A STUDY ON IMPACT OF SOCIAL MEDIA ON BUYING BEHAVIOUR OF

CONSUMERS IN THOOTHUKUDI

Questionnaire
1.Name
2.Age
3.gender
a) male b) female c) Transgender
4.Educational Qualification
a) high school/diploma b) UG c) PG d) Above PG
5.Occupation
a) Government b) Private c) Professional d) Self Employed
e) Student
6.Monthly Income
a) Below 15000 b) 15000-30000 c) 30000-45000 d) Above 45000
7.Marital Status
a) Single b) Married
8.Size of the family
a) 3 b) 4 c) 5 d ) more than 6
9.Rank of the following social networking websites you are
a) Facebook [ ]
b) twitter [ ]
c) you tube [ ]
d) Instagram [ ]
10. Do you shop online?
a) yes b) no
11. What is your frequency using social media of using?
a) Everyday b) Weekly c) Monthly
12. How much time do you spend on social media per day?
a) Less than 30 mins b) 30 mins-1 hr c) 1-2 hours d) 2-3 hours
e) More than 3 hours
13. How long have you been using social media?
a) 1-2 years b) 3 years c) 4 years d) 5 years
14. How many friends do have on social media
a)00-199 b) 200-299 C)300-300 d) 400 and above
15 Rank the purpose of using social media
a) Keeping in touch with friends [ ]
b) Making new friends [ ]
c) Shopping [ ]
d) Knowing about Local Events [ ]
e) Planning Events [ ]
f) Getting information [ ]
g) Entertaining [ ]
16. Where do you go to as a preferred source or information about products services you
want to buy?
a) Company's website b) Newspapers c) Other Social Networks
d) Google
17. How often do you purchase online?
a) Several times a week b) Once a week c) Several times a month
d) Once a month e) Once in 2 months f) Never
18. Rank type of products influence you the most through social networking sites?
a) Clothes [ ]
b) Electronic [ ]
c) Mobiles [ ]
d) Cosmetics/Personal Care [ ]
e) Household Products [ ]
f) Books [ ]
g) Fashion Accessories [ ]
h) Footwear [ ]
i) Mobile accessories [ ]
19. Do you prefer to buy the products frequently through these social networking sites?
a) Yes b) No
20. Are you a member of a fan page for a brand or product on Face book?
a) Yes b) No
21. Do you think online shopping is as secure as traditional shopping?
a) Yes b) No
22 For how long have you been shopping online?
a) Less than a year b) 1.3 years c) 3-5 years d) more than 5 years
23. How many times have you purchased online in the previous 6 months?
a) 1-2 times b) 3-5 times c) 6-10 times d) more than 10 times
24. How much did you spend on your last online purchase!
a) Less than 1000 b) 1,000-10.000 c) 10.000 and above
25. Which product do you purchase frequently through online?
a) Electronics b) Clothing c) Tickets (movies, Concerts (d) Groceries
26. How many products did you purchase in mobile applications in the previous six Months?
a) 1-5 b) 6-10 c) Greater than 10 d) Never
27. What is your mode of payment for online purchase?
a) Cash on delivery b) Credit/ Debit card c) Online banking
28. Will you continue to make purchases on the internet
a) Yes b) No
29. Impact of social media marketing on buying behaviour of consumer
Impact of social
media marketing on Strongl Agree Neutral Disagree Strongly
buying behaviour of y Agree Disagree
consumer
Consumer
Information Privacy
Getting Information
to earn more points
on online shopping
Clarity about
information of
Guarantee &
Warrantees of
products
Reviews/
feedback/Rating are
always
30. Where do you prefer to do online purchase?
a) At home b) Browsing centre c) Work place
31. Can you do online purchase by yourself?
a) Yes b) No
32. Which medium you prefer for online purchase?
a) PC b) I Pad c) mobile phone d) Tablet
33. Customer satisfaction of online purchase

Consumer Strongly Agree Neutral Disagree Strongly

Satisfaction Agree Disagree

Cash on delivery is
Satisfactory
Trust and Past
Purchase experience
or Satisfactory

Purchasing on
Internet saves times

24 hours Shopping

Time Consuming
Process

Believe in touch and

feel of product

Goods After Sales

service ( Return
Policy)
 34.Consumer opinion for online purchase
Level of opinion
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Information search about a
product is easier in social
media
Social media influences
you to try new prodects
based on the review by
friends
Social media is an effective
tool for different opinions
about new and existing
products
You search for products
information in social media
before a purchasing it

35. Pros of social media

Pros of social media Strongly Agree Neutral Disagree Strongly

Agree Disagree
Social media stimulates
you to recognize a need
for something before
buying it
Social media allow you to
purchase a product
through its advertisements
You always achieve a
desire for something new
through social media
Social media provides
solutions on what to
buy,where to buy and why
to buy