Playbook

Psychology and Design Thingking Class 3 2021

Members
of The
Group
Target of The Student or Collage
Topic Student

Problem of The Topic

Kinds of Distractions During Online Class And

the affect on Degradation in The Quality of
Students’ Understanding

 Stage 1 :
Empathize
 Interview Name List : # Annisa Mujahiddah Fillah
Collecting Data # Firda Nur Safitri
# Al Aqib Anugerah Ramadhan

List of Question Things To Do

When was the last time you did online Determine the topic of the problem that will
learning? be discussed.

Where is the place you usually take to do
online learning?
What are the challenges you face when
doing online learning?
Why can that things happen?
Create and arrange questions according to
the topic.
Determine the suitable interviewee
Arranging the time and place to conduct the
interview
Conduct interviews

How do you deal with difficulties when doing Take notes and classify important points
online learning? during the interview and find the solutions
#1 Interview
Name : Annisa Mujahiddah Fillah
Age : 17 years old
Occupation : Student
Location : Pekayon, Bekasi
Relationship : Single
Education : SMAN 8 Bekasi
Gender : Female

Pains Gains Jobs-to-be-done

Difficult to understand the
learning material.
Embarrassed to ask a
question to the teacher
because there are too
many people in one
meeting at zoom.
understood in class.
Be able to understanding
the learning material that
delivered by the teacher
better.
Gaining more confidence
and courageous to ask a
question about learning
materials that are still not
are more understand about the
Advise student (interviewee) to discuss
it with the homeroom teacher, so that
the learning process can be carried out
separately from other classes, for
example by using the breakout room as
one of the zoom features.
Personally contact the concerned
teacher to ask questions that are still
not understood. make sure to use
polite language.
Create a group study with friends who
problem.

#2 Interview
Name : Firda Nur Safitri
Age : 18 years old
Occupation : Collage Student
Location : Jakarta
Relationship : Single
Education : Nutritional Science 2021 at UPNVJ
Gender : Female

Pains Gains Jobs-to-be-done

Home situations that are Can do The offline Trying to talk with people at home so
not conducive for online learning as soon as they can know how the student's
possible. condition is. (can be by making an
learning
agreement in the family that people
Get easily distracted by Hope the people at home
at home can agree on).
the atmosphere of the can understand more Looking for a particular place to
house, so it is hard to about the student's study that is not far from home that
situation. is conducive to have the online
focus.
learning and of course still obeys the

Health protocol.

#3 Interview
Name : Al Aqib Anugerah Ramadhan
Age : 18 years old
Occupation : Collage Student
Location : Palembang
Relationship : Single
Education : Biosystem Engineering at ITERA
Gender : Male

Pains Gains Jobs-to-be-done

Transform the atmosphere of the
Often feel lazy and Increase enthusiasm in student’s study-desk to make it
procrastinating. learning or find ways to interesting.
Has difficult access to an not get bored easily when Go to places that provide free
internet with a better connection
internet connection and doing online learning. near the student's home.
the high cost of internet Can get internet access Ensure that the student's number
access easily and affordable. is registered in the free quota
program provided by the

government.
Change the provider card that has
a cheaper internet service fee.

 Empathy Map
Thinking and Feeling
(Hopes & Worries)
Fears : Difficult to understand the learning
material
Hope : Able to understand the learning material
and gaining more confident to ask question
Motivations : Increase enthusiasm in learning &
Try to go to a more secluded place with internet
to focus more on class.
Inner Conflict : Feeling bored and not confident
because of less interactions with each other
Dreams : Immediately able to do offline learning
Seeing
(Market, Environtment,
Family)
Environment : Get to know more about the
educational technology that is growing rapidly
Aesthetic Aspect : Beautiful slides and
interesting designs keeps us from getting bored.
What do users see when they use the product
/ service ? Can find out many applications that
can help in online learning
Prominent elements : Online classes can be
taken anywhere and anytime. The topic is easy to
relate to and understand for other college
students
 Empathy Map
Speaking & Doing
(Attitude, Behavior, Dealing)
Verbatim Quotes : “Just because you’re
struggling doesn’t mean that you are failing.”
Behavior : More daring to ask & be patient and
explain if having technical problems.
Tasks : Change the learning atmosphere and
switch to a more affordable internet provider
Action : Conduct group study or mentor-
mentees
Terminology : Distracted
Hearing
(Influencers, Friends)
Feedback : Go to a place where there are little
distraction to limit your study.
What do users hear from others? Online
learning isn’t as efficient and fun as offline
learning.
What does influence how they act or behave?
The environment and the interactions of the class
Opinions : Online learning proved to be much
more difficult for students.
Stage 2 :
Define
Analytical Thinking
Problem from Firda Nur Safitri

Why ? Home situations that are not conducive to conduct an

online learning. So it’s hard to focus.

Why ? The atmosphere of the house is noisy and crowded

breaks her concentration.

Why ? Not the type who can pay attention to many things at
once or multitasking.

Why ? Multitask reduced her focus on one thing.

Why ? Type of person who has an intrapersonal learning style.

Where the best learning conditions for her are when she
is focused while working alone in a calm & peaceful
atmosphere.
 Problem Statement How Might We ?

Suggest user to :
+ What problem are we
trying to solve for the user ? Start setting targets or
- Help find a solution so that the user routine schedules before
can be more focused and get a
conducive learning environment while
doing something, so can
doing online learning. stay focused & not easily
distracted.
+ Why is it important for
them?
Asking for the
- This is important because when understanding from people
doing online learning, the user needs a
conducive atmosphere in order to at home to not disturb while
focus. So that later, these problems doing the online class.
will not affect the quality of the user's
understanding of learning material
Thank you
Stage 3 :
Ideate
Solution or Idea Make a study planner

This idea is choosen because to increase focus in Online learning, aside

from a conducive atmosphere, setting a priority scale in learning is also
important to minimize splitting of focus when learning. By making a list
or filling out a study planner, participants' activities will be more
organized and priorities will be formed. So it can help participants to
focus more when doing online learning.
Story Board

Improving Idea
 Idea Description
Book planner is a product that we created

01
with the purpose is making it easier for

students to plan things, such as study

schedules, tests, assignment or activities

outside the classroom. This book is not like

an ordinary book, but has a format that we

Production Plan
can fill in with our plans for the future. This

product has a colourful design, which makes

users not bored. the paper used is art paper,

so it has a smooth surface and Front

is easy Cover
to

remove.

Advantages of The Idea

01 02 03
01
04 Production
05 Plan 06

Front Cover
Business Idea
 01
Production Plan
Front Cover
Middle school – college

02
Choosing the concept
Consultation with the
Consultation with the

students who have

design, study planner
printing office about
printing office about

difficulty focusing on
contents, and the
paper quality, book size,
paper quality, book size,

studying. packaging. up to printing price. up to printing price.

Marketing Plan

Front Cover

Releasing the product to

the public.
 02
Marketing Plan
Front Cover
Partnering with E-commerce Utilizing social media
1. Create account in

03
To make it easier for
Instagram, Facebook, etc.
customers to buy
2. Upload contents

regularly.
products anytime and

3. Use the ads feature

anywhere. (Instagram Ads,

FacebookAds, etc.)

Revenue Stream
Offering some deals
Plan

1. Affordable Price.
Front Cover
2. Free Shipping for first 100 buyers.
3. Seasonal discount and voucher.

 03
Revenue Stream Plan
Front Cover
 Since we are partnering with a few

ecommerce platform.

04
Design Plan
Product Price

Per month: We should get

Front Cover around Rp. 4.250.000 if each

B&W Rp. 22.500

Colorful Rp. 28.500 product is sold 50.

Mystic Rp. 34.000
 Production Cost Rp. 2.750.000

Promoting Cost

Packaging Cost
04
Rp. 300.000

Rp. 400.000

Total Rp. 3.450.000

Design Plan
Income Rp. 4.250.000
Front Cover
Outcome Rp. 3.450.000

Revenue Rp. 800.000

 Stage 4 :
Prototype
 Cover

Front Cover Back Cover

 Content

Monthly Planner Daily Planner

Thank you