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    itsmepalen
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    The document discusses strategies for understanding customer lifetime value (CLV) through data analysis. It provides examples of using customer data like purchase history, demographics, and channels to develop customer personas and optimize marketing. Specific metrics mentioned include recency, frequency, and monetary value to understand individual customer profitability over time. The goal is to use CLV insights to improve customer retention and generate repeated, profitable purchases.

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    The document discusses strategies for understanding customer lifetime value (CLV) through data analysis. It provides examples of using customer data like purchase history, demographics, and channels to develop customer personas and optimize marketing. Specific metrics mentioned include recency, frequency, and monetary value to understand individual customer profitability over time. The goal is to use CLV insights to improve customer retention and generate repeated, profitable purchases.

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    © All Rights Reserved
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    48 views3 pages

    Steve Instruction

    Uploaded by

    itsmepalen
    The document discusses strategies for understanding customer lifetime value (CLV) through data analysis. It provides examples of using customer data like purchase history, demographics, and channels to develop customer personas and optimize marketing. Specific metrics mentioned include recency, frequency, and monetary value to understand individual customer profitability over time. The goal is to use CLV insights to improve customer retention and generate repeated, profitable purchases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Steve - CLV as culture

    - Facebook or google - logo (scratch)

    - The needs of that addressable market -


    - Attracting them - video orang lari kedalam store buru2 (tulis aja di youtube black friday
    stores rushing)
    - Marketing department (foto marketing team)
    - Finance department (foto team finance)
    - Merchandising (foto merchandiser)
    - Product development (foto product development team)

    Steve Customer Data Set


    - Order happened -> video click add to cart button
    - Who was that customer -> foto customer
    - Shopify (logo shopify)
    Skip sampe akhir2
    - What product type they bough - pop up foto sepatu, kopi, mobil, ipad
    - What channel - tiktok, amazon, instagram, menshealth magazine logo
    - What campaign - https://www.youtube.com/watch?v=DWsUrMfDaG4 cari yg ada muka
    org terkenal (lebron)

    Customer persona
    - Personas - foto personas
    - Gut feel thing - video orang pnya instinct
    - Data - video data

    GA4
    - Muscle memory - video hawkeye gituin panah kena semua (kalo gasalah ada di avenger
    pertama) dia ga liat musuh nya sama sekali
    - Interview- video lagi di interview kerja
    - Ga4 - logo google analytics 4 (scratch- mau nutupin subtitlenya)
    - If i get on a call with you - video orang telp
    - Screen sharing ga4 - photo ga4 dashboard

    Optimized ad account
    - Conversions - photo orang beli sesuatu
    - Your wasting money - video duit dibuang
    - Difficult to manage - orang pusing kerjaan (video)

    Promotion Emphasis
    - Promotion: video orang di jalanan lagi promosi
    - What tools they have: video orang lagi presentasi
    - Paid media - video advertising
    - Branding alone - aime leon dore video beda tp

    RFM Method
    - Shopping - video lagi super market
    - Beverage brand - popup minuman - half day drink, mogu mogu, prime drink, gatorade,
    coca cola (botol semua)
    - Clothing brand- aime leon dore, supreme, louis vuitton, hermes, Zara
    - Email - logo email
    - Sort of go away - video orang pindahan
    - Recently did the customer purchase - orang lagi beli sesuatu
    - Monart value - how much did they spend - video duit dikasih

    UGC vs Ads
    - We’re still seeing UGC: video dulu yg influencer di american eagle campaign
    - Ads that are more polished: video commercial nike
    - Unresponsive: video orang nolak (kyk blg gamau)

    CLV Calculation:
    - 2 years of data (video data)
    - You’re going to come back: video orang lagi beli barang
    - Stop shopping with the brand: video orang keluar dari store
    - In the summer: video abercombie summer collection
    - New outfit for fall: video brand arteryx pake jacket rebel
    - Protein powder: photo whey protein
    - Beverage: popup minuman - half day drink, mogu mogu, prime drink, gatorade, coca
    cola (botol semua)
    - Favorite brands: hermes, louis vuitton, patek phillipe, Apple, Tesla
    - Your taste might change: cari video orang geleng2
    -

    CLV definition:
    - customers : scratch foto pelangan
    - Come back and purchase repeatedly: video orang lagi beli barang
    - Net present value of all variable profits: text bold (scratch)
    - What are those profits: video duit
    - Akhir nya itu tolong di cut

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