UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

EVALUATION – MARKETING PROMOTION

Student Name: Cameron Harper

Student Number: 10679235

** PROBLEM: Something unexpected that caused difficulties during the project.

PART ONE: AUDIO ELEMENTS

I received feedback such as a rating out of 5 and what I could do to

Explain how your research helped improve on the song choice for the demo video. I ended up picking a
you to develop ideas for the different song of the same genre in order to try and further increase the
sound track to your video? average rating.

I used the cutting tool to put the sound track into sections and modify the
Describe at least 2 audio pitch and volume of each section, to replicate effects such as a fading kind
techniques you used during the of effect. I also used crossfade to transition audio tracks cleanly to overall
production of your promotion? improve the audio throughout the video.

The only problem I really faced was deciding on a song for the video. I
Describe an audio problem you had to take into account that if I was aiming to improve the average rating
faced during the creation of this by changing the song, there will be a risk of the rating being a lot worse.
promotional video?

Did your audience feedback There was both positive and negative pieces of feedback such as
discuss any issues or positives recommendations to increase the bass, or fasten the pace of the song.
with audio quality?

Provide an example, if you can not

please explain why.
Based on all of the above answers Matching music with video pace.
name one skill you need to
develop with this area?
(Sound editing)
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

PART TWO: VIDEO ELEMENTS

Explain how your research helped The most common feedback was removal of still images as I could also
you to develop ideas for the agree that they ruined the presentation of the video.
visual elements for your video?

Describe at least 2 video Advanced video transitions, such as the zoom where I zoomed into the
techniques you used during the computer screen instead of just the centre of the video. Also, I used blur
production of your promotion? transitions for an overall cleaner edit.

Describe a video problem you Transition choice, a lot of them at the beginning were pretty cheesy and I
faced during the creation of this ended up having to change most of them.
promotional video?

I received positive feedback on my transitions. This made me realize that

Did your audience feedback if I were to get rid of still images and include just video clips with clean
discuss any issues or positives transitions, my video will improve massively.
with video quality?

Provide an example, if you can

not please explain why.

Based on all of the above answers Choice of content.

name one skill you need to
develop with this area?
(Video editing)

PART THREE: SITE DESIGN / SOCIAL MEDIA

Explain how your research helped It helped me pinpoint exactly what content I needed for the website by
you to develop ideas for your following examples set by companies and their web team.
website / social media mock ups?

I used plenty of organisation and critical thinking techniques with mind

Describe at least 2 techniques you map creation and excessive planning. I also managed to perform a great
used during the production of deal of presentation skills when introducing subjects and topics in my
website / social media mock ups? website.

Probably giving detailed analysis on social media examples and what

Describe a problem you faced made them stand out. I remember having to do them over and over again
during the creation of the website because I struggled to give enough information.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

/ social media mock ups?

Did your audience feedback As I mentioned before I got quite a lot of feedback on giving more detail
discuss any issues or positives and a better layout for my research and examples. Additionally, I could do
with quality of your final with making the website tabs and pages more visually appealing for an
products? audience.

Provide an example, if you can

not please explain why.

Based on all of the above answers Better website layout and giving better visual looks for web pages.
name one skill you need to
develop with this area?
(Web design)

Any other reflections about the Overall, it was fairly easy to spot what I need to improve on and this was
project as whole? definitely a struggle to complete and kept me on edge whether I would
complete it all in time or not.