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  • Sirona Q6

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    Annyaee Dey
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    Sirona Hygiene should adopt a house of brands strategy rather than a branded house strategy. A house of brands strategy allows Sirona Hygiene to own multiple brands under one parent company, providing flexibility to target different customer segments. This approach would help Sirona Hygiene leverage its existing brand equities while expanding into new categories more easily than a single branded house strategy.

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    Sirona Hygiene should adopt a house of brands strategy rather than a branded house strategy. A house of brands strategy allows Sirona Hygiene to own multiple brands under one parent company, providing flexibility to target different customer segments. This approach would help Sirona Hygiene leverage its existing brand equities while expanding into new categories more easily than a single branded house strategy.

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    8 views1 page

    Sirona Q6

    Uploaded by

    Annyaee Dey
    Sirona Hygiene should adopt a house of brands strategy rather than a branded house strategy. A house of brands strategy allows Sirona Hygiene to own multiple brands under one parent company, providing flexibility to target different customer segments. This approach would help Sirona Hygiene leverage its existing brand equities while expanding into new categories more easily than a single branded house strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    What branding strategies are possible for Sirona Hygiene.

    Should the company go for a House of


    brand or Branded house strategy. Justify your answer.

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