BMSH2009

Activity
GROUP MEMBERS: MANCOL, MARIANO, MEDINA, SECTION:STEM409
OCAMPO, PONAYO, ROLDAN, SAMSON, TINIO DATE: APRIL 23,2021

How does your Business Plan look like?

Instruction: Assuming that you already have a business endeavor to pursue, prepare an initial outline of how
you want your business plan to look like. Answer the following questions as a guide:
1. Who are the enterprise’s potential investors/financiers?
The potential investors/financiers of our business would be music producing companies and/or telecom
companies since they have employees who are most likely to use our product since they have a need for a
quiet space and amplification of sounds inside the room. We believe that our product is a need for them
The target market are those related to the music industry, content creators, teleworkers and online
schools. and other individuals and it will make their work easier for them. We believe our product is
worthy of being invested in by those companies as we pride ourselves of the quality of our panels.
Additionally some potential investors are companies in line with audio, such as Bose, JBL, Sony, Konzert
and those companies trying to advertise their products while potentially collaborating with our
companies.
2. Who is the target market?
The target audience of our product would be streamers, content creators, call center agents, musicians,
teleworkers, students, teachers who attend online classes, and/or any individual who simply wants to play
music in their room without disturbing other people. We believe that these people are the ones who need
it since they have a need for an escape from environmental disturbances and for better sound quality
inside the rooms they work/reside in.
3. Which audience will be prioritized in terms of customizing the contents of the business?
The priority audience would be the people of the music industry, content creators but most importantly
teleworkers that are employed abroad and are working at home. The online school setup will not be
permanent, hence they will not be the priority. As for gamers only a minority will buy our product because
they aren’t really one of the major targets of our products.

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Sample Outline:
I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals
 Vision and Mission
 Objectives
 Performance targets
II. The Executive Summary
A. Introduction of the business proponents and their partners
B. Summary of how the enterprise was organized and its capabilities
C. Introduction of the enterprise’s technology providers and their expertise
D. Introduction of Suppliers/Contractors
III. The Business Proponents
A. Detailed information about:
 Resource mobilizers and financial backers
 Technology providers and applicators
 Governance and top management
 Operating and Support team
IV. The Target Customer and the Main Value Proposition
A. Introduction and information about the target customers of the enterprise
B. The Main Value Proposition
V. Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors
A. Record of Estimated Total Market Demand and Supply of the Product
 Critical factors that influence demand and supply
B. Industry Dynamics
 Comparative Analysis
o Advantages and Disadvantages
o Business model and strategies used by competitors
o Supplier or competitors and their bargaining power
o Channel distribution used by the industry and their effectiveness
C. Major Trends in the Macroenvironment
 Poli
VI. Product or Service Offering
A. Description of the Product/Service
B. Highlights of the Product/Service that would most appeal to the target customers
C. Presentation of the available distribution channels
VII. Enterprise Strategy and Enterprise Delivery System
A. Enterprise Strategy
 Mapping of Competitive Landscape
 The Enterprise and the Competitors
 Enterprise’s Positionings
B. Enterprise Delivery System
 Implementation of the Enterprise Strategy
VIII. Financial Forecasts
A. Computation of:
 Expected return on sales;
 Expected return on assets/investments; and

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 Expected return on stockholders’ equity

B. Risks
C. Contingency Plan
IX. Environmental and Regulatory Compliance
A. Laws, rules, and regulations of the business
B. Laws, rules, and regulations of the industry
X. Capital Structure and Financial Offering
A. Returns and Benefits of the enterprise to:
 Investors;
 Financiers; and
 Partners

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