SESSION : NOVEMBER 2022

GROUP PROJECT
FUNDAMENTALS OF MARKETING (PMK1213)

PREPARED BY :

NO STUDENT ID NO. STUDENT NAME

1 KBN220210068 NUR NAJIHA AINNA BINTI RAHMAT
2 KBN220210063 SITI AISYAH BINTI AWANG SEMAN
3 KBN220210055 NURALIYA QASTINA BINTI ZUHAIRON
4
5

PREPARED FOR :
MISS NUR ‘AIN IZZATI BINTI MAZELAN

CRITERIA FOR REPORT MARKS

FOCUS & DETAILS
ORGANIZATION
ORIGINALITY AND CREATIVITY
KNOWLEDGE AND SKILLS IN ANALYZING
MARKETS AND PRODUCTS
TOTAL (30%)
 How do you get the ideas of the product

- T-shirt merchandise through the best-selling production of the 2023 market which is used by many
people as a trendy clothing nowadays.

Why do you choose this product

- The fabric we chose is a durable

- Sweat absorbent material

- Cool & not hot material suitable for the weather in Malaysia

- Material we choose can prevent damage to the fabric when the user stretches the product.

Who is your target market

- focused on the demographic and psychographic characteristics of customers.

- Demographic is focused on those aged 18 to 25 and our ideal customer income target is 2 000 to 5 000
who are also regular customers who want to wear trendy designs to enhance their lifestyle.

- Psychographics we focus on their lifestyle as students and hard workers. Our customer values are cost,
quality, service and social.

What are the specialties of the product.

- Two product designs with attractive color tones.

- Have graphic shapes that symbolize water waves.

- Designs equipped with dragon patterns and butterfly patterns.

- Use the best material 280gsm.

- Double thread stitching.

- Open requests to put names on the shirts.

-Issued a size chart for customer use.