them
28
26 18. Memo- General satisfaction or dissatis-
27
60 22 faction will closed- end creditors and lends
in 2011-2012.
17 16
40 38 39 39 17. Mailings other ads that offer a low rate at
29 32 first followed by a higher rate are confusing
to me.
20
16. Information on the statements about
0 how long it would take to pay off the balance
it I make only the minimum payments would
Strongly Agree some Disagree Strongly be very helpful to me.
Agree what Some what Disagree
Table no.4.5

CHAPTER: 6
CONCLUSION

Conclusion
Plastic money is of great use in today’s busy world and as far as time saving is concerned.
Since paper notes are more risky than plastic money. The transactions take place in plastic
money is very easy and customers get satisfied easily.
Out of 100% only 10-20% people use plastic money approx. out of which many of the people
are unaware of it and many of the people are not comfortable or don’t want use it as they feel
that paper notes are more safer than plastic money.
People can take credit through plastic money i.e. credit card as and when required. It is also
observed that there are frauds in plastic money some of them can be solved and some of them
cannot be solved.

BIBLIOGRAPHY

Bibliography
Website
 http://www.finance.indiamart.com
 www.artidealley.com
 http://www.rbi.org.in/scripts/statisticsaspx
 http://wikipedia.org/wiki/credit
Books
 BhagwatiPille,Financial Management,(Himalaya Publication) 9thEdition.
 S.K.Banergee (S.K. Publication)
 M.Y.Khan,P.K.Jain,Financial Management 6thEdition.
 RBI Bulletin 20011/2012/2013.

APPENDICES

Customers Attitude Of Towards the Plastic Money
Feedback
Customer Name : _____________________________________________________

Address : ____________________________________________________________
Contact No : _______________________ City : ____________________________
Signature : ___________________
Place a fill dark circle marks .to select your answer.

1. Thought of carrying a plastic money is far more safer than carrying a hard cash.
O Yes
O No
O May be
2. The plastic money make your daily life easier.

O Social purpose
O Business purpose
O Not consider
3. Do you know about the different types of plastic money available in the market
today?
O Yes
O No
O May be
4. Through a credit card or debit card you can purchase anything from
anywherewithout spend money on fare or cash transition, it more
O It time saving
O Tiredness
O Not applicable
5. Are you aware of plastic money?

O Fully aware
O Partially aware
O Not aware
6. Are you interested to using(handled) the plastic money?

O Yes
O No
O Sometimes

7. Which type of plastic money do you have?
O Credit Card
O Debit Card
O Visa Card
O ATM
O Others
8. What are the different areas where you usually use plastic money?
O Shopping
O Outlet
O Travelling
O Others
9. What problems are faced while using plastic money?

O ATM is not working
O Stealing of card
O Card get stock in machine
O Others
10. What other services are you expecting from banking sectors-
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
ROSHAN GHODE
]

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A

DATTA MEGHE INSTITUTE OF MEDICAL SCIENCES

POST GRADUATE DIPLOMA IN DIGITAL MARKETING AND

SUBMITTED BY PROJECT GUIDE

ROSHAN M. GHODE DR. AMIT SAHU

CENTER FOR DISTANCE & ONLINE EDUCATION

Sawangi (Meghe ), Wardha, -442004

“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 1

6. RATIONALE OF THE PROJECT

“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 2

also studies which is provide information on the time taken of customer

financial annual report of various banking source provide RBI bulletin.

past 2 years and effect of various factors on working transaction.

“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 3

“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 4

Entrusting the issue of banknotes to one central authority effectively removed

“CUSTOMER ATTITUTED TOWARDS PLASTIC MONEY” Page 5

Credit Card , Debit card and Cheques

E money – The future of cash

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Best credit cards (India)

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The first international credit card was issued to a restricted number of

RBI Guidelines on credit card operations

The reserve bank

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Revenues : Offsetting costs are the following revenues

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Profit and Losses

Credit card issuers (banks) have several types of costs.

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Diners Club Card

If your photograph is imprinted on a card, then you have what is known as a

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Secured Credit Card

Prepaid "credit" cards

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Collectible credit cards

A growing field of numismatics(study of money), or more specifically economic(study of

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Card Types & Their uses

Access Control Card

Bar Code Card

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Cheque Guarantee Card

Company card is a card issued to or by a company for use by an employee for

Contactless Smart Card

Contact Smart Card

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Digital Optical Leser Card

Electronic purse (e-purse)

E-wallet cards it is similarly to electronic purse (e-purse) it is a small portable device

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1.To understands the concept of plastic money and its benefits.

2.Tostudy about the different types of Plastic Money.

3. To analysis the awareness of plastic money among various types customers .

5.To analysis the satisfaction level of customer towards plastic money.

6. To study the technical evaluation in the banking industry.