BUSINESS MODEL CANVAS (non-food and food)

Partners that will help or will contribute to the stability of our business.

KEY PARTNERS

 Balayan Public Market (Raw Materials Supplier for food product

 Online Market (NON-FOOD)

Required key activities and resources for our Value Proposition

KEY ACTIVITIES

KEY RESOURCES

 Team Collaboration

What key resources do our value propositions require?

One of the key resources required is the financial key resources. Most businesses or many businesses are
impossible to build if they do not have cash for their operations or capital on establishing a business. In our
chosen food product, we also need capital or money to spend on buying ingredients to make an ice cream and
other expenses for the development of our product.

uniqueness of the prpduct

VALUE PROPOSITIONS

- [ ] Provided customer benefits (Our business will or can deliver satisfaction towards the customer’s cravings
and provide People consider squash as a great source of protein.

- [ ] What values do we deliver to the customer? The value that we deliver to the customer is that first of all,
we are able to serve them a nutritious and delicious taste of ice cream where we can assure that we will meet
the satisfaction and expectations of the customer when it comes to its taste. Second is the price which is very
affordable for its quality and can be bought especially by students.

- [ ] What products and services are we offering to our customer segments? The food products we offer to
customers is ice cream which is not just an ice cream. It has nutrients from the main ingredients of pumpkin
and carrots that will give a twist to the flavor of the ice cream making it to become unique unlike the other ice
cream. It is also mixed with crushed grahams and honey to give a balance to the taste where this serves as an
advantage of the product compared to the existing ones.
- [ ] Which customer needs are we satisfying? Some of the customer needs that we meet by selling ice cream is
that it serves as their comfort food which can reduce their stress caused by school work and other problems.
Aside from satisfying their cravings, they will also be given health benefits which are from the ingredients we
used to make the ice cream.

how can we stay or maintain our connection to the customers

CUSTOMER RELATIONSHIPS

- [ ] Communities (

- [ ] Personal Assistance (

The type of relationships that our customers expect us to establish and maintain with them is the co-creation.
Since one of the food products we have chosen is ice cream, through customer-vendor relationship, we are
able to create value and interact with real customers to help them be assisted and given the right product they
are purchasing. And since customer's wants and/or needs have a big impact when doing a business, they are
always involved in the development of a business.

channels use to connect with our clients

DISTRIBUTION CHANNELS

DIRECT SALES

- [ ] Social media (FB, IG, Twitter, Messenger)

The type of channel that is suitable for our desired business is the owned channel. Under this channel we can
use any social media platforms since most of us or most people already have access on the internet and on
other social media sites. But in our case, we prefer to use facebook to connect and communicate with our
customers since most people today, young or old, often use facebook. We can create a facebook page and put
the name of our business or product on it so that buyers can find it more easily.

to whom we dedicated our value propositions.

CUSTOMER SEGMENTS

- [ ] Mass Market (the company provide a product that is suitable for everyone that are interested to try a
different kind of ice cream flavor)

//the company use mass market as the customer segment type//

For whom are we creating value? Who are our most important customers?

When it comes to customer segments, we create value for customers who love ice cream especially for the
students of STI College Balayan. This will be one of our target markets that will serve as our customers within
the school.

expensive between key resources and activities x cost driven or cost value x important cost inherent in our
business

COST STRUCTURE

- [ ] pie (raw materials)

- [ ] procurement cost

REVENUE STREAMS

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