Consider you are eagerly looking forward to watching a much-awaited movie.

Your
pocket money didn’t allow you to go to the multiplex. A couple of months later, the
movie is on the Zee5 OTT platform but you don’t hold a subscription either.

What would be your next resort?

Would you fancy downloading a torrent through Pirate Bay? or a pirated clip from a
Telegram group? You’re not alone if this thought crossed your mind.

The number of visits to pirated sites rose by 16% in 2021. A joint report published by
Akamai and MUSO shows that global demand for pirated content skyrocketed
between January 2021 to September 2021. India recorded 6.5 billion visits to
piracy websites, the third-highest after the US (13.5 billion) and Russia (7.2 billion).

According to the report, a total of 132 billion visits to piracy websites were
logged in 2021. The research illustrates how online piracy continues to be
prevalent across, and financially detrimental to a variety of industries. Between
January and September 2021, global piracy demand — measured by visits to
websites offering access to movies and television shows, either directly through a
browser or mobile application, as well as torrent downloads — reached 3.7 billion
unlicensed streams and downloads. While 61.5 per cent of consumers who visited
piracy sites accessed them directly, 28.6 per cent actively searched for them.
The scale of online piracy outlined in the report presents one of the most difficult and
complex issues for companies to address. Piracy poses a security issue, both
internally at organizations and as another potential attack vector to protect against
breaches of critical intellectual property (IP).

ZEE5 is one of the most preferred OTT platforms today for streaming shows & movies.
From Bollywood to regional cinema, you find everything on ZEE5 in one click. ZEE5
believes that for entertainment to come alive, you need to feel it. ZEE5 offers an
exhaustive array of content including hit shows such as Mukhbir, Tripling, Jeet ki Zid,
with 90+ live TV channels and 1.25 lac+ hours of viewing across languages, making it
a complete video destination for an enthusiastic cinema maven.

Pitchers is a web series created by The Viral Fever (TVF) launched in June 2015;
which follows four friends who quit their jobs in order to develop their own start-up
company. The show received an overwhelming response from the Internet audience,
being the first-of-its-kind show in India. The show has since then developed almost a
cult status garnering over million-plus views per episode.

In June 2021, ZEE5 announced a partnership with TVF to exclusively stream its
upcoming shows including the second season of TVF Pitchers.

ZEE5 aims to reduce this malice of piracy by developing

sustainable business strategies and driving behavioural change
amongst its potential customers.
 TASK AT HAND

"As a Campus Ambassador of your college for Zee5 Streaming Service, Come up
with 3 - 5 realistic, feasible marketing and/or saas product/tech strategies to
combat content piracy & drive paid subscriptions for Zee5 streaming service
ahead of the launch of “Pitchers Season 2” on 23rd December with a detailed
budget for each strategy not exceeding 25 Lakhs (total) in your respective
campus. "

Interactive survey
Conduct an Interactive survey (eg Instagram polls) through your
Instagram stories to collect insights on the intensity of this problem. Find
out how many students pirate content and why? Ask intriguing
questions in an interactive manner to make your survey a success.

Include a screenshot of your stories and their results in your presentation.

Don’t forget to tag Zee5 & TVF Pitchers on your post/reel.

Creative Output
Create & share a creative (post/reel) promoting Pitchers Season 2 launch
on your Instagram with the C.T.A "Catch the Second Season of Pitchers
on Zee5". Include this creative in your presentation along with a report on
its engagement (likes, comments, reach). Don’t forget to tag Zee5
(@zee5) & TVF Pitchers (@tvfpitchers) with the appropriate hashtags
(research!) on your post/reel.
Feel Free to use the resources shared for the same.
 HOW TO PARTICIPATE

Follow @tvfpitchers and Register for the competition, Present your strategies
@zee5 on Instagram for Complete the task at hand and and beat all other
contest updates submit your entry contestants in your
college to qualify for the
finale

Your presentation must include 3 - 5

feasible strategies and should not exceed
the budget of 25 Lakhs to execute.
SUBMISSION QUALIFICATION
REQUIREMENTS Tag @Zee5 and @tvfpitchers on your
Instagram post/reel/story submission. Your
creative must also include the CTA "Catch the
Second Season of Pitchers on Zee5"

Your Presentation must include a screenshot

of the interactive survey conducted on your
Instagram along with the results.
 JUDGEMENT CRITERIA

FAQS

This is a team competition. Contestant will need to register in Teams of 2

Participants must complete the all 3 tasks to qualify their registration.

Your submission will not be considered if it does not meet the registration
and submissions requirements.