Chapter 2:

Understanding Users
Human Computer Interaction
What is Cognition?
https://youtu.be/ktgnhetc8gQ (Video 1)
Describe how cognition has been applied to
interaction design
https://youtu.be/RLSuwKvMO4c (Video 2)
•Theories of cognition
–Mental models, theory of action
–Information processing
–External cognition, distributed cognition
Overview
● Why do we need to understand users? (video)
● What goes on in the mind of user?
● Core Cognitive Aspects
● Design implications for attention
● An example of over-use of graphics
● Perception and recognition
● Design implications
● Memory
● Processing in memory
● Context is important
● Recognition versus recall
● The problem with the classic ‘7+2’
● What some designers get up to…
● Why?
● Personal information management
● Design implications #2
● Mental models
● Heating up a room or oven that is thermostat-controlled
● Everyday reasoning and mental models
● How did you fare?
● Norman’s (1986) Theory of action
● How realistic?
● The gulfs
● An example: reading breaking news on the web
● Information processing
● Model Human processor (Card et al, 1983)
● External cognition
● Externalizing to reduce memory load
● How it differs from information processing
● What’s involved
● Lesson Summary
● Links
VIDEO IN WHY DO WE NEED TO UNDERSTAND
https://youtu.be/fC-Qz_N_xgk (Video 3)
VIDEO IN PERCEPTION & RECOGNITION
https://youtu.be/unWnZvXJH2o (Video 4)
Design Implication
VIDEO IN MEMORY
https://youtu.be/fNiu9mGy474 (Video 5)
VIDEO IN RECOGNITION
https://youtu.be/6glQPp6q4Jc (Video 6)
Personal Information Management
Mental Models
VIDEO IN MENTAL MODELS
https://youtu.be/nAgXISssAws (Video 7)
VIDEO IN NORMAN
https://youtu.be/WPYDcNGncck (Video 8)
VIDEO IN INFORMATION PROCESSING
https://youtu.be/7cOZFV9zcgQ (Video 9)
VIDEO IN MODEL HUMAN PROCESSOR
https://youtu.be/bEt0TWKzHdM (Video 10)
 LINKS FOR OTHER POWERPOINT

Human.ppt
Affective Aspect.pptx
Data Gathering.ppt