Earthlinks

Your One stop Organic Store App

What is Earthlinks App?

Earthlinks is an online organic store app that offers an array of consumer products to choose from and get them delivered at your doorstep. This online store
sources products from indigenous and local farmers and craftsmen. When the customers shops with Earthlinks, with just few clicks, they empower the indigenous
farmers and craftsmen and facilitate the school education and skill training of the tribal children right from the comfort of their home or the chair of their office.

Goal
Earthlinks app focuses on giving the customers an easy access to an organic life style transition by providing the daily usage products of organic origin with
zero plastic waste and door step delivery .
The app aims at simple and minimalistic user interface to browse, select and cart items and provide them with multiple payment options like credit/debit
cards and EasyEarth Wallet without repetitive card detail entries or otp verification.
The app is enabled to pick up the orders through voice input as well.
The app also gives an automatic discount of Rs 150 on purchase of every Rs 3500.

Earthlinks Online Organic Store

Project Info Features Info Target Audience Design Guidelines Deliverables
The Target audience is
The app should The App Wireframes
The objective is to
the health aware crowd Mockups
Create and manage a from all walks of life. Should have neat simple Design System
Create a simple,
customer account design with earthy colors Style Guide
minimalistic, appeasing
People with chronic Curated design for
and easy to use organic
Browse through different ailments looking at a clean Simple, minimalistic Android and IOS devices
store app
categories and place order diet, Satvik diet. interface
for items
suitable for people from all
People into ayurveda, Should be easy to navigate
age groups and different
Choose the time of delivery holistic healing and
tech usage faculties
naturopathy Should be enabled to take
Discount, coupons, deals, orders through voice
donation for Children's Vegan Hunters
education

People looking for healthy
Create and manage
customer order, payment
and delivery summary
alternatives for delicious
cooking
Professionals and athletes
looking for healthy snacks

Fishbone Analysis of Earthlinks App

DESIGN USER EXPERIENCE

Earthy and Navigation

minimalistic
Follow design
system for
good brand
recall
through Easy to
consistent follow
brand
identity
QUICK & To Create a clutter free
minimalistic Organic store
CONVENIENT app for wide range of
 pp g
USAGE organic products
Text to Customer
speech and accounts,
vice versa wallet. order
summary
Clutter free Browsing and
design and ordering
app flow

USABILITY FEATURES

STRENGTHS WEAKNESSES
Mobile application that helps
Limited Presence, need to expand digital presence
The customer to choose from wide range of daily use
Weak supply chain owing to indigenous workers,
organic products under one roof
need to enroll more craft groups
Get your shopping delivered at doorstep with estimated
Slow Navigation
delivery time

Owing to organic packing, to ensure goods delivery

Unique brand with in built outreach program to support
without contamination
indigenous population and village crafts

Tedious User Experience

Experienced, knowledgeable , empathetic and sensitive
staff

SWOT
OPPORTUNITIES
App with unique features to become popular in the times of
Organic, Vegan, Health Aware FAD
THREATS
Challenge to source the standard items as most are
Provision to pay through amazon app for increased hand produced
trustability and piggy bank amazon for digital presence
Upscaling the production by involving more
Incentive discounts on donations towards the Children's Indigenous groups and tying up with other authentic
education and Indigenous community support organic stores with not much online presence

Tie up with Vegan and Organic restaurants and health Negative reviews
movements (eg: Satvic movement, Isha Life for the product
promotion and introduction to the Earthlinks App

Options to create Returnable

Create Jute & Hemp
and modify recyclable glass bottles
based packing to
Gift Packs amounting to cash back
appeal to environment
suited to various occasions in EasyEarth Wallet
and health conscious
customers

Adapt Modify
Put To Other Use
Create combo deals
of complementary items
to create more

wholesome experience Combine

SCAMPER
Eliminate
Substitute

Eliminate the need to visit
Reverse the stores by offering
Educate the customers
delightful shopping and
Substitute the out of about benefits of each
quality products
stock items with the product to reverse their
experience
available alternatives life choices to organic
products
Potential Competitors Product Categories Potential Users
Consciousfood
Clothes
Fitness oriented people
Earthytales
Cosmetics
People looking for healthy
Organicgyaan
alternatives to tasty meals
Healthy Snacks
Healthybuddha
People looking for switching to
Grocery Items
organic fabrics
Theorganicworld
Home Hygiene Products
People looking for skin friendly
Theecostore
non-animals tested organic
Personal Hygiene Products
cosmetics
Nisargashoppe
Gardening Solutions
Yoga Practitioners
Jivabhumi
Home Decor
Environmentally aware people
Organictattva
Cookware
Busy people who don;t have
Brownliving
time to conjure healthy snacks
Jewellery

Browntree