Professional Documents
Culture Documents
1. A foreign market entry strategy that has minimum risk to the international firm is
A. joint venture C) foreign assembly
B. exporting D) wholly owned foreign production
2. Which one of the following in not a factor that encourages standardization?
commitment is:
1. When convenience products are sold through virtually every available retail outlet in a
particular market, e.g. soft drinks, candy, gum, cigarettes. The appropriate distribution
strategy is
A. Intensive Distribution C. Exclusive Distribution
B. Selective Distribution D. all are appropriate distribution strategy
2. when a company introduces additional items in the same product category under the same
brand name, usually with new flavors, forms, colors, added ingredients, package sizes and so
on.
A. Brand Extension C. Multi Brands
4. Let Mr. Esmaeil and Mr. yeshalem produces agricultural products, like milk, dairy products
bread and meat, etc., which distribution channel is more preferable to them?
A. Direct C. using of middle men (intermediaries)
B. Indirect D. none
5. Which of the following is correct
A. Need demand want
B. want Need Demand
C. Need Want Demand
D. Demand Want Need
6. _____ maintains the balance between the society, consumers and the company profit
A. Selling concept C. Marketing concept
B. Societal marketing concept D. Production concept
7. The difference between the customer gain from obtaining and using the product and the cost of
obtaining the product.
A. Satisfaction C. Marketing
B. Value/ customer value D. Exchange
8.