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  • BMO2002 - Part 03

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    Senisaa
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    Mental maps are a mix of objective geographic knowledge and subjective perceptions that can contain inaccurate information. People may perceive some neighborhoods as unsafe even if crime rates are similar to, or lower than, in other areas perceived to be safe due to influences on their mental maps. Strategy is about breaking free from an obsession with management tools, industry dogma, present tactics and rules, sameness, and hostility to change. Blue ocean thinking proposed by Kim and Mauborgne questions traditional Porter-type strategic approaches described as "red ocean thinking", criticizing the focus on industry attractiveness and need to choose between differentiation and low-cost strategies.

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    BMO2002 - part 03

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    Mental maps are a mix of objective geographic knowledge and subjective perceptions that can contain inaccurate information. People may perceive some neighborhoods as unsafe even if crime rates are similar to, or lower than, in other areas perceived to be safe due to influences on their mental maps. Strategy is about breaking free from an obsession with management tools, industry dogma, present tactics and rules, sameness, and hostility to change. Blue ocean thinking proposed by Kim and Mauborgne questions traditional Porter-type strategic approaches described as "red ocean thinking", criticizing the focus on industry attractiveness and need to choose between differentiation and low-cost strategies.

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    © All Rights Reserved
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    11 views2 pages

    BMO2002 - Part 03

    Uploaded by

    Senisaa
    Mental maps are a mix of objective geographic knowledge and subjective perceptions that can contain inaccurate information. People may perceive some neighborhoods as unsafe even if crime rates are similar to, or lower than, in other areas perceived to be safe due to influences on their mental maps. Strategy is about breaking free from an obsession with management tools, industry dogma, present tactics and rules, sameness, and hostility to change. Blue ocean thinking proposed by Kim and Mauborgne questions traditional Porter-type strategic approaches described as "red ocean thinking", criticizing the focus on industry attractiveness and need to choose between differentiation and low-cost strategies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Fixed mental maps

    Mental maps are a mix of objective knowledge and subjective perceptions: precise
    knowledge about the location of geographic features as well as impressions of
    places, rough estimates of size and location, and a general sense of the connections
    between places.

    Because mental maps are based on a person's perceptions, many mental maps
    contain information that isn't factual.

    An example of this is when people perceive certain neighborhoods as unsafe, when


    the crime rates there may be similar to or lower than other areas that are perceived
    to be safe.

    Strategy is about breaking free

    • From an obsession with management tools

    • Of industry dogma

    • From the industry ‘rules’

    • Of the present to create the future

    • From tactics

    • From sameness

    • From hostility to change

    Blue ocean thinking

    • Kim and Mauborgne propose a new approach to strategy

    • They question the essence of Porter-type approaches and call it red-ocean thinking

    – They are critical both of the idea of industry attractiveness and the need to
    choose

    between differentiation and low-cost generic strategies.

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