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On The Track® Mobile Food Company is a Los Angeles based restaurant business that makes use of
food truck to sell various menu of foods; basically lunch meals to different category of clients on the
go. It is a company that is owned and operated by Mrs. Shavonne who happens to be the Chief
Operating Officer.
The aim of setting up On The Track® Mobile Food Company is to take our various types of meals
and soft drinks (chapman, punch, non – alcoholic wines, smoothies, and fresh fruit juice et al) to
wherever we can find our target market. It could be on the beach, it could be at a picnic ground, it
could be on a carnival ground, sports complex, as well as a religious crusade ground. All that we are
concerned about is to provide good quality food at a cheaper price to our highly esteemed
customers.
Our intention is to build a mobile truck food business brand, which will help event organizers worry
less on how to provide a cafeteria where participants at their event can get lunch. We intend
working with managers of public facilities and event planners throughout the State of California.
Despite the fact that we will be based in Inglewood – Los Angeles, areas where we cover won’t be
restricted to this city; we will definitely cover the whole of California and even some neighboring
We will offer our customers the opportunity to either purchase our neatly packed foods or give us
their orders and we will prepare it whilst they wait. We have perfected our plans not to allow our
clients wait longer than necessary when they place their special orders.
Although we are a mobile truck food business company, we have our physical office facility ( that
accommodates our administrative unit, kitchen and store room ) in Inglewood – Los Angeles. It is a place
where people can come in to make enquiries about our business and also a place where we are able
The point that we intend selling our franchise to interested entrepreneurs, who may want to
replicate our business success in other States and Cities in the US and Canada and also the fact that
we are building a brand with the intention to offer trainings and consultancy services to clients
based on demand, makes it mandatory for us to secure and maintain a visible office facility and
official website.
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Success Bench Mark
Although we intend starting with just one mobile food truck in Los Angeles, but our ultimate goal is
to grow the business to a level where we have fleets (a minimum of a hundred) of mobile food
trucks scattered all around United States of America and Canada within 10 years of launching the
business.
We also intend to train a minimum of 100 entrepreneurs on mobile food truck business annually.
Furthermore, we want to see that we create systems and processes so that our food truck business
The mobile food truck business might not be too ideal an environment to prepare and sell high end
and expensive delicacies like; intercontinental meals et al. However, we at On The Track® Mobile
Food Company is set to go all the way to ensure that we meet the basic needs of our esteemed
customers.
As much as lies within our power, we will offer a variety of menus ranging from snacks, to real
meals, and also assorted non – alcoholic drinks and wine. Here is a sneak peep at what we plan to
offer;
We sell snacks
We sell assorted drinks (Soft Drinks, Wines, smoothie, and punch, Fruit Juice, Chapman and
We Sell franchise
To become the leading brand in mobile food truck business in Los Angeles and the whole of United
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We are in the mobile food truck industry with the aim of building a brand that can meet the needs
(foods, snacks and drinks) of our esteemed clients in places where they can hardly access standard
cafeterias. And also to offer entrepreneurs the opportunity and training needed to successfully
lunch their own mobile food truck business in other cities in the US and Canada
Most people who go into the mobile truck food business usually choose the business over the
conventional restaurant business, simply because it is perhaps less expensive to manage especially
On the average, mobile food companies usually have 4 or 5 employees under their payroll. Because
of the type of mobile food business brand that we intend building, we have been able to make
Chef / Caterer
Assistant Caterer
Sales Girl
Cashiers
Driver
Office Administrator
Creating, communicating, and implementing the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
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Responsible for signing checks and documents on behalf of the company
Makes sure that the meals being whipped up tastes really good
Runs errand for the chef / cook and every member of the workforce
Ensures that the kitchen area of the truck is clean and hygienic at all times
Responsible for washing cooking pots, utensil and dishes when necessary
Responsible for moving packed foods from the kitchen to the cubicle / point of sale
Ensures that various types of drinks are present in the fridge per time (get them replaced as
Sales Girl:
Keeps proper records of daily sales and then reconcile with the cashier
Responsible for manning the fridge and every stuffs that are up for sale
Cashier:
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Receives payments on behalf of the company (POS, cash, mobile money et al)
Driver:
Responsible for driving the truck to sales venues and back to base
Ensures that maintenance schedules for the truck are strictly followed
Responsible for renewing the vehicle license, insurance and any other documentation for
Office Administrator:
Responsible for managing the daily activities of the back end office
Interfaces with vendors and third party suppliers ( drink suppliers, raw food suppliers and
Interfaces with our bankers (lodgment of cash, checks and bank drafts et al)
This study source was downloaded by 100000860379126 from CourseHero.com on 01-21-2023 21:05:47 GMT -06:00
https://www.coursehero.com/file/68869305/A-Sample-Food-Truck-Business-Plan-Executive-Summarydocx/
This study source was downloaded by 100000860379126 from CourseHero.com on 01-21-2023 21:05:47 GMT -06:00
https://www.coursehero.com/file/68869305/A-Sample-Food-Truck-Business-Plan-Executive-Summarydocx/
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