Teori Disonansi Kognitif

Teori Konsistensi

•
•
•

1
• •

•
•

•
•

2
• •

• •

•
•

3
 Buanglah
• sampah pada
Buang sampah tempatnya
harus pada
tempatnya Aku selalu buang
sampah di
tempatnya

Unpleasant
• tension state ATAU

Tidak ada
Ingin buang tempat untuk
sampah tapi tidak buang sampah
ada tempatnya
Aku buang saja
sampahnya, asal
tidak mengotori

RECIPROCAL CAUSATION
THE ENVIRONMET INFLUENCES BEHAVIOR. BANDURA
• (1989) HAS PROPOSED THAT, IN A RECIPROCAL FASHION,
BEHAVIOR CAN ALSO INFLUENCE BOTH THE ENVIRONMENT
•
AND THE PERSON. (PERSON, BEHAVIOR, ENVIRONMENT)

4
 COGNITIVE FACTORS
INFLUENCE ON THOUGHTS
AND ACTIONS •

BEHAVIOR
LESS MOTIVATED, PRESSURE
OF LESS POWER, INFLUENCE
ON THOUGHTS AND
ACTIONS

ENVIRONMENTAL
FACTORS
CULTURE AND STRATEGIES,
COMMUNICATION
POLICIES

• •

•
•

5
•
• •
•

PESAN/INFORMASI

•
ANCHOR EGO INVOLVEMENT
•

•
LATITUDE OF LATITUDE OF NON- LATITUDE OF
• ACCEPTANCE COMMITMENT REJECTION

ASSIMILATION CONTRAST

6
 •
ATTITUDE CHANGE

LATITUDE OF DISCREPANCY LATITUDE OF

ACCEPTANCE REJECTION