OBJECTIVES AND SUMMARY INTEGRATOR PROJECT

DOCENTE: Lyda Ceneth Pachón Lara

PROGRAMA: Procesos Industriales
Avencar (Productos de belleza
NOMBRE DEL PROYECTO:
automotriz)

INTEGRANTES: Dayan Sofía García Illo

Juan Carlos Prieto
Leydy Tatiana Ruiz Botia

1. Read and analyze the information

OBJECTIVES
GENERAL OBJECTIVE:
Establish a marketing strategy for the creation of a commercial venture on vehicle
beautification products, to position the brand and contribute to the environment by
reducing water consumption in vehicle washes.
Specific objectives
o Analyze market opportunities, based on studies of sites that promote
automotive beauty products.
o Define the marketing, sales, and financial strategies to follow to achieve the
success of the product.
o Obtain the technical characterization of the main product to be developed in
the venture.
SUMMARY
Nowadays, and mainly in the city of Bogota, there has been a notorious increase of
all types of vehicles that allow Bogotanos to move effectively to their different
destinations. However, this has also helped to develop a need in each of the
people who have in their possession any type of automobile, as they seek to
maintain the physical characteristics for which they initially bought their vehicles,
this pride leads to a greater use of these products, and seek to create new ones
that offer better results, taking care of the environment and with the quality
necessary for the consumer to be satisfied.
This growing need helps to redirect the existing market, looking for a product that
meets these characteristics so that it can serve all types of cars, and present the
facility to be used in different beauty establishments without discriminating their
different properties and thus be used both in public establishments dedicated to
this type of service, as in the homes of potential consumers.

Fill out the next structure to organize the ideas for your objectives.
Verb in infinitive object complement What for)
Your general objective: a marketing for the creation of to position the
strategy a commercial brand and
Establish venture on contribute to
vehicle the
beautification environment by
products, reducing water
 consumption in
vehicle
washes.
Specific objective 1: market based on studies of sites that
opportunities of sites promote
Analyze automotive
beauty
products.
the marketing follow to achieve the success of
Specific objective 2: sales and the product.
financial
Define strategies

Specific objective 3: the technical of the main for the

characterization product to be characterizatio
Obtain developed in the n of the
venture to lay the following
foundations products to be
developed.

Result: To satisfy the need of the people who don´t have an arm to improve
their quality life.
1. Write here the result of the objective:
The main results that were found through the study of the proposed objectives
were mainly in the scheme to perform the characterization of each of the products
that Avencar plans to market to have on the radar each of the needs proposed by
potential customers. In addition to this, a proper understanding was given to the
structure that will lead the marketing strategy that will be applied in the future.
Generating a long-term compliance goal, in order to reach the positioning and
recognition of the brand.

2. Fill out the next structure to organize the ideas for your summary.

General objective in past:

A marketing strategy was established for the creation of a commercial

venture on vehicle beautification products, to position the brand and
contribute to the environment by reducing water consumption in car
washes.

Survey results
According to the survey conducted and seeking a first segmentation of the
market, 30 responses were obtained, which allow us to know the needs of
target consumers, this survey presents a feasibility for the acquisition of
wholesale products, and that maintain the initial characteristics of the
product.

Three (3) specific objectives, always in past.

o Market strategies were analyzed based on studies of sites that

promote automotive beauty products.
o Found a way to start defining the marketing, sales, and financial
strategies to be followed. to achieve the success of the product.
 o The technical characterization of the main product developed in the
venture was obtained, laying the foundation for the characterization
of the following products to be developed.
Closing summary:
With each of the studies reviewed, it was concluded that for Avencar it
is important to specify a marketing strategy focused on locating the needs
of customers by location zones to identify each of the establishments that
use this type of products for marketing. According to the strategies
previously consulted, potential buyers are focused on car washes,
motorcycles, bicycles, servitecas and any type of vehicle, this strategy
would achieve in the future that the company has a growth through its
brand and a viable economic development.
In addition to having this future projection, Avencar managed to find an
advertising strategy that allows through physical communication to be
known as a brand and help the effective marketing of its products. This
public strategy is based on the creation of a flyer where buyers can find
basic information about the products offered so they can purchase them.

In the apart line write the clue words

o Car Wash
o Marketing
o Automobile
o Waxes
o Strategy
o advertising

3. Write here your paragraph using connectors as: first, second and
finally or as a first thing, next, then and finally, or first that all in
addition.
Firstly, it can be seen that the path taken for the research of the project has been
adequate to achieve Avencar's main objective. Secondly, it is understood that not
all the strategies that had been on the radar are adequate to guide this project,
since not all of them comply with the characteristics of the enterprise to be
strengthened or the product to be developed. As a final part, we begin to establish
the strategy so that within the next two years we can find the best way to apply the
different advertising methods already studied and thus detect the appropriate
marketing strategy to make Avencar known as a brand.