BMSH2009

Activity
Group Members: Section:
Date:
Score:

How does your Business Plan look like?

Instruction: Assuming that you already have a business endeavor to pursue, prepare an initial outline of how
you want your business plan to look like. Answer the following questions as a guide:
1. Who are the enterprise’s potential investors/financiers?
2. Who is the target market?
3. Which audience will be prioritized in terms of customizing the contents of the business plan?

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Sample Outline:
I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals
• Vision and Mission
• Objectives
• Performance targets
II. The Executive Summary
A. Introduction of the business proponents and their partners
B. Summary of how the enterprise was organized and its capabilities
C. Introduction of the enterprise’s technology providers and their expertise
D. Introduction of Suppliers/Contractors
III. The Business Proponents
A. Detailed information about:
• Resource mobilizers and financial backers
• Technology providers and applicators
• Governance and top management
• Operating and Support team
IV. The Target Customer and the Main Value Proposition
A. Introduction and information about the target customers of the enterprise
B. The Main Value Proposition
V. Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors
A. Record of Estimated Total Market Demand and Supply of the Product
• Critical factors that influence demand and supply
B. Industry Dynamics
• Comparative Analysis
o Advantages and Disadvantages
o Business model and strategies used by competitors
o Supplier or competitors and their bargaining power
o Channel distribution used by the industry and their effectiveness
C. Major Trends in the Macroenvironment
• Poli
VI. Product or Service Offering
A. Description of the Product/Service
B. Highlights of the Product/Service that would most appeal to the target customers
C. Presentation of the available distribution channels
VII. Enterprise Strategy and Enterprise Delivery System
A. Enterprise Strategy
• Mapping of Competitive Landscape
• The Enterprise and the Competitors
• Enterprise’s Positionings
B. Enterprise Delivery System
• Implementation of the Enterprise Strategy
VIII. Financial Forecasts
A. Computation of:
• Expected return on sales;
• Expected return on assets/investments; and

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• Expected return on stockholders’ equity

B. Risks
C. Contingency Plan
IX. Environmental and Regulatory Compliance
A. Laws, rules, and regulations of the business
B. Laws, rules, and regulations of the industry
X. Capital Structure and Financial Offering
A. Returns and Benefits of the enterprise to:
• Investors;
• Financiers; and
• Partners

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