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Part I.

Provide the difference between Localization, Contextualization and Indigenization:

Localization Contextualization Indigenization

Localization is the process of Contextualization is the Indigenization is the process


adapting a product, such as process of adapting a product of adapting a product in order
software, to meet the to fit the cultural context of a to make it more accessible to
language, culture, and/or particular region. For local cultures and
needs of a specific region or example, a company may communities. For example, a
market. For example, a contextualize its software by company may indigenize its
company may localize its adding local images, stories, software by adding local
software so that it can be or references to make it more languages, customs, and
used in different countries relevant to the culture of the values to make it more
with different languages, such target market. appealing and accessible to
as Spanish, French, and local communities.
German.

Part II.
Provide examples of Localization and Indigenization based on the given competency:

Competency/ies Localization Indigenization

Naiisa-isa ang ikinabubuhay Participating in local events Participating in traditional and


ng mga tao sa pamayanan. and activities such as cultural activities such as
farmer’s markets, community hunting, fishing, and
potlucks, and volunteer traditional ceremonies.
activities.

Naipapakita ang Developing technical service Hiring local technical


pagpapahalaga sa mga and repair packages specific personnel with the necessary
produkto ng sariling bayan o to each local market. skills to provide product
lalawigan. Offering customer support in support.
the local language. Training local staff to help
Establishing local spare parts maintain the product and
inventory hubs to reduce provide support.
delivery times. Utilizing local materials to
manufacture parts and
components for the product.

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