Activity 1.

FIX ME
Direction: Arrange the scrambled letters to form a correct word
1. UPSIERSPL SUPPLIERS
2. NISSUBES BUSINESS
3. KERTAM MARKET
4. EDICRRSTO CREDITORS
5. SUTEMOSRC CUSTOMERS
6. UTSBETIUST SUBSTITUTE
7. ICEVERS SERVICE
8. PECITIONMTO COMPETITION
9. IMCLTEA CLIMATE
10. NTERTSAN ENTRANTS

Activity 2. COMPLETE ME
Direction: Complete the table below by supplying it with products that you consider
similar. Write the product and not the brand in their respective columns. Then describe
and differentiate its characteristics and uses.
Primary Substitute Product
No. Product ( Product name )
(Product name )
Example Butter - expensive price used Margarine – lesser price also used as
as bread spread. bread spread
1. Wooden Cabinet – high-priced, Plastic Cabinet – low-priced, also can be used
can be used to store things such as to store things such as shoes, clothes, etc.
clothes, shoes, etc.
2. Mattress – expensive price, it can Mat – lesser price, it also can be used as a bed.
be used as a bed.
3. Air Conditioner – expensive Electric Fan – lesser price, also used for
price, used for cooling and cooling and circulating air in a room.
circulating air in a room.
4. Electric Bike – more expensive, Regular Bike – less expensive, also can be
can be used for transportation and used for transportation and cycling.
cycling.
5. Stainless Steel Pan – more Non-Stick Pan – less expensive, it also can be
expensive, it can be used to cook used to cook foods.
foods.

Activity 3. WORD HUNT

 Direction: Think of words or terms related to the topic and find the words in the grid
horizontally, vertically, or diagonally. Write the words or terms on the space provided below.
V E N T U R E A B C D E F A B C D E F S
A B N P O H W Q G S D L O S J E T U E Q
B C T R P R O D U C T S R L R E H R B E
C V R E P G O Y T R E P T G S T V A C N
V H E N O V R F D A B C U D E I O G V T
H K B E R C T K R F G E N H C J R K H R
K I C I T H U L V D E O C E U A T U K E
I D V D U K N S J Y I R Z O Q E U Y I P
D G H G N O U A O F G T U X N X N D R
G L K L I P W L R E P U R E P O J O G E
L H Z H T S P K L I O N H L I O M E L N
H A X Q I M I L G C V R I V A L R Y H E
A D S J E T U R E A B B S T I T U H A U
S S U B S T I T U T E S J E T U R F J R
B U Y E R A B Q R S J E T U T U R E A B

Guide Questions:
1. SUBSTITUTE It means anything that takes the place or function of another.
2. SERVICE Are non-physical, intangible parts of our economy, as opposed to goods,
which we can touch or handle.
3. OPPORTUNITIES a set of circumstance that makes it possible to do something
4. EMPLOYEE a person employed for wages or salary, especially at non-executive
5. ECONOMY is the large set inter-related production, consumption and exchange
activities that aid in determining how scarce resources are allocated.
6. PRODUCTS can defined as anything that we can offer to a market for attention,
acquisition, use or consumption that could satisfy a need or want
7. VENTURE a business enterprise or speculation in which something is risked in the hope
of profit
8. RIVALRY is a state or situation in which people or groups are competing with each
other
9. ENTREPRENEUR a person who organize and operates a business
10. BUYER are the one that pays cash in exchange to your goods and service

Activity 4: Answer Me!

Direction: identify five business establishments of your choice. Each should have a different
nature of business (i.e. milk tea shop, salon, and school supplies store). Search the history and
background of the business establishments and determine how those businesses identify
customer needs.
Name of Business History and Nature of
Establishment Business
Serenitea is the first ever milk
1. Serenitea Cha Kitchen tea shop in the Philippines. It
Inc. was established in 2008 by
couples Peter Chen and Juliet
Herrera Chen. After their
graduation, the two thought of
starting a business which is a
tea shop. Before establishing
Serenitea's first shop, they went
to Taiwan to research the tea-
making process. December 19,
2008, is when Serenitea
launched its first branch in
Little Baguio, San Juan, Metro
Manila.
KFC is an American fast-food
2. Kentucky Fried restaurant chain headquartered
Chicken (KFC) in Louisville, Kentucky, that
specializes in fried chicken. It
was founded by Harland
Sanders in Corbin, Kentucky.
The first “Kentucky Fried
Chicken” franchise opened in
1952.
Faber-Castell was founded in
3. Faber-Castell 1761 and was founded by
Kasper Faber. It expanded
internationally and launched
new products under Kaspar
Faber's ambitious great-
grandson, Johann Lothar
Freiherr von Faber. It is
headquartered in Stein,
Germany.
How the Business Identifies
Customer Needs
They identify their customer's
needs by being innovative. Mr.
Chen, who handles product
development, uses his staff and
employees as an informal focus
group. He invites them to try
and taste every new flavor he
comes out with and takes note
of what they like and don't like.
They've continuously kept up
with the trends and maintained
their innovative spirit. Mrs.
Chen, on the other hand, is
always looking for ways to
draw in customers and finding
more choices when it comes to
milk tea.
They branch out and sell their
products according to the
geographical needs of the
customers. They've further
segmented their customers into
psychographic groups. This
way, they have been able to
determine the needs of various
groups and peoples, and
therefore provide them with
products that will satisfy them
and their needs.
One internal competence of
Faber Castell is its investments
in research and development,
which enables it to know needs
at any given time. The company
employed one of the finest mass
customization strategies, known
as collaborative customization,
which involved conducting
conversations with current and
potential customers and then
developing outputs that reflect
the needs of such customers.
Cosmetic customization was
another mass customization
strategy used, in which the
company produced a variety of
products to suit each market
segment.