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EXECUTIVE SUMMARY

The name of the business is Haste Company and it is a general partnership owned
by Christian Bastian Charles S. Bejar, Reema Angela A. Zapanta, Kathleen Ann
S. Abarquez, Jhonard C. Dantes, Danaya N. Furto, Jhonalyn A. De Silva, Angel
D. Garcia, and Angel Mae A. Manankil who were all ABM students from San Carlos
San Luis National High School.

Haste Company started with a capital of 200,000 pesos and was located
nearby the elementary school and high school of San Luis Pampanga. The
business starts at 8:00 am to 6:00 pm, from Monday to Friday.

The target customers are the students that go to the school nearby the
business location. The product is both cheap and very filling to the stomach.
Which, makes student as good potential customers.

The product is called Cheesy Tuna Egg. It is a dish that has San Marino Tuna
wrapped in egg with cheese, it is rolled using a Lumpia wrapper dip in batter,
and covering it in breadcrumbs, before deep frying. The product cost no more
than 20 pesos each.

The product has its advantages as well as disadvantages. The advantage of


this product is, it is an easy to cook and easy to eat food. If a customer doesn’t
have time to eat a full meal, just one of this will make you full. The disadvantage
about this product is the oil, people that have or may have cholesterol should not
and cannot eat our product.

I. INTRODUCTION
1. COMPANY PROFILE

Haste Company is a food and beverage business founded by a group of friends


in 2020. It is named after their leader Baste who always moved quickly, hurriedly, and
sometimes carelessly. The business was started, in a small chaos that only sells street
foods such as kikiam, fishballs, french fries, and cheese sticks. But, as there were plenty
of competitors which sells the same product, the group of friends decided to sell a
unique product among the others.

One of them loves fried eggs and they always ate San Marino at lunchtime when
they were in high school, so it gave them the idea to create a product where fried egg
and San Marino are the main ingredients. Fried Egg San Marino Stick was the product
that leads the business to success. Since social media hold the world in today's
generation, a group of friends decided to post it online which add growth to the
company.

2. COMPANY NAME AND LOGO

The picture is the company


logo of Haste. First, the fire
figure that was found in the
logo represents passion
from inspiration. The
founders of Haste were
inspired to do their best so
that their family members
will be proud of them. They
put passion into what they
do in order to achieve their
goals and objective.
Second, the green smoke
behind the word Haste
means abundance and
prosperity. The founders
want to show that
abundance and prosperity will be achieved by working hard. Third, the falcon depicts
strong foresight and courage.

A falcon bird possesses no fear. With such assurance, it attacked its victim. The
falcon does not back off once it has turned its sights on its prey. Moreover, it has the
ability to see what others cannot see. The founders want to tell in this symbol that their
business is like a falcon who has the courage to face any adversity without cowering to
defeat. After, the colorful tiny star inside the fire figure represents dominance.

The business owners want to show that despite there being many competitors
along the way, their product and company will still shine because of the good quality
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of the product and service. Lastly, the color white represents fearless and the color
violet represents creativity. This means that the business is fearless in making risks
in creating new products and exploring something new because they are creative
and innovative. Thus, the overall meaning of the logo was there is no challenge you
cannot overcome as long as you are courageous, passionate, and hardworking.

3. PRODUCT PROFILE

The logo shows the image of the product. The 20 on both sides of the image means
the year when we started our business, as well as the price of the product which is 20
pesos.

II. MANAGEMENT ASPCET


1. MISSION

The goal is to help people see the benefit of quick and easy access food that you
could eat as you travel. To help our business develop by improving our products on a
regular basis for it to be more to the customers liking. To maintain the smiles imprinted
on the customers faces who buys in our business.

1.1 VISION

To be one of the best well known businesses in our country that is known for its
discipline, fast-growth, experience employees, outstanding management, and satisfied
customers. To open up branches not only in local areas but to spread to other regions
and countries. And for people to talk about our food as something they like and one of
their favorite foods that just fit what they needed.

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2. ORGANIZATIONAL CHART

Manager
Christian Bastian
Charles S. Bejar

Cook Cashier
Kathleen Ann S. Finance Manager
Abarquez
Reema Angela A.
Jhonalyn A. De Silva
Zapanta

Janitor / Assistant
Service Crew
Angel Mae A.
Manankil Danaya N. Furto

Service Crew
Angel D. Garcia

Service Crew /
Delivery man
Jhonard C. Dantes

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3. JOB QUALIFICATION

Manager

•Male
•Has a good communication
•Team oriented mindset
•3 to 4 years relevant experience

Service Crew/ Assistant

•Female or Male
•Highschool diploma with relevant experience
•Friendly, Reliable, and Punctual

Finance Manager

•Female
•Bachelor's Degree in Finance or Accounting: CPA a plus
•2 to 3 years of experience in accounting and/or financial analysis
•Strong demonstrated use of excel, word and ppt

Cashier

•Female
•Good math skills
•Familiarity with equipment, like cash registers and POS
•Strong Communication and time management skills

Cook

•Female or Male
•Finished high school with a strand of TVL (H.E)
•Has ability to use common kitchen tools, including cutlery, grates and ranges

Delivery Man/Janitor

•Male
•Highschool Diploma or Equivalent
•Valid driver’s license and clear driving record
•Ability to walk, drive, lift, and carry heavy items in extended period
•Handle basic maintenance, building repairs, cleaning, and other factorial work

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3. JOB DESCRIPTION

Manager

•Accomplishes department objectives by managing staff, planning and evaluating


department activities
•Ensures a safe, secure, and legal work environment
•Maintains quality service by enforcing quality and customer service standard, analyzing
and resolving quality and customer service problems, and recommending system
improvements

Finance Manager

•Producing accurate financial reports and information


•Providing advice in making financial decisions
•Know how to budget
•Predicting future financial trends
•Reviewing, monitoring and managing budget

Service Crew

•He/She takes orders and answers questions on meal items


•He/She makes recommendations and serves food to customers
•He/She prepares the bill itemizes total meal costs
Cashier
•Scanning goods and ensuring pricing is accurate
•Managing transaction with customers using cash registers
•Collecting payments whether in cash or credit
•Resolve customer complaints, guide them and provide relevant information

Cook

•Monitoring food stock and place orders


•Set up the kitchen with cooking utensils and equipment, like knives pans and kitchen
scales
•Ensure compliance with all health and safety regulations within the kitchen area

Delivery Man/Janitor

•Accepting payments for delivered item


•General cleaning of the building and keeping it maintained and in good condition
•The driver should drive carefully and safely and deliver products within the estimated
arrival time
•Notify supervisors about unsafe conditions or concerning the need for repairs or
maintenance

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III. FINANCIAL ASPECT

1. TARGET CUSTOMERS

San Luis National High School students between the ages of 13 and 19 make up
our primary audience. Our location's proximity to San Luis National High School made it
convenient for students to shop there, so we chose them as our target demographic.
Second, teenagers between the ages of 13 and 19 are not good eaters, particularly
when it comes to fast food.

Students were chosen because, apart from being quick and filling to consume,
our product is also affordable for them. This is because they may be hungry and tired
when they leave school. This product of ours is suitable for students because, besides
being cheap, it is also quick to cook and can be eaten immediately without waiting for a
long time. We know that students want the food served quickly and don't want to wait.

1. CAPITAL REQUIREMENTS

Haste Company started out with a combination of 200,000 pesos which was invested by
the 8 proponents of the Company.

Name of Proponents Ratio Investment


Christian Bastian Charles S. Bejar 12.5% 25,000
Reema Angela A. Zapanta 12.5% 25,000
kathleen Ann S. Abarquez 12.5% 25,000
Jhonard C. Dantes 12.5% 25,000
Danaya N. Furto 12.5% 25,000
Jhonalyn A. De Silva 12.5% 25,000
Angel D. Garcia 12.5% 25,000
Angel Mae A. Manankil 12.5% 25,000
Total 100% 200,000

2. FORMS OF BUSINESS ORGANIZATIONS

GENERAL PARTNERSHIP

General partnership is a type of ownership that has more than 1 person involved.
These people are all partners. They share assets, liabilities, labor and funding for the
business. This shows that all of them are all equal in terms of owners of the business.

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3. COMPENSATION PACKAGE

4. PRICING

Ingredients Quantity Prices/pcs or kg Price


Flour 1/2 kg 42/kg 21.00
Carrots 2 pcs 15/pcs 30.00
Mayo 1 pcs 38/pcs 38.00
Crispy Fry 2 pcs 20/pcs 40.00
Egg 5 pcs 9/pcs 45.00
Cheese 1 pcs 55/pcs 55.00
Magic Sarap 2 pcs 5/pcs 40.00
Oil 1/2 L 72/L 38.00
San Marino 2 pcs 38/pcs 76.00
Breadcrumbs 1 pcs 50/pcs 50.00
Lumpia Wrapper 1 pack 25/pcs 25.00
428.00

Cost – 428.00

Quantity – 45 pieces

428 / 45 = 9.51

Roundoff to 10

And adding a markup.

10 + 10(markup) = 20 pesos per piece

IV. Technical Aspect


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1. PRODUCTION SCHEDULE

Process/Step Time
Mix the ingredients (flour, crispy fry, magic sarap, and water) 7 minutes
Wash and grate the carrots and add to the mix 15 minutes
Fry the egg 1 minute
Cut the cheese into straight strips and set aside 5 minutes
Cut the fried eggs into rectangular shape 10 secs each
Place 1 tablespoon of san marino in the middle of the egg, add the cheese and Then, roll
it up using lumpia wrapper and dip it in the batter 1 minute each
Deep Fry the the wrapped finished in low heat 5 minutes each
Total 44 minutes

- It takes less than an hour to make a batch (45) of the product.

2. FLOOR PLAN

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3D VIEW

3. LOCATION
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TOOLS AND EQUIPMENT BRAND SPECIFICATION STORE AMOUN QUANTITY TOTAL
T

Mixing bowl IKEA Plastic LAZADA 225 2 450

Whisk MASFLEX Stainless LAZADA 100 2 200

Tong KEWEI Stainless LAZADA 39 4 156

Hair net HAPPY BEE Cotton LAZADA 10 15 150

Electric Deep fryer HANABISH Stainless Steel SM 2150 2 4300


I

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Plastic Gloves HAPPY BEE Plastic SHOPEE 0.11 200 22

Tent GAZEBO Metal ROBINSON 598.5 1 598.5

Spoon MITSUI Stainless SHOPEE 4.42 12 53.04

Plastic Bottle Squeezer OKW Plastic SHOPEE 49 3 147

Measuring Spoon SUMBEAN Plastic SHOPEE 20 2 40

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ZOOEY Plastic LAZADA 1649 1 1649

Table

Chairs ZOOEY Plastic LAZADA 85 10 850

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Apron HAPPY BEE Cotton LAZADA 55 4 220

Paper Cups ZEDCO Paper LAZADA 2.18 100 218

Grater MITSUI Stainless LAZADA 35 2 70

TOTAL IS 9,123.54

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1. PROMOTIONAL ACTIVITIES

Promotional Activities are important in business. It brings in more prospective


customer and increased the demand of the product because the business noticed by the
people who need or want your products or services. In our company we use social
media, brochure and flyers as a promotional tool. Nowadays, everyone has its own
social media accounts. By uploading a daily post in our social media page about our
product and business, people will engage more our business. Moreover, brochures and
flyers are also good marketing tools. They are inexpensive to print and they can be
easily distributed. Also, these are tangible which give people physical presence.

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V. SOCIO-ECONOMIC ASPECT

The advantages of the proposed business are covered in this chapter, as well as
how it affects the customer, community and government. Additionally, it mentioned the
importance of the company to society and the economy. To get a favorable response
from the community, the company should take this into account. The company should
care about more than just its earnings and profits, including how its actions affect
individuals and the state of society.

1. POSITIVE EFFECTS

 To Customers
By offering consumers wholesome and delectable snacks, the Haste Company
will make them feel happy and fulfilled. Haste Company guarantees good satisfaction
and fulfillment after all of the customers taste their signature product which is Cheesy
Tuna Egg.

To Community
Cheesy Tuna Egg will benefit the community by providing the needs of
consumers and decrease the consumption of junk foods for the people living in a
community. The income of the business will help the economy improve, grow, and
become active.

 To Government
Our Company will help the government because we give jobs to the people. The
received earnings of the hired employees will have a large contribution to the
government in terms of taxes.

2. NEGATIVE EFFECTS

 To Customer
When a customer ignores our goods because it is fatty food, our business
suffers. The amount of cholesterol in the customer's body could increase if they have
health issues related to cholesterol.

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 To Community
Our company's presence in the neighborhood will have the unfavorable
consequence of increasing competition from other businesses that are located close to
San Luis Park, which may likewise affect those firms' sales.

 To Government
Our company's negative impact on the government is the improper tax payment,
which may result in an inaccurate economic cycle.

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