Yangon University of Economics

Department of Commerce
Master of Marketing Management
Second Batch, Third Quarter

Name: Mg Myat Thu

Roll No: MMMI - 017
Type of Location Merchandise Prices Atmosphere Promotion
Retailer and Services

Baydar Business Extensive Average to Good to Heavy use of

fashion district, width and above excellent displays;
Shop shopping depth of average extensive
center, or assortment; sales force;
isolated store average to use social
good quality media sales
Zulu store suburban Moderate Average to Average to ad and
shopping width but Low excellent catalog use,
strip, poor depth of social media
assortment; and personal
average to selling
good quality;
lower
continuity
Giordano suburban Extensive Average Average to ad and digital
shopping width and excellent sales;
strip, or depth of personal
Isolated Store assortment; selling
average to
good quality
Kain Nayi Out-of-the- Moderate Low Average ad Little; self-
Shop way site width but service
poor depth of
assortment;
average to
good quality;
lower
continuity
Y.H Market Neighborhood Extensive Competitive Slightly None: self-
width but below service
poor depth of average to
assortment; average
variable
quality; lower
continuity