WILBUR SCHRAMM'S MODEL (1955)

CLAUDE SHANNON AND WARREN Schramm is considered as the Father of

WEAVER'S MODEL (1948)
Shannon and Weaver introduced the
concept of noise. This is often called the
Telephone Model because it is based on
the experience of having the message
interfered or hindered by a "noise" from
the telephone switchboard back in the
1940s. Therefore, the message sent by
the sender is not necessarily the message
received by the receiver or the listener.
Mass Communication. With his model of
communication, communication
breakdown is explained. He also affirms
that there should have the same field of
experience between the speaker and the
listener. Field of experience is everything
that makes a person unique- everything
that he/she has everlearned, watched,
seen, heard, read, an studied. Field of
experince are the things that influences
the understanding and interpretationof
message like culture, social background,
beliefs, experiences, values, and rules.

ARISTOTLE'S MODEL (5BC)

This is the oldest model of communcation.
According to this model, the receiver plays
the key role to whether or not the
communication takes place. It is only a
one-way process because there is no
concept of feedback. Although this model
is mainly focused or centered on the
speaker and the message, the setting is
more important where the listener is
EUGENE WHITE'S MODEL (1960)
According to Eugene White in his
definition of the model of communication,
it is a repetitive cycle. His 1960 model is a
cyclical process composed of eight
MODELS OF stages. These stage are thinking,
symbolizing, expressing, transmitting,
COMMUNICATION receiving, decoding, feedbacking, and
monitoring. This model suggests that