Mizan Tepi University

College Of Business and Economics

Department Of Management
Test 1 for the Course Principles of Marketing (20%)
Time allowed; 40 minutes
Name ____________________________________ ID.No_____________

Part 1. Choose The Correct Answer From The Given Alternatives

1. Which of the following is not true about human needs?
A. It is a state of felt deprivation of some basic needs
B. It is requirement for few things that are useful for survival
C. They are created by the society but not by marketers.
D. They exist in the very texture of human biology
E. B and C
2. Without bothering about ability and willingness to buy, demands are wants for specific products.
A. True B. False
3. The set of alternatives product that might satisfy a given human need is called.
A. Demand
B. Consumer Satisfaction
C. Consumer product choice set
D. All
E. None
4. Which of the following is not the way in which people can obtain products they want?
A. Exchange b. self production c. begging d. stealing e. none
5. Which of the following factors affect the size of a market?
A. The no of persons who exhibit the need
B. The no of persons who have resources that interest others
C. The no of persons who are willing to offer these resources in exchange for what they want.
D. All E. None
6. The concept of marketing which has an inside outside perspective of marketing is _____.
A. Production Concept
B. Product Concept
C. Selling Concept
D. Marketing Concept
7. In which one of the following philosophies more concern given to product features, quality and performances.
a. Production b. product c. selling d. marketing
 8. A human needs affected by culture and individual personality is called:
a. Needs b. wants c. demands d. all
9. Which one of the following marketing philosophies gives more emphasis on the needs and wants of target markets?
a. production b. selling c. product d. marketing
10. _____________a type of a demand when some organization faces a demand that is higher than they can or want to handle
a. Irregular demand b. Full demand c Overfull demand d .Declining demand

Part 2. Clearly Explain The Following Question?

1. Describe the environmental forces/marketing environment that affect the company's abilities to serve its customers.(5 points)