FIRST VALIDATING ASSESSMENT

PRINCIPLES OF MARKETING
ABM & STEM 11
A.Y. 2022-2023
Name________________________________________________________Date____________________________________
Section:______________________________________________________Score:___________________________________
I. TRUE OR FALSE. (1 point each – 30 points). If the relationship is correct, write “A”, otherwise, write “B”. Write your
answer before the number.

1. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
2. The economy has a direct impact on the way marketers push their products to consumers. Understanding the link
between the economy and marketing can help business owners allocate their marketing resources and respond
to changes in the economic climate.
3. Law of Diminishing Returns explains how resources can be allocated to maximize return on investment. Over time, you
may find that the cost of marketing or advertising a certain product meets or exceeds the amount of money you are
generating from selling that product. This can happen when a competitor enters the field, when consumer tastes
change or when your price point is too low or too high.
4. Customers may be tempted to buy from the competitor if you don't respond to these economic changes. To keep
competitive, you have to increase your marketing exposure and even rethink your target market.
5. Marketing is a branch within management concerned specifically with meeting consumer demands, in addition it
relates directly to consumers, while management does not involve customer interaction.
6. Dr. Philip Kotler views that “a social and managerial process whereby individuals and groups obtain what they need and
want through creating and exchanging products and value with others.”
7. According to Kotler and Keller (2006), marketing is all about meeting the needs profitably.
8. In a broader scale marketing is all about changing behavior through communications in order to achieve objectives.
9. In marketing “product” does not just refer to tangible products but also applies to anything that is marketed – it can be
goods, service, a place, or even a person.
10. Marketing must be Customer Oriented.
11. Marketing must be Coordinated Activities
12. Marketing must be able to achieve the Performance Target Goals and Objectives
13. Information utility can be used to improve various aspects of business operations, including customer service, decision-
making, and efficiency.
14. Possession utility is the use or perceived value a consumer gets from owning and being able to use a product or service
in a timely manner.
15. Time utility is a type of utility occurs when a company provides goods and services when consumers demand or need
them.
16. Form utility is the value a consumer derives from products or services in a way they actually need.
17. Place utility involves making products or services available in locations that allow consumers to easily access them.
18. “Capturing Marketing Insights” is one of factors affecting the development of marketing concepts.
19. “Effective Financial Management System” is one of factors affecting the development of marketing concepts.
20. “The value of Human Resources” is one of factors affecting the development of marketing concepts.
21. “The production process” is one of factors affecting the development of marketing concepts.
22. “The presence of competitors” is NOT one of factors affecting the development of marketing concepts.
23. Traditional marketing is a marketing strategy a company uses to determine if it can produce a viable product consumer
want or need, whether the company can produce enough products to fill the need, and the marketing method by which
the need can be filled.
24. Contemporary Marketing refers to marketing strategies that are consumer focused. It also offers products and services
based on what the target market desires rather than what the company wants them to have, thereby, offering greater
support for their customers and becoming able to take advantage of more advanced marketing funnels to track
progress.
25. Referral marketing is a type of marketing where an individual or customer pleased with the results gotten from a
product refers the product to another person.
26. Pay per Click advertising is an advertising presented on search engine result pages or web pages where the advertiser is
only charged based on the number of times someone clicks on the ads to go to the advertiser's targeted website.
27. Affiliate marketing is a prominent type of internet marketing where a third party promotes a product and earns
commission, or a piece of the profit gotten from every sale made through that referral.
28. Green marketing refers to the process of selling products and/or services based on their environmental benefits.
 29. In a generalized marketing system, there are two major areas of focus: the market and the system.
30. The order of Abraham Maslow’s Hierarchy of Needs are as follows: Safety, Esteem, Social, Self-Actualization,
Physiological.

II. Matching type. (2 point each – 20 points). Identify the highest level of Maslow's hierarchy described by the
following situations. Choose your answer below and write on the space provided.

A. Physical B. Love C. Safety D. Esteem E. Self-Actualization

1. The castaways decided to move their camp to a neighboring island where there were wild goats for fresh milk and
cheese and an abundance of fruit and vegetables.
2. Carlota blushed happily when she opened the gift box of chocolates
3. The colonists cured hams and meats in smokehouses. Salt was also widely used to preserve meats and fish. Fruits and
vegetables could be stored for long periods in root cellars and spring houses.
4. Tamina thought it was very funny to give a dead, naked chicken a bath, but she did it thoroughly as she daydreamed
about the potential for Salmonella Shampoo
5. Akisha planned to serve caviar and lobster on the night she invited her new boss to dinner
6. Cindy had the responsibility for packing the family lunches. It was a creative challenge to include the five food groups
and yet provide some variety.
7. They stood facing one another in a seemingly hostile pose. Their hands moved rapidly together toward the knife. In a
flash the deed was done, and they pushed pieces of wedding cake into each other's faces.
8. Michael served his favorite bean soup and oat bran bread to prospective clients.
9. David noticed that the grocery shopping was taking much longer than expected, but he thought it was important to
check for salt, sugar, and fat in the processed foods that he needed to buy
10. Andre's neighbors welcomed him warmly to the neighborhood. His gourmet dinner featuring sushi, made a good
impression

PREPARED BY: CHECKED BY:

MR. AERHON JOHN A. BALAS MS. ALLIAH DENIELLE P. UNTALASCO
Subject Teacher SHS Academic Coordinator

NOTED BY:
MRS. REMEDIOS E. SABADO
Principal

SHS: Your Bright Future Starts Here!

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MISSION
SACRED HEART SCHOOL is a community of CORE VALUES
Grounded in the persons of Jesus and Mary
competent educators, receptive learners, Service
and in communion with the Diocese of San Fernando of La Union,
responsive disciples, and living witnesses Humility
we commit to be agents of the New Evangelization through
of Jesus through Mary. Solidarity
Innovative Catholic Education and Transformative Spiritual
Formation towards Integrative Community Involvement.