Introduction

Search engine technology, online advertising, cloud computing, computer software, quantum
computing, e-commerce, artificial intelligence, and consumer electronics are the main areas
of interest for Google LLC, an American multinational technology firm. Due to its market
domination, data collecting, and technological advantages in the field of artificial
intelligence, it has been called to as "the most powerful firm in the world" and one of the
most valuable brands in the world. Along with Microsoft, Amazon, Apple, Meta, and Apple,
its parent firm Alphabet is regarded as one of the Big Five American technological
corporations. On September 4, 1998, when Larry Page and Sergey Brin were pursuing their
PhDs at Stanford University in California, Google was created. Together, they possess
around 14% of its publicly traded shares and, through super-voting stock, 56% of its
shareholder voting power. In 2004, the business had its first public offering (IPO). Google
underwent a reorganisation in 2015 and became an Alphabet Inc. wholly owned subsidiary.
Google, Alphabet's main business, serves as a holding corporation for all of Alphabet's online
assets. On October 24, 2015, Sundar Pichai was named CEO of Google, succeeding Larry
Page, who was named CEO of Alphabet. Pichai was appointed CEO of Alphabet on
December 3, 2019, as well.
Since then, the business has expanded quickly to provide a wide range of services and
products in addition to Google Search, many of which command significant market share.
Several different use cases are addressed by these products, such as email (Gmail), navigation
(Waze & Maps), cloud computing (Cloud), web browsing (Chrome), video sharing
(YouTube), productivity (Workspace), operating systems (Android), cloud storage (Drive),
language translation (Translate), photo storage (Photos), video calling (Meet), smart home
(Nest), smartphones (Pixel), wearable technology (Pixel Watch & Fitbit), music streaming
( Gaming (Stadia), Glass, Google+, Reader, Play Music, Nexus, Hangouts, and Inbox by
Gmail are just a few of the discontinued Google products.
Performance management system of Google:
 Annual performance evaluation, which includes a midpoint; regular 1:1 sessions that
include various topics including career growth, coaching, personal difficulties, etc.
also include monthly performance check-ins.
 The Google Geist engagement survey, which measures essentially everything that
needs to be assessed and goes much beyond the usual engagement dimensions
 Annual Upward Feedback Survey, which is based on Google's Project Oxygen and is
a feedback review (similar to a 360-degree review) where only supervisors are
evaluated by their direct reports
 OKRs, or objectives and key-results, a variation of management-by-objectives that we
explain in this post; and meritocracy, which is the practise of paying individuals
unequally based on their perceived performance through bonuses, equity stock-option
grants, and prizes.