LINEAR MODELS

One way process of communication

BERLO'S SMCR MODEL

SMCR stands for

Souce-Message-Channel-Receiver

Very basic because it has a

simple key concept

This is very essential for the

reason that this is the way to
listen and gain more
information from our teachers

SHANNON-WEAVER'S MODEL

This model was first published in

1948

The sender encodes the

message and sends it to the
receiver through a technological
channel like a telephone

During this messaging process

the messages may distract or
affected by physical noise like
horn sounds, the bark of dogs
and other crowd noise

LASWELL'S MODEL

This model describes who is

saying something, which
channel is used to convey the
messages, who the message is
aimed at and what effect the
message

I believe this is the one of the

most influential communication
models