Demographic Geographic Psychographic Behavioral

 Customers  Lacson  People who  Individual who

Age 13 – 50 Sampaloc enjoy eating seeks a place
years old Manila, sweets treats. where people
(teenager to Sampaloc can be at peace
adults customers) Manila and have blissful
food and snacks.
 Male, Female,  The projected  People who  People who like
and LGBT population in our would like to try the products of
current year is and eat sweets la kasa de kope.
1,846,513 and drink good
people, coffee.

 Lower-middle  People who like

income class to to try new and
upper-income delicious sweets.
class
 Professionals and
Non-
Professionals
 Residents and/or
non-residents
of Lacson
Sampaloc Manila
Market Segmentation
Market Segmentation of La Kasa De Kope

Above is a figure that represents the market segments of La Kasa De Kope. The

demographic variable states that the products that La Kasa De Kope offers can cater from the

age of 13-60 years old. Since most of the product of this business is not really applicable to

senior it might not be healthy for old, aged people. Also, the business is open for all genders,

it can be male, female or LGBT it is welcome in this business. In the social status variable,

people who belong to the lower middle-income class who generate an income of PHP 21,914

to PHP 43,828, middle middle-income class who generate an income of PHP 43,828 to

PHP 76,669 a month, upper middle-income class who generate an income of PHP 76,669 to

PHP 131,484 and the upper-income class who generate an income of PHP 131,484  to PHP

219,140 are the income clusters in which individuals who are in this cluster have the
means to purchase the business’ products, but I don’t really matter what your status La Kasa

De Kope accepts everyone.

In the geographic variable, La Kasa De Kope placed its operation in Sampaloc

Manila, specifically in 378 A.H. Lacson Sampaloc within the vicinity of Manila City. It has a

projected population of 1,846,513 and our projected customers will be the residents, workers,

and tourist within Manila City. Also in the psychographic variable is composed attributes in

which our target market should possess. For example, people who enjoy eating sweets treats.

Also, People who would like to try and eat sweets and drink good coffee and People who like

to try new and delicious sweets. Lastly, the behavioral variable is composed of the targeted

behaviors that La Kasa De Kope must determine among people to know the business’ target

market. Behaviors include Individual who seeks a place where people can be at peace and

have blissful food and snacks and People who like the products of La Kasa De Kope.

market segmentation- @Jan Angelo Celestra and @Jay Francis Clave