Professional Documents
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SCAMPER DESCRIPTION
SUBSTITUTE Strawberry Filling
PUT TO OTHER USE Change in color, shape, and flavor where the goal is it can be eaten by anyone with
varying taste and anytime even in particular events
ELIMINATE Removing the shape and letters spelling out “SMARTIES” for it is not attractable
marketing other than for a specific age group and eliminating an additional ounce of
sugar made from those letters.
REVERSE/REARRANGE Have different packaging for different events & amount such as jars and resealable
packaging .