Potential Assessment
Team Problem & Vision
we have a founding team with
1 complementary skills and expertise to
develop and launch the product or
service
We hired its first employees to assist
2 with product development and
operations.
3 We have a clear strategy and
understanding of sales
4 We have an executive team that can
lead the company through growth
5 Our team is recognized as market
leaders in the industry
Inv. Readiness Assessment
Business Plan
The startup has an idea for a product or service and is
1 researching its feasibility.
The startup has conducted market research and has
2 determined that there is a need for the product or
service
The startup has officially launched its product or service The startup is negotiating contracts with suppliers,
3 to the market
The startup has officially launched its product or
4 service to the market
The startup is experiencing growth and is expanding its The startup has hired legal counsel to advise it on legal
5 customer base
We have identified a problem in the
market and have a vision for how our
product or service can solve it.
We have conducted customer research to
validate our vision and have a plan in place to
pivot if necessary.
We have identified potential barriers to entry
and have a plan in place to mitigate them
We have a clear roadmap for product
development and have established key
performance indicators (KPIs) to measure progress
We have a strong brand identity and have
established a loyal customer base
Legal
The startup has registered its business with the
appropriate government agency
The startup has filed for patents, trademarks, or
copyrights to protect its intellectual property.
customers, and partners
The startup has developed terms of service that protect
its interests and those of its users
matters and ensure compliance with laws and
regulations.
 Invest'i Assessment Tool

Value Proposition Product

We have a hypothesis for how we will solve this We have the ability to develop a prototype
problem

We have a clear value proposition and We have a prototype of our product or service and
understand how our product or service provides have received customer feedback
value to our target customers

We have identified key customer segments and
have tailored our value proposition to meet their
needs
We have established a strong brand identity
and have communicated our value
proposition effectively to our target
customers
We have a clear understanding of our
competitors and have identified key
differentiators for our value proposition
We have a roadmap for product development and
have established key milestones and timelines.
We have a strong product team with deep expertise in
product development and have established a culture of
experimentation and continuous improvement.
We have a clear product roadmap and have
identified potential future products or features
based on customer needs and market trends

Operations Investor Exit

The startup is following a lean startup methodology to We know what an exit is and understand its importance to
minimize waste and maximize efficiency investors

The startup has implemented quality control measures to Evidence suggests our value proposition is of interest to
ensure the quality of its product or service acquirers

The startup has developed an IT infrastructure to support Serious companies have made serious investments in our
its operations and ensure data security industry

The startup has implemented business process automation

to streamline its operations and reduce costs. We’ve identified specific acquirers or other exit options
The startup has established performance metrics to
measure the success of its operations and identify areas
for improvement.
The startup has established performance metrics to We have strong relationships with multiple potential acquirers
measure the success of its operations and identify areas
for improvement.
ent Tool

Market Business Model

We have a clear understanding of the market We have identified potential revenue streams
size and potential demand for our product or and developed a basic business model
service
We have identified potential customer segments and
We have conducted financial analysis to
have developed targeted marketing and sales
determine pricing and revenue potential
strategies

We have established a strong brand identity and

We have developed a sales strategy and are
have communicated our value proposition
actively pursuing customers and partnerships
effectively to our target customers

We have developed a scalable marketing and sales We have established metrics to measure
infrastructure and have established key performance financial performance and are monitoring
indicators (KPIs) to measure progress. progress

We have hard-to-beat partnerships for distribution, We've validated our business model. We
marketing, growth have strong unit economic
 Scalability

We ve identified multiple possible markets or

customer segments

We established a scalable infrastructure that can

support growth without sacrificing quality or
performance

The startup has identified and implemented the

technology stack necessary to support its growth
goals

We ve identified multiple possible markets or

customer segments

Our unit economics are positive in multiple

markets