AMITY COLLEGE OF COMMERCE AND FINANCE

WEEKLY PROGRESS REPORT

For the week commencing: 16 January 2023 - 22 January 2023

WPR No: 2
STUDENT NAME: Nikita Tekwani
FACULTY GUIDE: Dr. Jaya Mamta Prosad
ROLL NUMBER: A3104620040
AREA OF THE PROJECT: Marketing
Project Title: IMPACT OF BRAND IMAGE ON CONSUMERS’ BUYING BEHAVIOUR WITH
REFERENCE TO MARKETPLACE With special reference to “Cosmetic Industry"

TARGETS SET FOR THE WEEK:

The target of this week is to commence with the chapter 1 of the report

FUTURE PLANS:
To complete the chapter 1 of the report.

ANY OTHER ACTIVITIES DONE DURING THE WEEK:

Watched few videos on YouTube about the topic.