CHAPTER I

EXECUTIVE SUMMARY

Foods is the basic needs of everyone. People loves food. In today’s generation,
Philippines is one of the populated country that is why food is one of the basic needs.
The number of Filipinos are increasing year by year and the foods is not been for all or
shortage issue.

Because foods is a common needs of every individual, Shamrock see this as a

opportunity to put up a business that will care the needs of every person. Shamrock is a
small business enterprise that will cater and patronize the students at Salinungan
National High School and also the people within the vicinity of the area. Shamrock is a
food industry, a street food alike, including juices.

People should care about our business because we are on the digital world
where in innovation and development and sooner or later street foods is no longer exist.

We Filipinos love foods that we are commonly see along the streets. The benefits
that we get with the help of our costumer’s are income or profit, and experience as well.
This activity will be our stepping stone as a future entrepreneur. This activity will be the
first step that we got interest to put up a business later on.

To achieve our vision, mission and objective’s. Shamrock will do 100% efforts to
serve and the expectation of our customers. Shamrock will portray a real entrepreneur
not a student. Shamrock will give all the expectation that costumers looking for.

Entrepreneurship is one of the curriculum exit that students that would face after
graduation. That will help every students to open their eyes that entrepreneurship is
open in all and any field.

As a promotion of Shamrock, they will tell their business in every class or internet
announcement.
MISSION

Our mission is to sell and introduce new but unique food or product and to be
patronize by costumers, also to present a food, a delicious one but in affordable way.
We offers food that good in health as well as good in the pocket.

VISION

Our vision is to put up another branches into different location around the country
and to be successful entrepreneur .Our product will be known.
 MAN POWER PLANNING

POSITION SALARIES DUTIES AND QUALIFICATION

RESPONSIBILITIES
 MANAGER PHP Responsible for the alignment  College graduate
- JACOB 85.00 and properness of action of  Have an leadership skill
COSTALES his people. He will supervise  competitive
 COOK PHP 80.00 Responsible for all the  Culinary graduate
- JAYMAR ingredients Have experience
VILLAFLOR
 SECRETARY PHP 75.00 Responsible for all the written  Fast learner
- MA.FE works of shamrock, details on  Know how to keep
EUNICE what happening to the important documents
ABAD shamrock during the activity.  High school and college
She will be the documentaries graduate
of the group. She can help
anyone.
 CASHIER PHP 75.00 Responsible for all the sales,  Number literature
- DANIELA net and also expenses.  Have a fresh aura
KAYE  High school and college
NABUA graduate
 ENTERTAINE PHP 70.00 Responsible to entertain  They have the sense of
R customer and encourage to humour
- ROLANDO buy in our store  Male or female
GAMBOA  Have an communication
skill
 Age 18-28 years old
 SELLER/ PHP 60.00 They are responsible on set-  They are approachable
SERVICE upping, selling, and listing all  They know how to sales
-PATRICK the sales. talk
DELACRUZ
-BERT RYAN
VINGCA
-NOVELYN
DIVINA
-JUDY CLAIRE
ABELLA
 CLEANER/ Responsible to clean all the  Know the household
DISHWASHER dishes and utensils used. chores
-ALL MEMBERS Cleaned the surrounding of  Any gender
the store
 DESCRIPTION OF LOGO

The logo of shamrock is depicted by its company name. The spoon and fork that
represents the shop as restaurant and lastly a guitar to unveil that the store, music for
potential costume.

The colour red and yellow are renowned for being appetizing huez that besfows the
main goal of the outlet.

TAG LINE

” GOING BEYOND THE BOUNDARIES OF TASTE”

 CHAPTER II
MARKET OPPURTUNITY

Students and teacher of Salinungan National High School is not picky when we talk
about foods. Students love most the foods that “ Street food alike”. The costumers
choose to buy food in a cheaper price. Students more attracted on foods that they
usually buy everywhere. Food is life, and food suited to all ages, to all sex. The
costumers main need is food, a snack or a meal. Food to sustain and satisfy their
hungerness.
Shamrock market size is large because shamrock let just say cater 100-120
costumers per day, and everyday it increased. The Growth Potential of Shamrock
Company will be fast and high. The Growth of Shamrock Company have a potential
because of the service of crews, the properness and orderliness of the product, the
affordability of the product and its satisfaction on the costumers expectation.
In business, issues can’t be avoided, it is part of the business. In encountering an
unexpected issues, the Shamrock Company must take it as an opportunity. For
Example, Out- of – Stock.. the Shamrock Company needed to have A Plan B/ Option B
or Alternative. If cabbage is not available Shamrock must find substitute like beans.
When someone complaint and say that Shamrock Company’s service is slow because
of lack of services crew. Maybe the crews are underserved and busy in their Jobs/
Work. Costumers needed the ability of willing to wait and extra patient.
Other stakeholders may be an opportunity for the Shamrock Company .If the
canteen liked the service and product of Shamrock, the Shamrock should encourage
the canteen personnel to invest in the Company of Shamrock where in the product that
the canteen will sell are from the Shamrock Company, The Shamrock Company are
franchising into different events such as Birthdays ,debut, and any celebration that
Shamrock product suited with.
According to Njaya (n.d.) investigate the nature and operations of street food
vendors including socio-economic features influencing street food vending spatial
distribution and its impact on the local environment and urban life within the setting of
maintainable progress. The outcome of this investigation exposed that street food
sending far from being a problem to progress and sustainable progress.
Aquino et. al. (n.d) also stated that the fastest- growing industry in the world is in
hospitality field that focuses on costumer need and satisfaction because in hospitality
industry, there are various kind of business and one of them is “street food” that is not
properly sanitized yet affordable and delicious.
 Marketing plan
a. Purpose of the product
The purpose of the product of Shamrock Company is to satisfied the Hungerness of
the costumers, to attain their expectation. The product of Shamrock can give you may
nutrients such as proteins, vitamin A and C. Shamrock Company just want to inform the
costumers that street food still existing. Shamrock choose to sell this product, to receive
the favorite food or meryenda of Filipinos. The shamrock product are just simple,
uniform in size,uniform in look,uniform in mass, but different on taste, the Shamrock
product are easy to assemble, easy to identify and fast to sold because its affordable on
the pocket, and in all social classes, the taste of the Shamrock product is almost the
same but it has just a little twist like the sauce and how the product is processed or
marinated or braised or even fried. The same look but different on taste.

b. Competitive strategy
” Going beyond the boundaries of taste” the tagline of Shamrock company.
Strategies are matter in one company to have a competition. Shamrock posseses the
different strategies that they may use to compete with other. Shamrock had a good,
looking cook, a guitar literate that will entertain every customers, a service crew that
have a pleasing personality and friendly, a crew that know how to sales talk, cashier
that numbers literate, a secretary that have fast memory and a keeper of documents,
he/she knows how to keep things in place. The taste Shamrock product is
unexplainable so just go beyond the boundaries of taste, enjoy the snack/food.

c. Market penetration assumption

Convincing costumers can be drawn in various way. Some costumers want to
be prioritize, they want to feel special and a very important person (VIP). some
costumers want a good service, the service/product you renders is higher than their
expectation. The Shamrock company must follow the “ First come, first serve policy”,
waiting for a long time is exhausting, so Shamrock must serve the first comers that a
late ones, some costumers want to feel that you really need them. That you’ll beg and
do everything just to catch their attention, sales talking is one of the strategies that
company needed to convince costumers to by in a store.
d. Pricing, promotion and distribution assumptions
Price is one of the determinants of the product. The price of the Shamrock
product is suited on the daily allowances of the costumers. Below, the product to be
offered including their corresponding prices:
 SNACK
PRODUCT PRICE
Fishball for bundle of 8 Php 5.00
ki-kiyam (5pesos for 4 pcs.) Php 5.00
shanghai(dynamite) Php 4.00 (each)
shanghai(pork) Php 4.00 (each)
shanghai(vegetables) Php 3.00 (each)
BEVERAGES
Palamig/juice Php. 5.00
In offering foods and snack, the costumer need to know and be inform on what’s
the Menuu for the day, Shamrock has their own strategy to attract costumer and the
way to cater them. Promos and to those who buy wholesale have a discounts.
The Shamrock store can be located in front of the gate of Junior high school or
near the Guard house. In this location, the distribution will happen and encouraging
possible costumers that will buy the product. Ramones Street, salinungan west, san
mateo, Isabela is the exact address where the store had been establish.
 CHAPTER IV
Hiring Procedures
 CHAPTER V
This chapter presents the financial status of the business plan operation

SHAMROCK INCORPORATED
INCOME STATEMENT
for the Week Ended, September
14 ,2018

₱11,260.0
Sales 0
Purchas
e 3,500
Gross Sales ₱7,760.00

Less Operating
Expenses
Salaries and
Wages 3,100
Rent
Expenses 100
Transportatio
n 100 ₱3,300.00

Net Profit ₱4,460.00

 PROJECT EXPENSENSES

FOR THE WEEK ENDED

Salary and wages 3,100

Rent expenses 100

Transportation expenses 100

Ingredients 3,500

Jacob Costales - slide glass cabinet

Jaymar Vilalaflor - paryok, gasul, barner, aklo

Daniela kaye Nabua - tong, stainer, jag

Ma. Fe Eunice Abad – chopping board, kaldero, knife

Judy Claire Abella - tolda, piller