GREEN VALLEY COLLEGE FOUNDATION, INC.

Document Code:
Km.2, Bo.2, Gensan Drive., Koronadal City South Cotabato FM-DEA-033
ANSWER SHEET Issue No: 01 Revision No: 00
Effectivity Date: August 28, 2020
Page No: Page 1 of 1

ANSWER SHEET
Name: _Princess M. Gumban_____ Teacher: Mr. June Rey Tison
Course/Year: __BSBA-MM 1 MOD L Subject: Consumer Behavior (CB111)
Grading Period/Date: 1st Semester (Finals) Lesson No.: 6

Activity 3
1. Explain and discuss how classical conditioning works at advertising.

2. Explain and discuss how Operant conditioning works in sales promotion.

3. State at least 5 examples of misleading Advertisements you encounter or watch in any social
media platforms.

4. What is the three types of misattributions under the seven sins of memory? Explain each type.