M: +92 (0)345 222 61 00,

E: mehmood.ahmad15@ymail.com

A: House No: 195K Phase V DHA, Lahore

Mehmood Ahmad

WORK PROFILE
Proactive and a result oriented professional with 19+ years of experience in various leadership roles in academia, sugar and allied
businesses and textiles. I’ve worked in the domain of sales and marketing, devising profitable business solutions especially for ailing
products that face extensive competition in the local, staggering economy. I’ve had the opportunity to work with a renowned public
sector organization and public listed company in the sugar industry.
My strengths lay in working closely with multiple stakeholders and cross-functional teams, through open dialogue to achieve win-win
agreements, strategic thinking, business analysis and problem solving.

CORE COMPETENCIES
Brand Management Sales Planning Team Building

Personal Relationship Business Development Contract Management

Expert in building PR Luv to work with operational team

PROFESSIONAL CAREER
NATIONAL TESTING SERVICE-PAKISTAN- ( JAN 2017- TO JUNE 30,2020)
A self-sustained autonomous body who conducts admissions and recruitment test on the behalf of different organizations
public and private sectors both.

Regional Head Punjab (Directly Reporting to Chief Operating Officer)

-Generated revenue of Rs 950 Million in the years 2017-18
- Worked with different public and private organization
- Core responsibility to market NTS products and responsible Punjab Region’s matter
- Deals in Public and private organizations of Pakistan
-Deals in operation in Punjab region
-Responsible for all kind of Punjab Region’s matters

BONJOUR INTERNATIONAL TRADING COMPANY (2015-2017) (SELF EMPLOYED)

Dealt in the Ethanol (lower and premium grade) and Antifoaming agent

COLONY SUGAR MILLS LIMITED- (2008-2014) A public limited company operating in the sugar industry with allied businesses
Sr. Manager Sales & Marketing (direct reporting to the Chairman)
During my tenure with the company I worked in the functions of Business Development and in sales of Ethanol, Sugar, Co2 Gas and
molasses by products.

Core Responsibilities
• Analyzed sales statistics to properly forecast schedule
• Implemented company’s sales policies and guidelines in true spirit to enhance profitability through efficiency
• Devised profitable solution to the CO2 division (developed pricing strategy, defined promotional strategies)
• Maximized profits through effective cost control, staff scheduling, inventory management and ordering
• Conducted meetings with government bodies (Punjab & Sindh Excise and other local bodies) for licensing, and implementation of
rules and regulations
• Conducted competitive market analysis, research and planning in coordination with production department and determine market
requirements for existing and future products.
• Product evaluation keeping in view of International market Scenario
• Negotiated and assessed vendors contract and gave recommendations through analysis of all factors involved in a business situation
of that time.
• Liaison with group chairman, CFO, all vendors, customers (local and international)
• Maximize market share of Ethanol, Sugar and CO2 through precise targeting and penetration
• Contract negotiation with corporate customers, LCs reviewed, dealt with banks to discount LCs

NOTABLE ACHIEVEMENTS
• Achieved record revenue of USD 411 Million from sale of Ethanol, Sugar and CO2 during my job period
• Sold out sugar and its allied products at Pakistan’s history highest prices
• Colony Sugar was the number one Ethanol exporter of Pakistan in three consecutive years 2009-2011
• Developed a B2B sales & marketing strategy resulting in 100% increase in revenue/ sales of sugar allied business. The
Company ventured CO2 business in an already saturated market. Thus, a close liaison with operations and quality assurance
departments, my team assured production of highest quality food grade product for beverage market. Closely studied strategic
time-distance-safety loop, and developed structured clientele based on vicinity. Delivered product in dedicated CO2 tankers at
the client’s doorstep in record time.
• Managed product storage in accordance with plant’s production, clients’ demand and delivery plans to ensure in time deliveries
of fragile and inflammable gases.
• Close in person contact and correspondence with Clients at every step made it possible to strengthen foothold in the market
despite the fact that Sugar and its allied products are seasonal products i.e, their high sale period is limited, and secured clients
for next season’s sale is an uphill task.
• Personally studied transportation and fleet management system; procured highest quality delivery vehicles, got customized
CO2, LPG and Ethanol tankers, flatbeds, and loaders manufactured from reputable companies in liaison with the Procurement
team. Managed establishment of company’s transportation business, developed sales and marketing team, and devised SOPs
for the business operation in coordination with the Human Resource;

HASEEB WAQAS GROUP OF COMPANIES – (2005-2007) one of the largest group in Pakistan

Commercial Manager (Import& Export) direct reporting to the CEO and Project Director) Core
Responsibilities:
• Supervised efficiency of working staff and ensured compliance to all set objectives and protected the interest of both customers
and employer with great honesty.
• Explored European and far east market
• Administered all existing clients and ensure all optimal level of business strategies.
• Managed all banking logistics for export and import activities and prepared all shipping documents
• Commercial contract negotiations, developing contract procedures including formulating acquisition strategies, solicitations,
contract terms and conditions
• LCs review both import and export
• Export and local sale of Ethanol and imported heavy machinery and sugar industry parts and chemicals etc for the group mills
• Dealt with local banks regarding the import & export documents i.e. refinance arrangements etc

TANVEER TEXTILES (1999-2004) Exporter of Textiles products

Manager Commercial (Direct reporting to GM Group)
• Developed and implement sale and purchase strategies
• Managed and fulfilled the shipments schedule liaison with production team
• Evaluated the export, import and local commercial inquires
• Negotiated with the bank
• Refinance arrangements
• Find out the new market around the globe
 • Won export trophy in the year of 2000
• Dealt with all text associations like PRGMEA, Towel and bed sheets Associations

ACADEMIC BACKGROUND
CAREL Business & Language School-Cedex Royan, France 2004
Ten week specialized program in French Languages
Chamber of Commerce & Industries Paris-France 2004
Three months research work on potential market in Europe
M.Com- Hailey College of Commerce, University of the Punjab 1998
Master in Commerce
B.COM Hailey College of Commerce - University of the Punjab 1995
Bachelor in Commerce 1997
State Bank of Pakistan, Central Directorate Karachi
10 (Weeks) Intern

Languages:
Punjabi Native
Urdu National
English Bilingual
French Intermediary
Computer Skills: Ms Office 2010, internet tools, Object oriented design
Interest: Music, Sports, traveling (Visited Countries: France, Spain, Germany, United Kingdom, Saudi Arabia
and United Arab Emirates)
DOB: March 31,1973

REFERENCE
Available upon request