8.0.

1 Price
As a food seller, one of the best ways to reach the target market is through a pricing strategy.
This strategy is very important to ensure that our sales reach the sales forecast. The prices
offered on each of our products are very affordable and we are very confident that buyers can
afford to pay according to the amount we set. The price that we offered is economical depends:

 Cost based pricing

Cost to make our product with sales pricing that we offered is stable. It is because we are using
homemade patty for burgers and other raw material for another product and beverages.

8.7.2.1 Price for burgers

There are numerous parts of components that contribute to the cost of the burger, including
bread, patties, sauce, and veggies. (Estimated 1kg meat = 8 patties)

Cost Mark-up (%70) Price (round off)

Burger
(RM) (RM) (RM)
Classic Chicken 7.00 4.90 11.90

Pepper Zing 10.00 7.00 17.00

Big Mouth 12.50 8.75 21.30

Creamy Carabeef 8.00 5.60 13.60

The Tall 18.00 12.60 30.60

Bergumbira 11.00 7.70 18.70

Burgreen 7.00 4.90 11.90

Monsta Ger 6.00 4.20 10.20

Tiny Bite 5.50 3.85 9.40

Table 8.7.2.1; Price Costing for Burger
 8.7.2.2 Price for Side Dishes

Cost Mark-up (50%) Price (round off)

Side Dish
(RM) (RM) (RM)
French Fries 4.00 2.00 6.00

Fish n Chips 10.00 5.00 15.00

Cheezy Wedges 6.00 3.00 9.00

Mashed Potato 4.00 2.00 6.00

Classic Coleslaw
4.50 2.25 6.80
Salad
Table 8.7.2.2; Price Costing for Side Dishes

8.7.2.3 Price for Beverages

Cost Mark-up (60%) Price (round off)

Beverage
(RM) (RM) (RM)
Salted Caramel
7.50 4.50 12.00
Mocha
Vanilla Mocha 7.50 4.50 12.00

Choco Mac 8.80 5.28 14.10

Cappuccino 9.00 5.40 14.40

Café Latte 8.80 5.28 14.10

Americano 7.00 4.20 11.20

Macha Green Tea
5.50 3.30 8.80
Smoothies
Frozen Hot Choco
5.50 3.30 8.80
Smoothies
Fruity Smoothies 8.00 4.80 12.80

Mineral Water 1.00 0.60 1.60

Table 8.7.2.3; Price Costing for Beverages
 8.0.2 Promotion
 Online Promotion

Image 8.7.3.1; MotoMeal’s Instagram account

This is Eat and Repeat’s Instagram account. Instagram may be a great advertising tool since it
allows you to not only promote your brand through visual organic material, but also to run
advertisements that boost the amounts of eyeballs that notice your posts. Instagram advertising
aid in driving visitors to your website and raising brand recognition. Instagram account also can
be seen as public catalog as we can display every each of our product to be exposed to public.
With great technique of promotion, increasing of customer amount is guaranteed.
 Personal Sales
 Image 8.7.3.2; Food truck counter

Personal sales activity will happen at the food truck counter where we will display our
product to attract our customer attention and proceed with business activity.

 Advertising
Eat and Repeat also has advertising strategies such as using social media as the main online
platform to advertise all of our products. We use Instagram because it is the most effective
platform to advertise our products due to the fact that the main users of Instagram are
teenagers and adults. Food images are among the most popular and sought images on
Instagram. This will be an ideal choice to present our eye-catching and delicious meals on this
platform. Also, they can follow our business Instagram for more details. For the sales
promotion, Eat and Repeat offers various short incentives to encourage customers to buy our
products. One of the incentives is we are handing out discount coupons for food and
beverages. Besides, we also offer free drinks or desserts with a minimum purchase. In order to
attract as much customers as we could, promotion such as “buy one, free one” is also included
as our marketing strategies. This will encourage people to order food since they love certain
brands of beverages and supplying these might entice them to stop there for a drink and food
at the same time.
 Collaboration
Collaboration is the one of the aspects that is needed to ensure the business successfulness.
Our company has made some collaborations with other communities to introduce and
advertise our brand. For instance, we collaborate with other business companies by offering
caterings. This is because many organizations conduct corporate events, and these events
necessitate catering. Besides, we also collaborate with certain restaurants by promoting their
restaurants and foods to the community so that even more customers can go eat there. In
exchange, the restaurants that we collaborated with agree to put our products in their menu
lists and encourage people to go and buy our products.

8.8. Marketing Expenditure

Monthly Expenses Other Expenses
Items Fixed Assets
(RM) (RM)
Fixed assets
RM 1,500.00
- Signboard
RM 500,00
- Sales board

Working capital
- Promotion &
RM 150.00
pamphlet
RM 30.00
- Business card
RM 1,000.00
- Advertisement
(YouTube, Ads)
Other expenses
RM 3,000.00
- Grand opening

Total RM 2,000.00 RM 1,180.00 RM 3,000.00

Grand total RM 6,180.00

Table 8.8; Marketing Expenditure