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Tutorial3 v4
Tutorial3 v4
YEAR 3
TUTORIAL 3
Group Activity
1. Use PEST (political, economical, social, technological) framework to analyse the current state of
digital economy development within the industry your group have chosen for the group
assignment.
2. Using SWOT analysis (strength, weaknesses, opportunity and threats), evaluate the competitive
position of the company chosen for the group assignment.
Note: If the group have not decided on a topic for their group assignment yet, the group can
conduct a PEST and SWOT analysis on UTAR or any other company of choice for this tutorial
discussion.