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  • BRM 01

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    Bhanusekhar Reddy
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    This document provides an overview of a Business Research Methods course taught by Dr. Aswathy Asokan Ajitha. It includes expectations for the course, learning objectives to be introduced, an introduction to the topic, an overview of the research process, and the session plan. The course will cover problem definition, research design approaches, measurement, sampling, data analysis techniques, and specific methods. Session 1 provides an introduction and the session 2 topic is research approaches. The goal is to help students solve business problems and make informed decisions.

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    This document provides an overview of a Business Research Methods course taught by Dr. Aswathy Asokan Ajitha. It includes expectations for the course, learning objectives to be introduced, an introduction to the topic, an overview of the research process, and the session plan. The course will cover problem definition, research design approaches, measurement, sampling, data analysis techniques, and specific methods. Session 1 provides an introduction and the session 2 topic is research approaches. The goal is to help students solve business problems and make informed decisions.

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    © All Rights Reserved
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    13 views11 pages

    BRM 01

    Uploaded by

    Bhanusekhar Reddy
    This document provides an overview of a Business Research Methods course taught by Dr. Aswathy Asokan Ajitha. It includes expectations for the course, learning objectives to be introduced, an introduction to the topic, an overview of the research process, and the session plan. The course will cover problem definition, research design approaches, measurement, sampling, data analysis techniques, and specific methods. Session 1 provides an introduction and the session 2 topic is research approaches. The goal is to help students solve business problems and make informed decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Business Research Methods

    BRM - Term 3, MBA 08


    Dr Aswathy Asokan Ajitha

    Source- The quint


    MBM023 Business Research Methods | MBA08

    Your expectations!

    Source: University of Warwick

    Dr Aswathy Asokan Ajitha


    MBM023 Business Research Methods | MBA08

    Their expectations!
    • Solves business problems • Real life applications
    • Makes business decisions • Practical skills rather than
    • Systematic way of decision making theoretical skills
    • Helps in good forecast • Applied course rather than
    • Method of market research theory
    • Helps in strategy formulation • Helps in case study competition
    • Deals with qualitative and quantitative methods
    • Helps in publishing in journals
    • Studies exploratory and descriptive designs
    • Helps in project management
    • Deals with primary data
    • Useful for research projects
    • Gains valuable industry insights - Batch 07
    Source: Global Focus Magazine

    Dr Aswathy Asokan Ajitha


    MBM023 Business Research Methods | MBA08

    BRM – An Introduction
    BRM – Session 1, 2nd January 2023

    Dr Aswathy Asokan Ajitha Source: William T. Grant Foundation


    MBM023 Business Research Methods | MBA08

    Learning Objectives
    • Introducing BRM
    • Importance of BRM
    • BRM & Decision Making
    • The Research Process

    Source: Michigan Virtual

    Dr Aswathy Asokan Ajitha


    MBM023 Business Research Methods | MBA08

    What is Business Research Methods?


    What is a method?
    What is research?
    What is research methods?

    Dr Aswathy Asokan Ajitha Source: S J Hemley Marketing


    MBM023 Business Research Methods | MBA08

    Why Business Research Methods?


    Problem solving
    Informed decision making
    What could be examples?
    Basic and applied research

    Dr Aswathy Asokan Ajitha Source: Medium


    MBM023 Business Research Methods | MBA08

    From “Economic Man” to Behavioral Economics


    A short history of modern decision making by Justin Fox

    • The rational revolution


    • Irrationalities revenge
    • When heuristics work
    • The state of the art
    • Making better decisions

    Dr Aswathy Asokan Ajitha Source: 123RF


    MBM023 Business Research Methods | MBA08

    The Business Research Process

    Dr Aswathy Asokan Ajitha Source: S J Hemley Marketing


    MBM023 Business Research Methods | MBA08

    Session Plan
    • Introduction to BRM
    • Problem definition and research approach
    • Research design
    • Exploratory research design
    • Descriptive research design
    • Experimental research design
    • Measurements and scaling techniques
    • Sampling
    • Introduction to data analysis – uni-, bi-, and multi-variate analysis
    • Methods – t-test, ANOVA, MANOVA, Correlation, Regression, Chi-squared test,
    • Overview - Logistic regression, Discriminant analysis, Factor analysis, Cluster analysis,
    Conjoint analysis, and Multidimensional scaling

    Dr Aswathy Asokan Ajitha Source: S J Hemley Marketing


    MBM023 Business Research Methods | MBA08

    End of Session 1
    Session 2, 4th Jan 2023
    Topic – Research approaches

    Dr Aswathy Asokan Ajitha Source: S J Hemley Marketing

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