Your Digital Advertising

On the Road
WHAT IS ONGO SMART
ADVERTISING?

Launched last March 2020, ONGO Smart

Advertising is an industry innovation to traditional
Out-of-Home advertising, thus reaching new
levels of mobility and impressions.

With MBTOP as our partner, our

drivers have their passengers’
safety and comfort as their
priority.
OUR ONGO CUSTOMIZED
OUR ONGO CUSTOMIZED
TABLETS
TABLETS
Our ONGO Customized tablets are located
at the back of the passenger seat’s
headrest. 10.1” Tablet screen.

Using our ONGO software with unique

technological features and loaded onto
our customized tablets, we deliver REAL-
TIME and MEASURABLE advertising that
helps brands penetrate their desired target
markets and audiences.

• Display: 1080p
• Pixel Size: 1280px x 800px
• Video Formats: AVI / 3GP / MP4 / TS /
MOV / DAT / MKV / RMVB / FLV
• Image Formats: JPEG / BMP / JEPG / GIF
OUR CUSTOMIZED
OUR AVERAGE
FUNCTIONS
DATA
AD MATERIAL
REQUIREMENT

MAIN ADS SPOT SIDE MENU SPOT

Play a 30 seconds Ad- Flash Ads change every 30
material seconds

ONGO Recommends:

• Add promo code like

EXCLUSIVE BANNER ONGOPH99 to track
conversion.
Static throughout the day, 24/7 • You can also use QR Code
(with bit.ly link) to track
conversion to your website or
other offers.

File Dimensions
Ad Spot File Type Duration
Width Height
JPEG /
Main Ad Spot 1280px 800px 30-Seconds Note:
MP4
• Materials that contain any
Banner Ads 1280px 180px JPEG / GIF Static sexual, political, religious and
violent elements are highly
Side Menu Spot 400px 400px JPEG / GIF Static prohibited.
OUR TECHNOLOGY
OUR TECHNOLOGY

Motion Authentic Geo-Fencing Data Cloud Based

Sensor Viewership Technology Analytics System

Tracks Real Real People Target your Market’s Real Time Secured and Fast
Movement Real Impressions Homes, Offices and Data Reporting Data Uploading
Other Touchpoints
OURRIDERSHIP
OUR RIDERSHIP
DATA
Gender of Riders Age of Riders
54 + 8%
Male 38%
45 - 54 14%
Female 62% 35 - 44 28%

Retired
25- 34 40%
Primary Purpose of Booking a Ride 18 -24 10%
Status of Riders
Others 6%
Retired 2%
Recreation 6% Employed

Shopping 9% Job Seekers 8%

Personal Business 33% Students 15%

Commute to Work 46%
Employed 75%
Source by: MBTOP based on 1000
drivers survey with trips allocation data
OUR COVERAGE
OUR AVERAGE
DATA

TRIP RIDER

300 Cars within Reaching up to 18,000 2,000 Unique POB

Metro Manila unique passengers per day (Passengers on Board)
* Maximum of 3 passengers
* Minimum of 20 mins/ride

Source: Group of Private hailing vehicles - Real time

dashboard report – Modern Basic Transport Of the
Philippines(MBTOP)
WHYAVERAGE
OUR ONGO?
DATA
Captive Audience
Passengers spend an average
of 20 mins. In the vehicles (taxi
and private hail) being idle.
Innovative
This ultra-innovative advertising
Medium attracts and switch
Passengers attention span.
Orderly Feature
Quiet and private space keeps
Viewers focus on your campaigns.
Recall Rate
Due to the unique nature of adverts
Being conveyed through ONGO, average
Passengers recall rate is 40-50%,
Which is higher than other traditional
Platforms.
ROI MEASURING
Advertisers get detailed impression
count reports on a monthly basis.
High Value
With higher recall rate, your
Advertisement stand a better
Competitive edge and value.
LIST OF CLIENTS
MAIN AD PACKAGE

START-UP STANDARD PREMIUM ULTIMATE EXCLUSIVE

Campaign Budget P100,000 P250,000 P500,000 P1,000,000 P5,888,888

Additional
Exclusive
P500,000 worth of
Added Media Additional Additional Additional Tablet banner
impressions and
P25,000 worth P100,000 worth P250,000 worth of for 21 Days and
Values of impressions of impressions impressions
30 days FREE spot
60 days SIDE
on the SIDE MENU
MENU AD
AD

Guaranteed Min. 69,450 218,750 535,715 1,250,000 Unlimited

# of Impressions Impressions Impressions Impressions Impressions Impressions

365 Days
Duration 30 Days 30 Days 60 Days 90 Days
Campaign

One(1) 30-Sec One(1) 30-Sec One(1) 30-Sec One(1) 30-Sec Three (3) 30-
Material Material Material Material Material Sec Material

Cost Per Impression P1.80 P1.60 P1.40 P1.20 Less than P1.00
SIDE MENU PACKAGE

Up to more than 20 Seconds of Exposure Less than P0.15 per Up to 60,000 online
350,000 flashes of 400 x 400px material exposure hours Ads-play

AVERAGE
STANDARD INTRODUCTORY %
DURATION MONTHLY SAVINGS
RATE RATE DISCOUNTS
RATE

1 MONTH P50,000 P50,000

3 MONTHS P150,000 P112,500 P37,500 P37,500 25%

6 MONTHS P300,000 P180,000 P30,000 P120,000 40%

12 MONTHS P600,000 P300,000 P25,000 P300,000 50%

Note:
• FREE 1 MONTH SPOT on the main ad on 12 months package
EXCLUSIVE PACKAGE

EXCLUSIVE Monthly Rates : P490,741.00 + VAT for 3 different

materials
Cost per material: P 163,580.00/Mo + VAT
Campaign Budget P5,888,888
FREEBIES:
Exclusive
Added Media Tablet banner for 21 Days &
Values Side Menu for 60 days

Guaranteed Min.
FREE
FOR

# of Impressions Unlimited Impressions 60

DAYS

Duration 12 Months or 1 Year

Campaign

Material Three (3) 30-Sec Material FREE FOR 21 DAYS

Cost Per Impression Less than P1.00

START THE CONVERSATION
TODAY

Philippines Office Address: Singapore Office Address:

525 EDSA Ground Floor, Hotel 2 VENTURE DRIVE, #06-21,
Rosemarie Bldg. Brgy. 119 VISION EXCHANGE,
Pasay City Philippines 1300 SINGAPORE 608526

+02 7907 6939 www.ongo.ph

Oliver Jay Reese J. Martin

Account Manager
oliver@ongo.com
0905-420-6700