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    1. The document discusses digital marketing strategies for Adorable Projects, an online store that sells handmade products. 2. It identifies the target audiences as women aged 15-30 who are students, employees. It also analyzes competitors and discusses developing marketing campaigns on Facebook and Instagram. 3. The document creates a customer persona and outlines priorities such as building reliability and empathy to address customers' pain points regarding product quality and support issues.

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    1. The document discusses digital marketing strategies for Adorable Projects, an online store that sells handmade products. 2. It identifies the target audiences as women aged 15-30 who are students, employees. It also analyzes competitors and discusses developing marketing campaigns on Facebook and Instagram. 3. The document creates a customer persona and outlines priorities such as building reliability and empathy to address customers' pain points regarding product quality and support issues.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views38 pages

    Digital Marketing - Larasati Tauhidia PDF

    Uploaded by

    ANASTASIUS BANDI
    1. The document discusses digital marketing strategies for Adorable Projects, an online store that sells handmade products. 2. It identifies the target audiences as women aged 15-30 who are students, employees. It also analyzes competitors and discusses developing marketing campaigns on Facebook and Instagram. 3. The document creates a customer persona and outlines priorities such as building reliability and empathy to address customers' pain points regarding product quality and support issues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 38

    Dosen Pengampu: Dr. Wenny Pebrianti, S.E., M.

    Sc

    DIGITAL MARKETING
    PROFILE TARGET AUDIENCE PRODUCT KNOWLEDGE
    COMPETITOR ANALYSIS CUSTOMER PERSONA USP
    MARKETING CAMPAIGN

    LARASATI TAUHIDIA - B2041212039


    01
    PROFILE
    FOUNDER

    Fajar Nugraha & Ira Hanira

    

    


     
    02
    PRODUCT KNOWLEDGE

       


        

    HANDMADE
    MADE TO ORDER
    AFFORDABLE

     
    
       
    03
    UNIQUE SELLING PRODUCT

    ­ 
             ˆ ‰„Š 
             ­ ‹  
       …

    €     Œ 


    ‚ƒ„   
    ‚ … ­        
            
    †      „  …     
    „…     

    †   ƒ    ‡   


    
    04
    TARGET AUDIENCES

    Wanita, 15-30 tahun


    Pelajar, Mahasiswa, Karyawan
    Adorable Projects Happy Go Lucky Rubylicious COTTONINK
    http://adorableproject.store/
    05
    COMPETITOR ANALYSIS
    Top Organic
    Search Terms

    Gender
    Distribution

    Age
    Distribution
    Audience Interests
    Audience Interests
    OVERVIEW

    adorable.store - hglhouse.com - myrubylicious.com - cottonink.co.id

    JUN - AUG 2022


    Total Visits Device Distributions

    Engagement

    JUN - AUG 2022


    Organic Search Overview

    Search Traffic

    JUN - AUG 2022


    FACEBOOK COMPARISON
    INSTAGRAM COMPARISON
    05
    Customer Persona

    DEMOGRAFIS
    Gender Wanita Wanita Wanita Wanita

    Usia 15-35 thn 15-35 thn 15-35 thn 18-34 thn

    Status Belum & Sudah Belum & Sudah Belum & Sudah Belum & Sudah
    Menikah Menikah Menikah Menikah

    Pekerjaan Pelajar, Mahasiswa Pelajar, Mahasiswa Pelajar, Mahasiswa Pelajar, Mahasiswa


    Karyawan Karyawan Karyawan Karyawan

    PSIKOGRAFIS
    Kelas Sosial Menengah Menengah Keatas Menengah Menengah Keatas

    Inovator, Experiences,
    Lifestyle Achievers, Experiences Experiences, Strivers Achievers Believers
    Seminar Nasional Bisnis Seri 7
    @snb.untan
    10 Sept - 24 Sept 2022
    REACH

    VISITS
    AUDIENCE

    Current
    Audience

    Potential
    Audience
    TOP-PERFORMING ORGANIC POSTS
    COMPETITOR ANALYSIS
    COMPETITOR ANALYSIS
    Marketing Campaign
    1 2 3

    4 5 6

    7 8 9
    1
    Audiences

    Remaja hingga dewasa

    Tidak ada spesifikasi gender

    Pelanggan bisa merupakan pelajar atau pekerja

    Individu yang cenderung membeli sandwich


    untuk rasa dan manfaat kesehatannya
    2
    Pain Problem

    TANGIBLE RESPONSIVE EMPHATY


        
     
     
         
     
             
      
    RELIABILITY ASSURANCE 
    
      
        
       
            
          
           
      
    3
    Creative Idea

             


    1
    Audiences

     ­€‚ƒ€ 
       
     „ 

    „     


    
     
        
     

    …†‡
    2
    Pain Problem

    TANGIBLE RELIABILITY EMPHATY


     ­€‚ƒ       
     „     
        „   
     €    ˆ 
         
    RESPONSIVE ASSURANCE  
        ‰
     ­€‚ƒ
        
      „ 
          
     
      
       
          
      „    
       
        
    
     
       
    3
    Creative Idea

    “enakan
    Capek nunggu antrean,
    nunggu anteran.
    ”
             

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