The first key takeaways from the video is history of Starbucks because of

Gordon Bowker, Jerry Baldwin, and Zev Siegel who are became friends during their
college years the first idea of their business is selling coffee beans. The reason why
it’s became espresso-based drinks when they hire a Marketing Director who made
the first Latte. One of the reason why Starbucks are successful it’s because of
Leadership, the leader who are committed to help the business grow.

Second, how Starbucks putting people and values first in business and it shows
how they prioritizing their employees as well as their customer is a big factor of their
success. In my experience being an employee, I really love how the owner or higher
position shows care to us employees. It is so rare in the business that kind of treatment.
Starbucks provide its employees education program through tuition reimbursement
program. The Starbucks call their employees partners because they are all partners in
shared success. They make sure everything they do is through the lens of humanity
from their commitment to the highest-quality coffee in the world, to the way they engage
with their customers and communities to do business responsibly.

Lastly, is their uniqueness in the ambiance of their stores, And by offering a

pleasurable and relaxing customer experience, Starbucks has been successful in
focusing the customers’ attention on the quality of the experience, the enjoyable
memories that can be woven together in its stores and not on the pricing of its products.
They experiment and innovate some products like bread to compliment with the coffee
drinks.