ENG ED 19
Technology for Teaching and Learning 2
Jerlil-Mae R. Rayala
BSEd English 3A
A Semi–detailed Lesson Plan in English for Grade 7
I – Objectives:
Within the discussion, the students are expected to:
a. Decide if the given jumbled words are elements and features of print, radio, and
TV ads and campaigns through participating on the game activity;
b. Show cooperation and teamwork through participating in the group activities;
c. Create different outputs about print, radio, and TV ads and campaigns.
II – Subject Matter:
Topic: Identify elements and features of print, radio, and TV ads and campaigns.
Reference: Module in English for Grade 7, quarter 4
Materials: Laptop, speaker, overhead projector, pictures, and visual aids.
III – Procedure:
Preliminary activities
A1. Greetings
A2. Arranging of chairs
A3. Checking of the attendance
A4. Review of the past lesson (The teacher will call student/s to recap the past lesson.)
Motivation
(The teacher will present different pictures and allow the students to give their
interpretation of the pictures based on the questions that the teacher will be asking.)
1. What is your observation of the first picture?
2. What does the second picture represent?
3. What comes into your mind when you see the third picture?
C. Presentation/Discussion
The teacher will discuss the elements and features of print, radio and TV ads and
campaigns with the students and provide examples.
D. Acknowledgement of Ideas
The teacher will ask students some simple questions about the new topic that have
been discussed. The teacher will acknowledge all the ideas of the students and will
allow them to expound it based on their understanding and prior knowledge of the topic.
1. What comes on your mind when you heard the terms, print, radio, and TV ads and
campaigns?
2. Have you seen print, listen to radio, and watch TV ads and campaigns before?
Where and when?
3. What are the functions of print, radio and TV ads and campaigns.
4. What do you think is the differences of print, radio, and TV ads and campaigns?
5. What benefit can you get from print, radio, and TV ads and campaigns?
E. Activity
The students will be grouped into three and they will be given jumbled written words;
they will arrange it and decide if the given words are elements and features of print,
radio, and TV ads and campaigns.
F. Analysis (The teacher will present pictures and ask if the picture is an example of
print, radio presentation or TV ads and campaign.)
1. This picture is an example of?
2. Is this an example of a radio presentation?
3. Is this an example of TV ads and campaigns?
G. Abstraction (The teacher will give or ask students to give the summary of the
discussion.)
1. When we say print, it has the elements namely:
2. Talking about radio, it has different elements namely:
3. Considering TV ads and campaigns, it has a lot of elements namely:
H. Application (The students will be grouped into four and let them think the, product
and create print, radio presentation, TV ads and campaign to be presented in the class.)
• The first group will create a print about their chosen product.
• The second group will create a short radio presentation about their chosen product.
• The third group will create their own ad about their chosen product.
• The fourth group will create a campaign material about their chosen candidate for the
2016 elections.
IV – Evaluation:
Directions: Write the following elements and features if it belongs to print, radio and TV
ads and campaign.
1. Action motivator _____________________
2. Music ___________________________
3. Sound effects ___________________
4. Contact __________________
5. The desire hook _________________
6. Copy element ____________________
7. Layout element ___________________
8. Color Vs black and white ________________
9. Graphic element____________________
10. Human voice ______________________
11. Attention grabbing __________________
12. Trust development __________________
V – Assignment:
Directions: In a 1 whole sheet of paper, describe the most appealing TV ad campaign
that you have watched in your television. Point out the elements used in the campaign
ads.
