R O Z U M I E N I E T E K S TÓ W P I S A NYC H

Dobieranie zdań do luk w tekście ▶▶ Strategie s. 221

1 Opisz ilustracje i odpowiedz na poniższe pytania.

1 Do you think you are influenced by advertising?
2 What types of adverts do you pay the most
attention to? What types do you find annoying?
2 Dopasuj początki zdań do ich zakończeń. Zapisz
odpowiedzi w zeszycie.
1 If something is effective, it …
2 When I try to persuade you to do something, I …
3 If you use a good technique, it means you …
4 When you try out a new product, you can …
5 You can promote a new product by …
6 If you have the latest model of a device, it …
a give you the reasons why it’s a good idea.
b is brand new and there is nothing newer.
c do something in the best possible way.
d giving interviews about it and giving away free
samples.
e does exactly what it’s designed to do.
f test it to find out if you like it or not. Advertising companies employ
TIP
many ways to persuade you to
Najpierw przeczytaj cały tekst, a następnie–usunięte
buy their products.
z niego zdania. Wróć do tekstu i przeczytaj zdania, które Here are some of their most effective methods.
znajdują się przed pierwszą luką i po niej. Ustal, który
fragment pasuje do tekstu pod względem logicznym
Families are a great target for advertising campaigns,
i gramatycznym. Postępuj tak samo z każdą następną
luką. Upewnij się, że zdanie, które pozostało, nie pasuje
but when they’re portrayed on TV, they’re unrealistic,
do żadnej luki. perfect stereotypes. 1 > < The children are clever,
funny and dressed in great clothes; the parents
are successful and relaxed with their wonderfully
3 TASK Przeczytaj tekst obok, z którego usunięto
behaved children. Not only that, but all the kids
sześć zdań. Wstaw zdania oznaczone literami
seem to get on well with each other! So why do
(A−G) w luki (1−6), tak aby powstał spójny
advertising companies do this? 2 > < They want
i logiczny tekst. Zapisz odpowiedzi w zeszycie.
us to think that if we buy these products, we can be
Jedno zdanie zostało podane dodatkowo i nie
just like them.
pasuje do żadnej luki.
Often the advertised products are those that
A It’s because these ideal families represent the types
bring the family together in some way, such
of people that those of us who are watching would
as a comfortable family car, or a great holiday.
like to be. 3 > < Sometimes, when advertising types of fun
B Most people forget the fact that these people are
family food, companies use the technique of not
being paid a fortune to promote the supermarket
chain, the line of clothing, or hair product they’re
praising so highly.
C Then they become really cool people that 4 Odpowiedzcie w parach na poniższe pytania.
everyone wants to know or be.
D They live in lovely, clean homes that are filled with
1 In your opinion, which of the advertising
all the latest styles of furniture, toys and gadgets.
methods are the most effective?
E The advertising companies spend a fortune on
2 What products are most often advertised
promoting the latest plasma TV screen.
with teenagers in mind?
F Or else they are advertising products by showing
caring parents giving their happy, polite children
a new healthy kind of yoghurt or a tasty new cheese.
G For example, they tell you that a sweet chocolate-
covered cereal can be part of a healthy diet, but they
don’t mention anything about the unhealthy part.

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Tworzenie przymiotników: przedrostki
o znaczeniu negatywnym
giving all the information. 4 > < This can give the
viewer the wrong idea, but doesn’t say anything
that’s untrue.
Another big target for advertising companies is
teenagers. Often young men and women are
portrayed as unhappy people with few friends until
that moment when they try out a new spot cream,
buy a body spray or wear the latest jeans or trainers.
5
> < Music is often a big part of these types of
adverts, using the latest popular songs to attract
young people’s attention, or simply playing a song
so often that it reminds you of the product every
time you hear it.
Using celebrities is another great method for adverts
directed at all ages. If your favourite sports star, film
star or singer is telling you that a product is the best,
it must be true – mustn’t it? 6 > < One last point:
have you ever noticed how much louder the adverts
are than the programme you were watching? It’s just
another way to attract your attention.
Zwroty z GET
5 Odszukaj w tekście zwrot get on. Co on oznacza?
Następnie dopasuj zwroty z ramki do ich definicji.
Zapisz odpowiedzi w zeszycie.
get on get rid of get tired of get over get it get out of
6 Przetłumacz fragmenty zdań w języku polskim
na język angielski i zapisz je w zeszycie
Wykorzystaj zwroty z ćw. 5.
1 I know you’ve explained how to use this phone
several times, > < (ale ja tego nie mogę
zrozumieć).
2 Don’t you think it’s time > < (żeby pozbyć się)
these old magazines? They’re all over the house.
3 You promised to help me with this, so don’t
think > < (że możesz się od tego wymigać) now!
4 Jon enjoyed that new video game for a few days,
but now he’s > < (znudził się nią) it.
5 Brothers and sisters > < (nie zawsze mają dobre
relacje) even though they’re actually fond of each
other.
6 I know you’re unhappy about losing the
competition, but > < (wkrótce poczujesz się
lepiej).
7 Za pomocą przedrostków z ramki utwórz formy
przymiotników o przeciwnym znaczeniu. Zapisz
odpowiedzi w zeszycie.
un- in- dis- il- im-
1 > < loyal
2 > < true
3 > < legal
4 > < possible
5 > < realistic
6 > < polite
7 > < competent
8 Uzupełnij zdania przymiotnikami z ćw. 7. Zapisz
odpowiedzi w zeszycie.
1 He wasn’t just a bit > < – he was positively rude!
2 After promising to keep my secret, it was > < of
you to talk to everyone about it.
3 Many people think that advertising junk food
during children’s programmes should be
made > < .
4 Many adverts show babies in an > < way. They’re
always smiling and laughing, but never crying.
5 It’s > < to watch TV for more than ten minutes
without seeing a lot of adverts.
6 What the adverts say about this product is > < .
It doesn’t help you lose weight at all.

1 become bored with > <

2 throw away or dispose of > <
3 understand something > <
4 avoid doing > <
5 recover from > <
6 have a good relationship > <

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