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Table 1: External Issues
Type Issue Impact Review Period Responsibility
1 Competition Unfair prices by competitors because of undercuts. Stunted growth for the 6 months Sales and marketing
Competition- price wars company
2 Regulatory Issues Too many regulatory bodies that require almost the Spending a lot of money on Annual & Admin Manager
same licenses to operate redundant licenses continuous
3 Statutory Issues Fluctuating statutory requirements with less or no Spending money out of Annual Admin Manager
notice budget &Continuous
4 Technological Technology is fast advancing so is the need to be Technology obsolescence Annual Technical Team escalated
Issues updated. to MD
Slow innovation
5 Market Marketing - unknown to a large share of the market Lack of growth Semiannual and Marketing
Dwindling , market due to cheap products Shrinkage of market Share, continuous
Counterfeit Loss of Business
6 Suppliers Local suppliers unable to keep up with quality and Shrinkage of market Share, Annually Procurement
demand Loss of Business
7 Social Culture and language barrier with suppliers Loss of Business Annually Procurement
8 Economic Price fluctuation of raw material Loss of Business Semi annually Supply Chain
Environment Foreign exchange fluctuations
9 Cyber security Impact of hardware and software Destruction of food safety Annual and IT
data continuous
10 Food Fraud Brand exposure Loss of business and Annual and Sales team Escalated to
reputation continuous GM
11 Food Defense and Effect of consumers Loss of business and Semi-annually & FSTL escalated to Security
intentional reputation continuous Head
contamination