QUESTION ANSWER

Product usage history Product usage history

1. How long have you been using
Jasper? What was the reason /what
prompted you to start using this
product?
2. How often do you use this
product or What is the frequency
of use?

Use purpose & scene Use purpose & scene

1. What is your purpose of using
this product?
2. Platform selection
○ What kind of content you will
work/write use Jasper?
○ What kind of content you won't
work/write use Jasper, and what
alternative tools be used if you
not use Jasper?
3. Can you describe to us the
whole process of completing a
work? Including the whole process
of idea generation, conception,
produce, release, etc.
4. Where do you usually get your
inspiration from?

product experience product experience

1. Can you describe how you
usually use Jasper to complete a
work?
2. What problems can Jasper solve
for you?
3. How did you complete a work
before using Jasper? (Maybe a few
years ago, before Jasper was
launched)
4. Can you show us some good works
that you think have been produced
and written by using Jasper?
5. How do you judge whether this
work is good?
6. What the most
disadvantages/dissapointed things
when using Jasper? Or, do you
think there is any room for
improvement in this product?

willingness to pay willingness to pay

● Are you a paying/ subcription
user of Jasper?

○ if yes
■ When did you start paying?
■ Which subcription/membership
plan did you purchase?
■ What is the main benefit you
get from the
membership/subcription. What
membership benefits are you mainly
paying for?
○ if not
■ Why not pay?

SEO & Social Marketing SEO & Social Marketing

What are you doing for SEO（Search
Engine Optimization）? Product or
website?
Do you need social media
marketing? Do you use Canva for
that?